National E-Cigarette Standards May Be Released This Year; Jier Expands to 500 Offline Retail Stores

Yesterday, a news article titled "The Mandatory National Standard for E-Cigarettes Has Been Reviewed" went viral again. Indeed, in the booming e-cigarette industry, any news will quickly become popular.

According to the official website of the National Standardization Administration, the mandatory national standard for e-cigarettes has been reviewed and is currently in the "approval" stage. If the project process goes smoothly, the national standard for e-cigarettes may be released within this year.

Jier E-cigarettes launched the "Fire Plan" in March 2019 to allow more consumers to quickly experience their products. They have recently surpassed 500 offline retail stores, mainly located in supermarkets, convenience stores, internet cafes, KTVs, and other venues.

Some people envy the fish in the water, while others retreat to weave nets. Mr. Li, an agent in Shenyang for Jier, is one of the many net weavers. At the end of 2018, when e-cigarettes were not as popular as they are now, he partnered with Jier, opening a physical store in Shenyang and signing contracts with several chain stores. He has already achieved profitability, with monthly sales exceeding 100,000, and a repurchase rate of over 40% among old customers, indicating significant future growth potential.

In the future, the introduction of the national standard for e-cigarettes will undoubtedly regulate and guide the further development of the entire industry.