vvild Teams Up with Edison Chen to Release Brand TVC and Launch Two New Products

On August 27th, Edison Chen announced on Weibo that he has become the special creative officer for the Xiaoye e-cigarette brand and released a brand TVC promotional video, which was subsequently officially announced by Xiaoye's official Weibo account.
There had been many hints pointing towards the collaboration between Xiaoye and Edison Chen, and today it has finally been confirmed.

In this one-minute video, Edison Chen changes his appearance while in different scenes, delivering an inner monologue, with high production quality. At the end of the video, he uses his unique tone to say Xiaoye's slogan: "Don't be too wild, just be a little wild."
The brand stated that the reason for inviting Edison Chen as the special creative officer is due to the high degree of alignment between his personal image and the spirit that the industry and Xiaoye brand aim to convey. The brand particularly values Chen's commitment to design and his strong sense of responsibility towards family.

The brand made its debut earlier this spring when Xiaoye's founder & CEO Peng Jinzhou announced the launch of a new entrepreneurial project - vvild Xiaoye vaporizer. Previously, he served as the vice president of Huawei Honor, CEO of Fiil headphones, and president of Smartisan Technology, with extensive experience in manufacturing consumer electronics and building sales channels.

Of course, it is worth mentioning that his old comrade Luo Yonghao has also strongly supported him in the promotion, stating that he will lead the product design for Xiaoye. In April, Xiaoye launched its first product, the V0, which received a warm response in the industry and sparked widespread word-of-mouth marketing. As a new brand with new products, Xiaoye V0 also achieved an impressive second place in the electronic cigarette brand rankings on the first day of the "618" shopping festival on JD.com.

According to the brand, after launching the first product, the R&D design team began to refine the next product, while the market branding team started planning and building momentum to prepare for the collaboration with Edison Chen.

Today, along with the brand TVC, two new products have also been launched: the vvild Xiaoye vaporizer V1 & V1 Plus versions.

This time, the industrial design of Xiaoye's new products was sincerely crafted by the award-winning Smartisan Design Studio, marking a departure from the "rural style" era of electronic cigarettes.

In the design of the new pods, Xiaoye has adopted a new generation of honeycomb ceramic atomization technology, an elongated airway design, and a dual-tube structure, greatly enhancing the vaping experience. In terms of leak prevention, a five-layer protection system has been implemented, including oil-gas separation design, triple silicone sealing, and independent condensation tank leak prevention, which will continue the excellent performance of the previous generation in this regard. The connection between the new pods and the device uses a snap-on design, ensuring a higher level of sealing and preventing detachment.
Additionally, the body design has been modified to a flatter shape for better grip, and the mouthpiece has been changed to an ultra-flat design for improved inhalation comfort, with the thinnest part measuring only 5.5mm. This design not only makes it easier for users to inhale but also enhances the elegance of the inhalation posture.
In terms of performance parameters, it uses a 350mAh battery with a maximum output power of 6.5W and a Type-C charging port.
It also includes an industry-recognized "anti-overindulgence" vibration reminder function, allowing users to better control their nicotine intake.

Moreover, the breathing light, made from high-precision CNC drilling, is quite eye-catching. The shape of the light is Xiaoye's logo, a prohibition symbol. During use, the breathing light's on-off pattern feels meaningful, enhancing the enjoyment of use.

Among the various new versions, the most classic design is the V1 Plus red line version, which also originates from the classic design language of Smartisan Design Studio. It adds a thoughtful life-level waterproof feature and comes with a unique "pod cap" that not only ensures the cleanliness and hygiene of the mouthpiece but also maintains a sense of unity in appearance.

It is reported that Xiaoye V1 and V1 Plus will successively launch 11 flavors of pods.

In terms of pricing, the standard package of V1 with one device and three pods is priced at 299 yuan, while the V1 Plus version with one device and three pods is priced at 349 yuan. A pack of three pods is priced at 99 yuan.

Xiaoye's new products are already available on Tmall and JD.com, click to visit Xiaoye's Tmall flagship store.