JVE: Official Genuine Products Are Always Cheaper Than Generic Counterfeits

A certain brand joined forces with the police to crack down on counterfeiting and eliminate multiple fake e-cigarette manufacturing and selling dens······

Police in a certain place joined forces with the local market supervision bureau to successfully destroy the production dens of counterfeit e-cigarettes and seize a large number of counterfeit e-cigarettes······

In the e-cigarette industry, we often see similar news.

#p#Pagination Title #e#Some sales messages about matching counterfeit goods appear under the articles and messages of some industry media, and even some brand official platforms have activities of matching counterfeit goods dealers, which cannot be said to be rampant.

There is a widespread trend of making and selling counterfeit goods in the industry, and counterfeiting in the industry is imminent.

I.JVE doesn't work hard to pick up fake goods: official authentic products will always be one yuan lower than the price of regular fake goods

JVE has issued a major policy to address the proliferation of counterfeit goods in the industry:Buy through any channelJVE is not my product, and the official genuine price is always one yuan lower than the price of counterfeit goods distributed through similar channels.# p#pagination title #e#

Combating counterfeit goods must notWhen the wolf came, he remembered to make up for it.

JVE's non-me policy will take effect immediately, and reports and supervision are welcome!

Contact policy implementationJVE is not my national specialty store, and JVE is not my national provincial representative.

#p#Pagination Title #e#Official anti-counterfeiting hotline:0755-29885588。

2.The proliferation of generic counterfeit goods is not just the interests of the brand

At the industry forum of the IECIE exhibition "Seminar on Technological Progress, Embracing Supervision of New Tobacco Minors Protection and Intelligent Management Industry Development" in August 2020, JVE CEO Cai Shaodong analyzed the three pain points currently existing in the industry: counterfeiting, minors protection, serious homogenization.

#p#Pagination Title #e#In late November, JVE Non-Self Brands listed ten crimes of counterfeiting and shoddy products. No one in the industry could stay away from it. The copycat distribution infringed not only the interests of the brand.

The production environment of counterfeit dens in shanzhai is generally dirty and disorderly, with accessories piled up in a scattered manner. There are no hygiene standards, no technical specifications, and no quality inspection procedures. It can't help but think of the production environment of unscrupulous food factories and the kitchen environment of black-hearted restaurants.

In addition, copycat universal distribution generally uses inferior materials, harmful substances seriously exceed the standard, the actual nicotine content does not match the package shows, oil leakage problems are serious, battery explosions and other accidents have occurred repeatedly, and there is generally no after-sales service.

#p#Pagination Title #e#

For consumers, choosing copycat universal distribution may cost less in the short term, but it is also likely to pay more health costs.

1、Why is copycat universal distribution cheaper than brand authentic products?

brandThe launch of our products has gone through many strict links such as market research, product positioning, product design, technology research and development, production proofing, test adjustment, mass production evaluation, marketing, channel distribution, after-sales service, etc., and ultimately provides consumers with high-quality product experience. Each link is cost, labor cost,#p#pagination title #e#production cost、operating costsWait.

However, copycat universal distribution often does not have early product design and development. Whoever is popular in the market can be copied. There are also no operating and promotion costs, and they sell copycat fakes with the reputation of the brand. While stealing the brand's product design, it encroaching on the brand's market resources, and using the methods of three-no small workshop production, low-price sales, and micro-commerce shipping to steal away many price-sensitive consumers.

#p#Pagination Title #e#

The cost is all on the brand sideWhen the "stupid big guy" comes to bear, the benefits are all made by the "smart ghosts" of copycat universal distribution. Isn't it just that copycat universal distribution is cheaper than the authentic brand?

If any safety and quality problems arise after the incident, the brand will be pushed out to take the blame.

I can't help but sigh that making copycat universal distribution is really"Essence" ah, it is the brand that takes the lead, and it is the brand that resists beating and blocks the arrow. The copycat universal distribution can directly pick up the ready-made cheap goods.

#p#Pagination Title #e#However, there is no such thing as a free bargain in the world. The industry trend of good money driving out bad money must be unstoppable.

2. Shanzhai universal flavors are promoted faster than brands, and some flavors even surpass brands?

The status quo does exist.

If the brand does not have the research and development process of new flavors and the repeated testing and adjustment of new flavors, in order to provide consumers with excellent flavors that are well received and durable, can't the brand quickly update them?

#p#Pagination Title #e#Moreover, there are different original aspirations and different positions.

Brands launch new flavors to not only meet consumers 'needs for new flavors, but also take into account brand social responsibility and new input-output ratio.For brands, the cost of adding a new flavor far exceeds that of copycat universal distribution, time cost, capital cost, etc.

andShanzhai universal distribution often stimulates consumers through new flavors and earns waves of quick money. It doesn't matter whether the new flavor is resistant to the product, and it doesn't matter whether the new flavor is safe."Make quick money" is the first priority.Shanzhai TongpeiSaved most of the links, tastecan naturallyJust go on, relatively more #p#pagination title #e#"Flexible mobility".

counterfeiterwillAs a means of accumulating wealth,"universal distribution" is used to replace shoddy goods and counterfeit goods to harm consumers 'health and the interests of brands，seriously disruptedindustrymarket order。

#p#Pagination Title #e#3.Let the shanzhai distribution be cleared and promote good money in the industry to drive out bad money

The proliferation of universal distribution has become a major pain point that seriously restricts the development of the industry. More and more brands are standing up to actively defend their rights and crack down on counterfeit goods. However, it is not enough to clear the industry's counterfeit goods by safeguarding rights and counterfeiting rights after the event.

1、Improve industry market education and cultivate an authentic industry atmosphere.

Strengthen publicity and education on the dangers of generic distribution of counterfeit goods in the industry, make it clear that generic distribution of counterfeit goods is a public hazard in the industry, and guide the atmosphere of authentic products in the industry.# p#pagination title #e#

2、Embrace industry supervision and improve laws and regulations.

We look forward to the intervention of industry supervision and the improvement of relevant laws and regulations, and legislation to increase penalties to control the distribution of counterfeit goods.

3、Pay attention to the protection of intellectual property rights and build patent barriers.

#p#Pagination Title #e#Prevent problems before they occur, attach importance to technology research and development patent applications, and build corporate patent barriers.

As a cutting-edge electronic atomizer brand, JVE Fei has been deeply aware of the pain points in the industry since joining the company. Every step of the strategic layout is to achieve "preventing minors from smoking, allowing those who can smoke to smoke less, and allowing those who smoke Don't smoke fake cigarettes." corporate mission.

1. High-quality authentic productsdimension reduction hit

#p#Pagination Title #e#high qualityGenuine products reduce dimensions and combat, vigorously subsidize end users at all costs, and letwildcardFakes have no living space.

The key to the survival of generic counterfeit goods is that the price is relatively low.Since JVE joined the game, it has made strategic losses regardless of cost, insisted on benefiting consumers, and used high-quality official authentic products to reduce the dimension of generic products to crack down on generic products, so that shoddy and shoddy copycat products with worrying quality have no advantage in the face of JVE's non-exclusive products.

2. Build high product technical barriers

#p#Pagination Title #e#Adhere to the product king strategy,Raise the technical threshold of the industry,highproductsTechnical barriers have been greatly increasedwildcardDifficulty and cost of counterfeiting.

JVE Non-I Joint Chip Development Professional Manufacturer Guoke RuixinUse technical means to seek to solve problems such as counterfeiting and prohibiting minors from purchasing and using products from the underlying logic of products。Introduce dual-contact encryption chip technology to create anti-counterfeiting electronic atomizer products with technical barriers for invention patent protection in the industry, build industry technical barriers, and effectively solve the problem from the product side.Shanzhai universal distribution is rampantWait for industry pain points, letwildcard#p#Pagination Title #e#Clear out counterfeit goods.

3. Give full play to the advantages of supply chain integration

A real [brand] must live well for a long time, and will not die after addictionthe。

No supply chain advantagesSooner or later, consumer brands will be stuck.

While others are still frantically lowering prices and asking for quantity at the front end, some people are already silently making arrangements upstream.

It lasted more than three months,JVE is deeply involved in supply chain layout，Boldly activate supply chains in mature industries#p#Pagination Title #e#，Deepen production and supply chain cooperation and createtheJVENon-self-supply chain system.

Everyone has unity of values、unity of purpose、concerted action, work together to ensureJVE's non-brand products have stable quality and stable production capacity, and at the same time have strong supply chain advantagesset asidesufficientspacefullySupport market-end user subsidies,at all costsLet good products reach end consumers faster, so that universal counterfeit goods have no price to survive.

#p#Pagination Title #e#We look forward to healthy competition and orderly development in the industry, rather than the current proliferation of universal distribution and chaos.JVE focuses on the comprehensive layout of industry pain points, reconstructs the corporate value chain, and builds a high-level structure.industryTechnical barriers,Give full play to the advantages of supply chain integration and promote the clearance of counterfeit goods in the industry at all costs.