Leak: RELX Is About to Launch a New 1 Device + 1 Pod Kit Priced at 49, Limited to 4 Pilot Cities
According to reliable sources, RELX is about to launch a new kit priced at 49, including 1 device and 1 pod. Leaked images show that the new product is called the “RELX Qingfeng LITE Pod System Kit,” and it includes 1 iced watermelon pod. We later obtaine
According to reliable sources, RELX is about to launch a 1 device + 1 pod kit priced at 49.<\/span><\/span>
Images leaked show that this new kit is named the “RELX Lite Pod Kit,” which includes one pod with a chilled watermelon flavor:<\/span><\/span>
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We later obtained the relevant details page, which shows that this new product is entry-level:<\/span>350mAh battery, currently available in a “soft black” color and another yet-to-be-revealed white color, with a semi-transparent, matte finish:<\/span><\/span>
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<\/span>According to insiders, the pods paired with this new kit are the “soft mist pods” that RELX launched earlier, priced at 60 for 3 pods; the slender indicator light resembles the RELX Essential (referred to as ES) sold overseas; the ES device is compatible with 4th and 5th generation pods, which corroborates with the previously leaked 60 for 3 cotton core pods.<\/span>
<\/span>Therefore, it is very likely that this “RELX Lite Pod Kit” uses a slightly modified new version of the ES device. This is understandable, as at a price of 49, any currently sold device plus 1 pod would far exceed 49.<\/span>For RELX, it is necessary to introduce a new product to ensure that the pricing system remains intact.<\/span><\/span>
Additionally, sources indicate that this “RELX Lite Pod Kit” will not be launched nationwide simultaneously.<\/span>Currently, the first batch is limited to 4 pilot cities in Henan and Jiangxi, with a high probability of Nanchang being able to order this new kit. #p#分页标题#e#<\/span><\/span>
The delivery method and pricing: It is said that the first batch will be directly sent to specialty stores by the manufacturer, with little circulation in the market. The pickup price at specialty stores may be 34.5.<\/span>
Regarding the positioning of this product, insiders believe that due to the small profit margin at the terminal, there is a high possibility of premium pricing or bundled sales. In other words, the purpose of this product is not to make money, but to focus on capturing market share:<\/span>
Subsidizing the market with real cash—considering that other brands (like Xiaoye, Weita, etc.) have recently launched products priced at 19.9, RELX cannot be said to be without pressure. And by piloting in 4 cities, it is likely to create a rush in the market and increase visibility.<\/span>
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We later obtained the relevant details page, which shows that this new product is entry-level:<\/span>350mAh battery, currently available in a “soft black” color and another yet-to-be-revealed white color, with a semi-transparent, matte finish:<\/span><\/span><\/span>
<\/span>According to insiders, the pods paired with this new kit are the “soft mist pods” that RELX launched earlier, priced at 60 for 3 pods; the slender indicator light resembles the RELX Essential (referred to as ES) sold overseas; the ES device is compatible with 4th and 5th generation pods, which corroborates with the previously leaked 60 for 3 cotton core pods.<\/span><\/span>Therefore, it is very likely that this “RELX Lite Pod Kit” uses a slightly modified new version of the ES device. This is understandable, as at a price of 49, any currently sold device plus 1 pod would far exceed 49.<\/span>For RELX, it is necessary to introduce a new product to ensure that the pricing system remains intact.<\/span><\/span>
Additionally, sources indicate that this “RELX Lite Pod Kit” will not be launched nationwide simultaneously.<\/span>Currently, the first batch is limited to 4 pilot cities in Henan and Jiangxi, with a high probability of Nanchang being able to order this new kit. #p#分页标题#e#<\/span><\/span>
The delivery method and pricing: It is said that the first batch will be directly sent to specialty stores by the manufacturer, with little circulation in the market. The pickup price at specialty stores may be 34.5.<\/span>
Regarding the positioning of this product, insiders believe that due to the small profit margin at the terminal, there is a high possibility of premium pricing or bundled sales. In other words, the purpose of this product is not to make money, but to focus on capturing market share:<\/span>
Subsidizing the market with real cash—considering that other brands (like Xiaoye, Weita, etc.) have recently launched products priced at 19.9, RELX cannot be said to be without pressure. And by piloting in 4 cities, it is likely to create a rush in the market and increase visibility.<\/span>
