RELX 5th Gen Mystery Box – Surprise Egg Introduction
Mystery Box Surprise Egg: 4 Series, 60 Flavors of Pods
The released mystery box is divided into four series: Refreshing Workshop, Sweet Planet House, Tipsy Tea Room, and Exotic Fruit Pavilion. From the specifications of the set, each large box contains 10 flavors (2 pods per flavor), totaling 20 pods. Additionally, the Exotic Fruit series is divided into 3 different packages, resulting in a total of 60 flavors in this mystery box release.
Corresponding Flavors of the Mystery Box
According to RELX store owners, most of the mystery box flavors are those that cannot be purchased in the market. Based on the marketing effectiveness of the RELX mystery box during the Spring Festival, which captured users' curiosity, some store owners stated, "This thing sells very well."
Why Did RELX Launch the Mystery Box?
Logically, the entertaining nature of the mystery box will increase the fun of RELX's marketing, while promoting activities to enhance the activity of offline channels. However, some store owners stated, "It cannot be ruled out that the launch of the mystery box is a response to current user complaints about the limited flavors of RELX."
