Boulder Keeps a Low Profile: More Than 3,600 Stores and Larger Cartridges at the Same Price

As early as the end of March, Platinum announced that its store number had exceeded 2000. At the beginning of May, Platinum announced that the number of stores had exceeded 3000, which shows the expansion rate.

But only more than half a month later, during this IECIE speech session, Duan Fei, National Sales Director of Platinum, revealed the latest data on the number of Platinum stores: as of May 16, there were more than 3600 stores.

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#p#Pagination Title #e#Why is the number of Platinum stores growing so fast? The popularity of the exhibition may explain some problems. On the first day of the exhibition alone, Platinum sent out as many as 2000 Amber Youth Edition and 2000 Mysterious Garden Cigarettes.

Whether it is in just one and a half months, the number of stores has soared by more than 1600, or the high popularity of the exhibition, it is not difficult to see that Platinum is rising rapidly.

In this regard, Platinum partner and CMO revealed to us that by the end of June this year, the number of Platinum specialty stores will exceed 5000, and monthly sales will reach hundreds of millions of RMB. If annualized in a single month, the current annualized sales scale of Platinum Company exceeds RMB 3 billion.

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Where did Platinum's confidence and confidence come from? A large extent lies in its layout in the upstream supply chain, which can support its rapid expansion.

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As early as early as early February this year, we received news from upstream that Platinum is expanding its production capacity on a large scale. It is expected that by around June this year, Platinum's production capacity will increase by at least 10 times compared with before the Spring Festival.

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In addition, during the period before the Spring Festival, Platinum made purchase plans for tens of millions of batteries from a number of battery cell suppliers, and Platinum's own tobacco oil factory expansion plan has also been launched simultaneously.

At that time, many friends still had doubts. But standing at this juncture, I have to say that Platinum's layout in the upstream supply chain has begun to show strong "stamina".

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#p#Pagination Title #e#A quite interesting example is that some time ago, the news that raw materials in the upstream supply chain were out of stock and rising prices once caused heated discussions in the industry. Some brands have even begun to adjust their shipping prices to ensure profits. Many panicked shop owners even began to hoard large quantities of goods.

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However, in contrast to the current oil shortage environment in the industry, Platinum has increased the capacity of its main product Kate's atomizer bomb from 2.0 ml to 2.6 ml and upgraded the atomization structure.

#p#Pagination Title #e#Increasing the quantity without increasing the price, and iteratively upgrading mature products can not only show the strength and risk resistance of Platinum as a large factory with the entire e-cigarette industry chain and global supply chain, but also its accurate grasp of the pace of industry development.And Platinum made it clear that there will be a series of new products coming soon, and I hope everyone can keep an eye on it.

As for the recent joint incident that once put Platinum at the center of public opinion, Platinum CEO Wang Zeqi announced in his circle of friends that after friendly consultations, Platinum has stopped cooperating with the Dunhuang Museum.

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Wang Zeqi said: "The IP joint name of Dunhuang Museum and Platinum is a pure commercial cooperation, legal and compliant. Some media believe that the joint venture with Dunhuang may mislead young people. Although young people are not equal to minors, I fully respect public opinion. The joint cooperation between Platinum and Dunhuang has been terminated through friendly consultations. Thank you all."# p#pagination title #e#

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Regarding the latest developments of Platinum, Gewu consumption will continue to pay attention.