Laan New Product Launch Held in Beijing, Aiming to Become the Apple of China’s Vaping Industry
On October 20, China's original e-cigarette brand ShanlantechnologyThe "Landejian·Shanlan 2018 Autumn New Product Launch Conference" was held in Beijing. The conference not only brought the 2018 new product Laan Lite "Little Shanlan" and the upcoming new product Shanlan "Little Case" charging box, but also created and led the industry to launch the "Shanlan Basic Law" as a standard of conduct for enterprises, hoping to "rectify the source" for e-cigarettes and promote the popularization and historical progress of e-cigarettes.
At the press conference, Zhu Yaxuan (Jo), founder of Shanlan Technology and chief creative designer of Laan, as the new product publisher, gave a comprehensive introduction to the Laan Lite "Xiaoshanlan" e-cigarette and Shanlan "XiaoCase" charging box. At the same time, he solemnly introduced the release background and main content of the "Shanlan Basic Law", and cooperated with People's Daily Online and NetEase.newsDozens of invited media, including China Daily, shared the mental journey of launching the Shanlan Basic Law.
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Technology empowers quality life, Xiaoshanlan + charging box raises new heights in technology
Shanlan Technology adheres to the principle of "user experience first", and everything from product design to user experience reflects the characteristics of "black technology products". At the press conference, Zhu Yaxuan first demonstrated Laan Lite-"Xiaoshanlan". This product not only achieved the perfect unity of top-notch process design, performance and the latest technology of e-cigarettes, but also on the scene, an audience showed the process of opening the packaging box, removing two sealing papers, installing a cigarette bomb, and then directly smoking the e-cigarette took less than a minute.
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Zhu Yaxuan is wearing a black short-sleeved T-shirt. The primary color of the PPT is black, and the coolness of the small mountain mist presented on it reminds people of Jobs back then. In fact, Shanlan Technology's professional advantages in the field of industrial design demonstrate Apple's minimalist craftsmanship concept of "turning tangible into intangible": the circular runway design and textured metal collide to create a unique contradictory aesthetic feeling;9.9mm slim body, a slight weight of 39g, and can be controlled with one hand, making it easy to carry without feeling; the pre-injection atomizer allows easy replacement of cigarette bombs in 3 steps, making it easy to learn. While simplifying the product, it also carefully designed many beautiful details such as air switches, back-clip portable cases, and colorful shells, creating a classic model that is never tired of seeing, easy to use and aesthetic beauty, becoming an excellent product with the most sense of design and quality in the small cigarette market in China.
In terms of product performance, Xiaoshanlan has developed a "lip feel" that is completely comparable to cigarettes with its world-class independent core technology, ensuring that the compact body can also bring sufficient atomization and a suction resistance closer to that of cigarettes. In addition, Xiaoshanlan uses natural nicotine form instead of the synthetic nicotine salt common on the market, and has a throat-hitting feeling similar to a cigarette. Easily "replace cigarettes" and relieve addiction in one bite, which can bring an extraordinary new experience to smokers.
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As the blockbuster "egg" of this conference, the Shanlan "Little Case"-charging box, which will be launched in December, can be said to have brought a great surprise to smokers. It can effectively help e-cigarettes achieve long "battery life", which perfectly solves the embarrassment of "having smoke but no fire, having fire but no smoke" that smokers fear most. This charging case, specially designed for Xiaoshanlan, adopts a design similar to a "cigarette case" as a whole, which is very consistent with the traditional smoker's habit of "feeling a cigarette". What's even more interesting is that Zhu Yaxuan showed IQOS on the screen. Compared with the two, putting Xiaoshanlan into the charging case will have a thickness of only 15mm at the thickest part of the body, which is 68% of the thickness of the iQos charging case. This is obviously a challenge to IQOS. Moreover, the Xiaoshanlan charging box adopts IML (In Molding Label) technology, so the body is not easy to fall off and scratch.
This exquisite charging box can last for three days after charging it once. It can complete two and a half charging and discharging cycles for Xiaoshanlan, making every bite 100% full; a cigarette holder anti-condensation overflow rubber plug is built in the box to prevent liquid from overflowing when the charging box is inverted; a cigarette cartridge slot is also carefully reserved for users, so that they can bring an extra spare cigarette cartridge when going out.
#p#Pagination Title #e#The product portfolio of Laan Lite Xiaoshanlan + Shanlan "small case" charging box brings innovative genes and ignites the scene with excellent performance, allowing everyone to see that a small product can not only make an era for a smart and better life, but also highlight The breakthrough development of China's original e-cigarette industry.
Leading industries first proposed the "Shanlan Basic Law" to "rectify the source" of e-cigarettes
The second PART of the conference is perhaps the product release is more memorable. Zhu Yaxuan shared the "Shanlan Basic Law" from within Shanlan with the guests and media reporters present. According to Zhu Yaxuan's on-site introduction, the "Shanlan Basic Law" is the "e-cigarette regulation" within Shanlan-in order to unify the thinking and behavioral norms of Shanlan people. This press conference shares this basic law with you in order to better promote the standardized development of e-cigarettes in China.# p#pagination title #e#
Since 2018, the global e-cigarette industry, including China, has developed steadily, and a development situation driven by good quality, innovative models, and technology has gradually taken shape. Especially with the intervention of some top capitals, the e-cigarette market is facing a new round of reshuffle. Domestic leading e-cigarette companies haveexploreStrengthen independent research and development of core technology products, accelerate the pace of independent innovation, increase brand building, and comprehensively promote industrial upgrading. Shanlan Technology is one of the "leaders".
At present, the domestic e-cigarette market has a strong momentum of development, and its market share is increasing year by year. It can be said to be at the forefront, but as a disruptive new product, it also faces many challenges. Problems such as unclear definition of the concept of e-cigarettes, lagging development models, inconsistent product standards, unclear characterization, and irregular markets have become "stumbling blocks" that hinder the development of the industry.
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The "Shanlan Basic Law" proposed by Shanlan Technology, as the behavioral standard of the enterprise, provides a unified explanation from the clarification of the concept of e-cigarettes, to product standards, and to the behavioral instruments of e-smokers, striving to "correct the source" for e-cigarettes."It is hoped that by triggering discussions and thinking among people and consumers inside and outside the industry, a new understanding of the development status and core technologies of domestic e-cigarettes will be generated, and the construction of a standard system for domestic e-cigarettes will be promoted, as well as the healthy and sustainable development of the industry.
Erase the gray and return the e-cigarette to the clarity of "mountain mist"
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What is the color of e-cigarettes in people's minds? Perhaps it was gray or chaotic, but at this press conference, while explaining the "Shanlan Basic Law", Zhu Yaxuan gave e-cigarettes a clear and bright color.
At the beginning of this part of the speech, Zhu Yaxuan challenged himself: Are e-cigarettes harmful or beneficial or the benefits greatly outweigh the harm? The "Shanlan Basic Law" takes Xiaoshanlan e-cigarette oil as an example in terms of the composition of tobacco oil. Its main ingredients include natural nicotine form nicotine, edible or pharmaceutical grade glycerin, and tobacco-specific flavors. 0 tar does not harm the lungs. The only thing that has an impact on the human body is the addictive substance-nicotine.
#p#Pagination Title #e#At the same time, the "Shanlan Basic Law" also has a clear definition of e-cigarettes:"E-cigarettes are electronic products that turn nicotine-containing tobacco oil into vapor through atomization and other means." To explain the essential difference between e-cigarettes and cigarettes, he has an interesting and clear metaphor: e-cigarettes and cigarettes are the difference between water vapor and smoke. nbsp;
Zhu Yaxuan pointed out: "In terms of working principle, e-cigarettes use an atomizer to heat tobacco oil to generate water vapor. They belong to the nicotine delivery system, which uses the principle of physical atomization to simulate the taste experience of cigarettes. Without ignition, the generated gas is" like fog but not smoke ", pure and fragrant, and has no harmful effects from second-hand and third-hand smoke."
Zhu Yaxuan also shared a set of data with participants. According to the "2017 World Tobacco Development Report" data, the global e-cigarette market reached US$12 billion, of which overseas markets accounted for 94%, and European and American markets accounted for 83.7% of the export share. The top three consumers are the United States, the United Kingdom and Italy, which are approximately US$4.63 billion, US$1.78 billion, and US$1.5 billion respectively. In China, the market penetration rate of e-cigarettes is only about 0.6%. In other words, less than 1.8 million people in China have used e-cigarettes. The distance between China and the world is obvious. But the opposite set of data is shocking; more than 95% of the world's e-cigarette manufacturing is in Shenzhen. Zhu Yaxuan believes,"E-cigarettes are undoubtedly a relatively huge industry. It is very important for China to seize the opportunity of e-cigarettes as an emerging high-tech electronic product. Shanlan's dream at the beginning of its establishment was to create the most influential e-cigarette brand in the world. I believe that Shanlan can achieve such a goal."# p#pagination title #e#
The core of e-cigarette behavioral instruments is "respecting public morality and respecting others"
#p#Pagination Title #e#In the "Shanlan Basic Law", Shanlan put forward many requirements for the standards of e-cigarette products, such as the safety standards for the fuselage and cigarette oil; including the fuselage shape, ease of operation and use, performance standards, cigarette oil standards, and Quality standards including atomizer standards. It is not difficult to see that Shanlan, as the world's leading e-cigarette brand, has consciously tried its best to establish industry standards.
But what is more interesting is the "Shanlan Basic Law" proposes a standard for electronic cigarette behavior meters. This aroused great interest from the guests and reporters attending the meeting.
In fact, people often do not have a clear definition of when e-cigarettes can be smoked, but Zhu Yaxuan explained why aircraft, high-speed rail, and high-rise buildings have regulations not to smoke e-cigarettes. As for whether e-cigarettes can be smoked, the Shanlan Basic Law proposes three influencing factors: safety impact, health impact, and demonstration impact. According to these three factors, several dimensions of smoking e-cigarettes are suggested: prohibited level, tried not to smoke level, tried not to smoke level, and low-key level.
The Shanlan Basic Law also recommends that e-smokers try to do three things for this purpose: try not to smoke e-cigarettes in person in public, try not to smoke e-cigarettes in places where the air flows, and try not to smoke e-cigarettes in front of minors to avoid imitation. Zhu Yaxuan believes that the establishment of such behavioral instruments is not because "e-cigarettes are harmful", but because people's perceptions of e-cigarettes are inconsistent, and e-cigarettes themselves are also in the process of continuous exploration and development. Under this premise, the core of the behavioral instrument of e-cigarettes is "respecting public morality and respecting others."
#p#Pagination Title #e#An interesting topic that attracted people's discussion is Zhu Yaxuan's suggestion that under certain conditions (such as spacious, ventilated air, low-rise buildings, and non-face-to-face buildings), you can smoke a little e-cigarette in the office area to "relieve your addiction." He believes that allowing moderate smoking of e-cigarettes in office areas "can improve office efficiency."
The goal of Shanlan e-cigarette:(Cigarette) One less puff is a puff
The Shanlan product launch conference coincides with the second anniversary of the founding of Shanlan Technology. As a representative company of the "China Original" e-cigarette brand, Shanlan e-cigarette has achieved brilliant results. It not only brings an "Apple-class" user experience to electronic smokers, but also demonstrates profound ingenuity and craftsmanship that far exceeds industry standards. Laan Lite "Xiaoshanlan" has been launched for three months, with an average compound monthly growth rate of 50%. At the same time, it has opened up markets in many countries such as the United States, the United Kingdom, Italy, Japan, and the Middle East. Its sales in overseas markets are significantly higher than those in the domestic market. This is rare in high-tech electronic products.# p #pagination title #e #
The main guests attending the press conference were dealers from all over the country. They have come here because of their fame and look forward to working together with Shan Lan to promote the development of e-cigarettes in China.
When talking about the corporate vision and sensitive topics such as the relationship between e-cigarettes and cigarettes, Zhu Yaxuan's answer was equally witty and unique: "Three major questions for smokers in China: When is the 'next day'? How long is "wait for me two minutes"? What is the "last one"?" This will illustrate the close relationship between cigarettes and smokers and the difficulty of quitting smoking.
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Zhu Yaxuan said: "Shan Lan believes that e-cigarettes will be the terminator of cigarettes that have accompanied mankind for 500 years, but this is not today or tomorrow, but the day after tomorrow-a relatively long-term future. This is because, for smokers, the aroma and smell of cigarettes have been with people for 500 years, and humans have long been accustomed to its taste and accompanying living habits. What e-cigarettes can do is to gradually change people's smoking habits with e-cigarettes that are more convenient, more beautiful and easier to smoke. On Shan Lan, everyone should be able to feel our efforts."
Zhu Yaxuan further proposed that the nicotine in cigarettes allows people to fully enjoy the wonderful olfactory enjoyment it brings to humans and the accompanying spiritual pleasure. However, harmful substances such as tar and carbon monoxide in cigarettes are very serious damage to human health. Therefore, during the long process of harmonious coexistence between e-cigarettes and cigarettes, Shanlan hopes that smokers can help people in daily life. When it is inconvenient, you can partially replace cigarettes with e-cigarettes, and you are interested in using e-cigarettes more. Therefore, Shan Lan put forward his own slogan: (Cigarette) Take one less puff, one puff.
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Zhu Yaxuan believes,"This goal is harmonious and practical for the entire society, every smoker, and every family." At the same time, he pointed out that Shan Lan was particularly concerned about the harmonious coexistence between e-cigarettes and the whole society, especially the harmonious coexistence of cigarettes.
