Light-Up Vapes: Will They Become the Next Trend?

According to supply chain news, a leading domestic e-cigarette brand is planning to launch light-up e-cigarettes, aiming to highlight its logo through lighting technology to enhance brand promotion.

A representative from the supply chain company also stated that everyone is currently looking into the direction of light-up e-cigarettes, and it will be a trend in the future.

Preliminary understanding indicates that the commonly seen light-up e-cigarettes on the market use LED lights and translucent PC/ABS shells to achieve the lighting effect.

However, the technology route that this brand is pursuing is different; it uses a light-emitting display technology based on TPU film, which achieves the light display of logos and patterns by coating and adhering the light-emitting TPU film to the e-cigarette body.

Some may wonder, since LED lights and LED screens can also achieve light display, what is special about this light-emitting TPU film technology?

It has been understood that the TPU film light-emitting technology is a new technology that prints a conductive coating on the TPU film and controls the light-emitting frequency and effects through software algorithms.

It has three significant features:

Film-level application, which can be coated and adhered to surfaces;

Diverse light-emitting forms, allowing for sequential display and flashing of patterns;

Compared to metal, the TPU soft rubber feels more comfortable.

A simplified diagram of the light-emitting TPU film process, not representing the actual process.

Its process is roughly as shown in the above diagram; in specific applications, the light-emitting TPU film needs to be paired with patented technology chips and algorithms.

However, in the e-cigarette industry, complex and novel processes tend to have a common issue: they are expensive. How expensive? Well, it's many times more expensive than LED lights.

Currently, this technology is still in the introduction phase, and no more detailed information can be publicly released. We will continue to monitor its subsequent application development.

As for whether light-up e-cigarettes will become a trend? The editor believes that behind this is the brand's dissatisfaction with the existing e-cigarette appearance technology and the desire to find innovative and better-looking technology.

As the supply chain representative said: “Brands are not making light-up e-cigarettes for the consumption needs of nightclubs, but hope that the product can better and more prominently display the brand logo, showcasing brand creativity and ideas. In cases where existing surface treatment processes cannot achieve this, why can't light-emitting technology become an option?”

So, dear readers, what do you think?