This Is the Real IQOS 3rd Gen Heated Tobacco Device — What Are Its Highlights?

In 2014, IQOS was born, and quickly rose among the world's tobacco market with the attitude of heating but not burning star products.

Today, it has been four years since the birth of the first generation of IQOS. In the course of these four years, IQOS has also brought new experiences to smokers through repeated upgrades and improvements.

Recently,#p#Pagination Title #e#IQOS has officially launched two new machines, IQOS 3 and IQOS 3 Multi.

Among them, IQOS 3 is an updated version of IQOS and is expected to be launched in Japan and South Korea by the end of this month or next month.

IQOS 3

As can be seen from the above figure, compared with previous IQOS devices, the biggest change made by IQOS 3 is to shift the charging position from the original top to the side.

At the same time, due to the overall package structure adopted on the surface of the equipment, the entire model also appears more compact.

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However, similarly, this IQOS 3 still does not support the continuous pumping design, and the device needs to be charged every time it is used.

IQOS 3 Multi, which was released simultaneously with IQOS 3, is not the case.

According to reports, IQOS 3 Multi will support 10 uses before charging.

Correspondingly, compared with traditional IQOS equipment, IQOS 3 Multi's smoking equipment will also appear heavier.

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IQOS 3 Multi

You should know that in previous generations of IQOS devices, the continuous smoking design could not be supported. This design was even praised by many IQOS fans and believed that it was a consideration for Philip Morris International (IQOS distribution company) to help "quit smoking".

However, in the latest version of IQOS 3 Multi, Philip Morris International has changed its usual practice and turned to the heating but not burning camp. The considerations behind this may be related to the current fatigue of IQOS market.

Data shows that in Japan's tobacco market, IQOS accounted for 15.5% in the third quarter of this year, slightly lower than 15.8% in the first quarter of this year.

In South Korea, IQOS accounted for 7.4% of the local tobacco market in the third quarter, slightly higher than 7.3% in the first quarter of this year.

#p#Pagination Title #e#At a time when the heating and non-burning market is booming globally, tobacco giants other than Philip Morris International are also making arrangements. For Philip Morris International, IQOS wants to sit firmly on the throne of heating but not burning, and the pressure is much greater than before.

Andre Calantzopoulos, CEO of Philip Morris International, recently mentioned in an interview with CNBC: "For those who have used IQOS, we need to provide something new. At the same time, our key goal is to persuade more people in Japan and around the world to quit smoking and switch to IQOS."

Translation into plain Chinese means that IQOS needs to open up more markets. Based on this goal, equipment to support continuous charging had to be launched.

Then again, the greater reason why IQOS was successful before was that it was extremely similar to the taste of a cigarette. As long as this remains unchanged, whether support or not continuous pumping is actually an extra addition.