RXR Launches New "Bu Er" Vaping Device: Ceramic and Cotton in One
Consumer outlet Gewu reports that on April 15, domestic emerging vape brand RXR officially launched its new "Bu Er" pod-based vaping device series. This is the brand’s new flagship line following the "Daidai" series. Positioned in the mid-to-high-end segm
Gewu Consumer learned that on April 15, the domestic new electronic atomization brand RXR Shiwu "Buer" series replaced the electronic bombatomizerOfficially launched, this is the new flagship product line after the "Dumb" series.
It adopts mid-to-high-end products with many industry-first technologies including automatic power switching, exposure and development, equilateral CNC, etc.
?
?
In September last year, RXR Shiwu created its own IP and launched the "Dumb" series. After it was launched, it was unanimously praised by the market. This time, the "Buer" series of bomb replacement electronic atomizers also continued the "Dumb" youthful style and became The brand's other high-end bomb replacement product with its own IP image.
?
?
?
RXR Shiwu said that the reason why the IP image of "Fuer" was designed was because it contained one of the highlights of this product: the coexistence of ceramic cores and cotton cores.
?
The "No Two" character is a cute little ninja who has been cultivating all his life. He holds a "no Two Heart"-firmly believes that ceramic cores and cotton cores are born equal, and advocates that the choice of cotton cores and ceramic cores No longer "make mistakes", and you can have both fish and bear's paw.
?
It is understood that the "Buer" series is paired with the industry's first automatic power-adjusting electronic atomizer, which can be adapted to ceramic core and cotton-core electronic atomizer. When users use it, the electronic atomizer will automatically identify the type of electronic atomizer and switch the output power (ceramic core 7W, cotton core 8W), and at the same time display different light colors to distinguish them (ceramic core lights green, cotton core lights blue).
?# p#pagination title #e#
In addition, the series has launched 8 different flavors of electronic atomizers, 4 of which are ceramic cores (watermelon, coke bubbles, mint cool, strawberry fragrance), and the other 4 are cotton cores (cherry blossoms, apple sweet, a lot of grapes, mung bean rustling), users can freely choose different flavors and tastes of atomizers.
?
?
In addition to the fact that ceramic cores and cotton cores can be matched together, the "Fuer" series also has many technical highlights.
?
Its ceramic-core electronic atomizer uses the fifth-generation purlava thick film printed ceramic heating technology, which is characterized by ultra-high temperature firing of over 2000 degrees, uniform distribution of 100 million pores, a 2.4-fold increase in oil supply area, and a 17% increase in oil conduction speed., the efficiency of tobacco oil transmission and atomization has also been further improved; at the same time, the "Bu Er" series of electronic atomizer uses a four-layer leak-proof structure and voltage stabilizing components to further strengthen the protection against oil leakage and odor loss.
?
?
On the fuselage, the "Buer" series adopts the CMF technology first in the three major industries, with a trinity of exposure and development + equilateral CNC+ high-light PET.
?
The entire body is formed by secondary oxidation, and the logo part adopts the industry's first exposure and development process. It has a smooth touch and high product uniformity and recognition;
?
?
Both sides of the fuselage are cut with double equilateral extremely fine CNC, with the width of each side being less than 0.5 mm, and the tolerance is controlled at ±0.1 mm. After secondary oxidation, it shows a collision color; the "RXR design" patch on the back is also very embedded.
?
?
?
In addition, the "Fuer" series is also equipped with a multi-function breathing light and a vibration motor.# p#pagination title #e#
?
The breathing light is located in the center of the electronic atomizer, integrating power switching prompts and power display into one: when the power reaches more than 60%, the light will be on full compartments;30%-60%, the light will be on 2 compartments; below 30%, the light will be on 1 compartment, ensuring the user's sense of power security for outdoor use. At the same time, the "Buer" series has a built-in vibration motor, which vibrates every time the electronic atomizer is plugged and charged, further enhancing the playability of the product.
?
In addition to electric breathing lights, the "Fuer" series also has "four major protections" to ensure safe use:
Low voltage protection: When it is lower than the low voltage protection point, the green light will flash 6 times after use, and the motor will vibrate for 2 seconds.
Short-circuit protection: When a short circuit occurs, the green light will be on for 2 seconds; the output will be turned off.
Oversuction protection: After 5 seconds of continuous use, the output is turned off and the green light flashes twice; 8 ports are sucked within 2 minutes, and the motor vibrates to remind you.
Under-voltage protection: The green light flashes 6 times, which is an under-voltage protection reminder.
?
?
In terms of the overall packaging material design, the "Buer" series is also very outstanding.
?
This series of electronic atomizers are all in the form of an atomizing rod + two atomizing bombs + a Type-C charging cord box, giving the user experience a sense of opening the box ceremony. Three different colors of tobacco rods (red flame red, green frost green, and extreme night black) are also displayed in different background colors on the packaging materials.
?# p#pagination title #e#
On the surface of the box, the pattern content is "Fuer" to shoot out various electronic atomizers, which overall combines fashion elements to give the product distinctive youthful vitality. There are one ceramic core and one cotton-core electronic atomizer in the box.
?
?
At present, this series has been pre-sold simultaneously in various channels across the country at RXR Shiwu, and the retail price of the box set is 299.
?
In September last year, RXR Shiwu created its own IP and launched the "Dumb" series. After it was launched, it was unanimously praised by the market. This time, the "Buer" series of bomb replacement electronic atomizers also continued the "Dumb" youthful style and became The brand's other high-end bomb replacement product with its own IP image.
?
?
?
RXR Shiwu said that the reason why the IP image of "Fuer" was designed was because it contained one of the highlights of this product: the coexistence of ceramic cores and cotton cores.
?
The "No Two" character is a cute little ninja who has been cultivating all his life. He holds a "no Two Heart"-firmly believes that ceramic cores and cotton cores are born equal, and advocates that the choice of cotton cores and ceramic cores No longer "make mistakes", and you can have both fish and bear's paw.
?
It is understood that the "Buer" series is paired with the industry's first automatic power-adjusting electronic atomizer, which can be adapted to ceramic core and cotton-core electronic atomizer. When users use it, the electronic atomizer will automatically identify the type of electronic atomizer and switch the output power (ceramic core 7W, cotton core 8W), and at the same time display different light colors to distinguish them (ceramic core lights green, cotton core lights blue).
?# p#pagination title #e#
In addition, the series has launched 8 different flavors of electronic atomizers, 4 of which are ceramic cores (watermelon, coke bubbles, mint cool, strawberry fragrance), and the other 4 are cotton cores (cherry blossoms, apple sweet, a lot of grapes, mung bean rustling), users can freely choose different flavors and tastes of atomizers.
?
?
In addition to the fact that ceramic cores and cotton cores can be matched together, the "Fuer" series also has many technical highlights.
?
Its ceramic-core electronic atomizer uses the fifth-generation purlava thick film printed ceramic heating technology, which is characterized by ultra-high temperature firing of over 2000 degrees, uniform distribution of 100 million pores, a 2.4-fold increase in oil supply area, and a 17% increase in oil conduction speed., the efficiency of tobacco oil transmission and atomization has also been further improved; at the same time, the "Bu Er" series of electronic atomizer uses a four-layer leak-proof structure and voltage stabilizing components to further strengthen the protection against oil leakage and odor loss.
?
?
On the fuselage, the "Buer" series adopts the CMF technology first in the three major industries, with a trinity of exposure and development + equilateral CNC+ high-light PET.
?
The entire body is formed by secondary oxidation, and the logo part adopts the industry's first exposure and development process. It has a smooth touch and high product uniformity and recognition;
?
?
Both sides of the fuselage are cut with double equilateral extremely fine CNC, with the width of each side being less than 0.5 mm, and the tolerance is controlled at ±0.1 mm. After secondary oxidation, it shows a collision color; the "RXR design" patch on the back is also very embedded.
?
?
?
In addition, the "Fuer" series is also equipped with a multi-function breathing light and a vibration motor.# p#pagination title #e#
?
The breathing light is located in the center of the electronic atomizer, integrating power switching prompts and power display into one: when the power reaches more than 60%, the light will be on full compartments;30%-60%, the light will be on 2 compartments; below 30%, the light will be on 1 compartment, ensuring the user's sense of power security for outdoor use. At the same time, the "Buer" series has a built-in vibration motor, which vibrates every time the electronic atomizer is plugged and charged, further enhancing the playability of the product.
?
In addition to electric breathing lights, the "Fuer" series also has "four major protections" to ensure safe use:
Low voltage protection: When it is lower than the low voltage protection point, the green light will flash 6 times after use, and the motor will vibrate for 2 seconds.
Short-circuit protection: When a short circuit occurs, the green light will be on for 2 seconds; the output will be turned off.
Oversuction protection: After 5 seconds of continuous use, the output is turned off and the green light flashes twice; 8 ports are sucked within 2 minutes, and the motor vibrates to remind you.
Under-voltage protection: The green light flashes 6 times, which is an under-voltage protection reminder.
?
?
In terms of the overall packaging material design, the "Buer" series is also very outstanding.
?
This series of electronic atomizers are all in the form of an atomizing rod + two atomizing bombs + a Type-C charging cord box, giving the user experience a sense of opening the box ceremony. Three different colors of tobacco rods (red flame red, green frost green, and extreme night black) are also displayed in different background colors on the packaging materials.
?# p#pagination title #e#
On the surface of the box, the pattern content is "Fuer" to shoot out various electronic atomizers, which overall combines fashion elements to give the product distinctive youthful vitality. There are one ceramic core and one cotton-core electronic atomizer in the box.
?
?
At present, this series has been pre-sold simultaneously in various channels across the country at RXR Shiwu, and the retail price of the box set is 299.
