This Vape Brand Raised 38 Million RMB: What Does RELX Want to Do Next?
On June 25, domestic e-cigarette brand RELX announced that it had completed the first round of RMB 38 million in financing. This round of financing was led by Source Capital and followed by IDG Capital. Wang Ying, founder of RELX, said that the financing funds will be mainly used to continue to invest in product development and user service experience upgrades.
Following the launch of the first-generation products in the stunning market in China, RELX will launch the second-generation new products in China, Europe, the United States, Japan and other markets by the end of 2018. The focus of the second-generation products is to improve user experience and personalization.
Compared with other products in the e-cigarette market, RELX is characterized by being light, convenient, safe and effective. 0 operating cost, direct absorption, no need to wait, no need to clean, fast charging, long battery life. "RELX is the easiest e-cigarette you have ever seen." Wang Ying, founder of RELX, said.
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Compared with the leading brand in the international e-cigarette market, the IQOS produced by Philip Morris International, the world's largest tobacco company, RELX has two major characteristics:
The first is zero cleaning and maintenance requirements.The same pursuit of health, no need to wait, and zero cleaning requirements avoid odors and hazards that users may produce due to improper maintenance.
The second is that one cigarette bomb is against 60.With the same cigarette replacement effect, RELX can withstand 60 IQOS cigarette bombs. It is more convenient to carry and use. It is not necessary to insert, unplug and lose cigarette butts frequently, and it is also more affordable. A cigarette bomb can be used for several days. Smoke it if you want, stop it if you don't, and the battery lasts for a whole day.
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Huang Yungang, partner of Source Capital, said: "The RELX team looks around the world and is doing something of great social value. CEO Wang Ying has worked for P & G, Uber, and Didi, and has shown strong leadership in her past career. The first-class founding team has combined experience in hardware, consumer products and the Internet, and is very suitable for doing this. We look forward to bringing more innovation to the industry by the RELX team."
Niu Kuiguang, partner of IDG Capital, said: "RELX has made its own characteristics in product innovation, user experience, etc. Starting from the needs of users, the RELX team is serious and persistent. They have deep accumulation and accumulation in the consumer and Internet fields. As investors, we are optimistic about the RELX team and are very happy to participate in the company's first round of financing."
#p#Pagination Title #e#RELAX's founding team comes from OPPO, Huawei, Chinese Academy of Sciences, L'Oréal, Procter and Gamble, and Uber."Our happiest moment is when we hear users say,'I've cured my tracheitis after using RELX Engraving' and 'I've been using RELX Engraving for a month, and I haven't smoked a cigarette'-hearing these feedback is our team's 'happy moment', hence the Chinese name RELX is called 'Yueshiving'." Wang Ying said.
Wang Ying, founder of RELX, said: "Our team members basically smoked before. As strivers in life, cigarettes are a companion for us. It's not that we don't know about the negative health effects of smoking-one of the team members had a father who died of lung cancer after smoking too much at a low point in life. Now we are committed to helping change. Our mission is to accelerate the transformation of one billion smokers around the world to healthier and more enjoyable ways of smoking. May those who drink cigarettes be happy and worry-free."
