Ploom Takes a Dual Approach in Channels and Products with Its 'Pioneer' Program

This year, Ploom has been continuously making efforts in offline channel recruitment, refreshing the previous record of "maximum 660,000" with "maximum 1.28 million single-store subsidies." In addition to store subsidies, Ploom has also launched comprehensive support for franchise stores from multiple dimensions, providing the first batch of 1 million Ploom Amber Youth Edition for free to stores, helping them acquire customers and achieve rapid profitability.

After collaborating with Tianyin Communications, Ploom has gained strong new channel resources and has promoted the slogan "Joining Ploom makes it easier to earn money" at offline recruitment meetings, along with Ploom's comprehensive and aggressive "2021 New Wealthy and Capricious Version" recruitment policy to help franchise stores quickly recoup their investments.
The effects of the new recruitment policy are evident, as the number of new Ploom exclusive stores in the first quarter of 2021 has far exceeded the total number of stores opened in 2020, with more than 500 new franchise stores opening each month.

However, electronic vaping products have their uniqueness, highly relying on user experience. This means that no matter how attractive the recruitment policy is, it ultimately comes down to the product experience. This is one of the reasons why Ploom has consistently adhered to the "full industry chain" strategy.
Unlike other brands that rely on OEM and ODM manufacturing, Ploom is one of the few brands in the industry that can independently conduct research and development, design, and production.

As a technology-driven brand, Ploom has not only adopted "graphene ceramic atomization technology" for the first time in hardware but also introduced a new type of nicotine technology with lower irritation and higher transmission efficiency and satisfaction. This allows the brand to leverage its technological advantages in product development and user experience to safeguard franchisees, with the capability to independently develop differentiated products that are not just "private label" products, providing greater assurance of product quality for users.

While Ploom has been making strides in franchise recruitment, it has also not stopped improving product quality. On April 18, Ploom launched its latest activity for product quality and end-user engagement called the "Pioneer Program."

According to the activity rules, users who purchase Ploom's new "blind box" and scan the QR code to participate will have the chance to become a "Ploom New Product Experience Officer," receiving priority mailing of new products from the entire Ploom product line for a year.

According to Ploom's official description, as a "Pioneer VIP Experience Officer," not only do they enjoy the right to experience new products first, but they also need to provide feedback and suggestions on the product experience, including desired new flavors. Accepted suggestions will also receive additional rewards.

Although similar "experience officer" activities are not uncommon among electronic vaping brands, for Ploom, which possesses core technology and adheres to the "full industry chain" strategy, the role of the new product experience officer is more meaningful. This is because when end-user feedback is relayed back, Ploom can leverage its technological R&D advantages to make timely adjustments to new products, improving them based on user big data to better meet market demands.

Moreover, based on the "full industry chain" development strategy, Ploom has gained the ability to quickly adjust products, with "small changes every 3 days and major changes every 10 days" becoming the norm. The experience officer will enhance the collection of end-user opinions, making product optimization more targeted and timely, creating products that users truly love.

For electronic vaping brands, no matter how flashy the marketing is, it ultimately needs to be grounded in the product. Ploom's "New Product Experience Officer" activity also signifies that Ploom will intensify its efforts in refining products.

With a large number of franchise stores established, the new product experience activity will further align products with market and user needs, integrating recruitment policies, channels, and products to maximize advantages.

Ploom has attracted excellent channel resources through strong recruitment policies, and good products will become a powerful tool for further expanding market share and building brand reputation, ultimately resulting in a win-win situation for the brand, channels, and consumers.

At the same time, for end consumers, the "Ploom New Product Experience Officer" allows users to truly participate, bridging the gap between the brand and users, increasing brand loyalty, and significantly promoting traffic to offline stores.

When consumers see a brand that can improve products based on their feedback, and when users are using their favorite flavors that they helped improve, it will greatly enhance the brand's recognition in the minds of consumers. #p#分页标题#e#