Interview with Jier E-Cigarette CEO Zhou Zhiyong: National E-Cigarette Standards Enter the Final Cou
315In the days following the e-cigarette's appearance on CCTV, Gill e-cigarette CEO Zhou Zhiyong received Concerned about his entrepreneurial project friends forwarded a variety of WeChat graphic messages, the content of most of them are some for the eyeballs and speech out of the article, for a time it seems the whole industry boiled, for a long time need to have someone right name of the industry some of the meaning of adding insult to injury, which makes countless Zhou feel this spring a little bit cold.
Then how will the e-cigarette market go in 2019? We interviewed Mr. Zhou from Gill Electronic Cigarettes. 1How do you see the content of the CCTV 315 evening party's 6-minute program for electronic cigarettes? Mr. Zhou: It should be said that the content is with a certain objectivity, especially put forward by some of the industry's current problems, in some brands do exist. I often mention in internal meetings, the current development of the entire industry mainly depends on the self-discipline of the businessmen, we must be a conscientious enterprise. Therefore, in the production and testing of products, we are as much as possible to do some, so that consumers can rest assured that the use of our products. 2Jill has just participated in the exhibition in Shenzhen, what are the highlights of this year's exhibition? Mr. Zhou: Somewhat surprisingly, both the exhibitors and the audience, far more than last year. 315 not only did not let the e-cigarettes cool down, but also the development of the e-cigarette industry to play a role in advancing the development of the e-cigarette industry, and more people understand there is still a market for the existence of such a.This year, we are pleased to see that Gill has just participated in the exhibition in Shenzhen, and we are very pleased to see that it is a great opportunity for us to share our experiences with you and the public.
Brands have reached an unprecedented number, I think this is a good thing, according to the development of foreign markets such as Europe and the United States, China's e-cigarette market is still very large, how to open up such a huge market, what is needed is the joint efforts of all the e-cigarette brands, currently What the brands have to do is to strictly do a good job of the product, do not drag the industry's legs.
3For the recent announcement about the national standard of "e-cigarettes" or will be published within the year, what has Jill done to prepared? Mr. Zhou: This is the nth time this year that we have been asked this question. We and many industry insiders as early as last year in the continuous discussion, an industry wants to grow, there must be a national level of regulation, barbaric growth and business self-regulation is a great risk. Therefore, we feel that the introduction of the national standard must be a good news, which is also the recognition of the whole industry. Then, as an independently operated brand, it seems to be difficult to make a targeted response and preparation, because the content of the standard is currently unknown. I still adhere to the consistent point of view, heart to do products, do conscience enterprise. We have done a good enough job in the production and testing of products, and we are fully confident that we will strictly comply with the relevant requirements of the standard in the future, and what we can do now is to focus on the user experience, and constantly optimize our products to enhance the user-friendliness of Jill's products. Electronic cigarettes in 2019 experienced a very high level of attention, for the future, we agree with the Jill team and Zhou's point of view, the development of the industry needs to be a joint effort of the practitioners to promote the success of a company, but also can never be separated from the core of a good product.
