With 350 Million Built-In Followers, Can This Emerging Vaping Brand Become China's JUUL First?

2019 can be said to be the beginning of the rapid development of the domestic e-cigarette market. Currently, domestic self-owned e-cigarette brands can be roughly divided into three types according to their origins: e-cigarette OEM manufacturers, companies that have transformed from original mobile phones and other electronic products, and new media companies. Each type of enterprise has its own natural advantages, its own brands are being launched at an accelerated pace, and each product has its own strengths.

Among them, the founding team is composed of leading self-media companies, and its own e-cigarette brands that quickly occupy the market with a large amount of traffic are called Internet celebrity e-cigarettes.

Today we are going to introduce and evaluate such an Internet celebrity e-cigarette-LINX Lingxi.

The brand's founding team is mainly composed of CEOs or founders of leading self-media, including Zhang Jinyuan, CEO of former Tongdao Uncle, Li Yan, chairman of Micromedia Holdings, Zeng Hang, founder of Junwu Subplane, Sha Xiaopi, founder of Visual Zhi, Liu Peng, founder of Jiguo, Ren Yi, founder of Mikesi, and Zhang Dafeng, founder of Zhongjin Huicai.

The total number of fans it has on media platforms reaches approximately 350 million. Among them, there are more than 800 self-media alliance public accounts under Micromedia Group alone. Currently, Zhang Jinyuan is the CEO of the company. In July, the fourth round of financing of tens of millions of yuan was completed.

As an e-cigarette brand that is still expected to remain, LINX Lingxi's first e-cigarette replacement will be available online for 45 hours. According to official data, its sales have exceeded one million, ranking second in the Jingdong 618 e-cigarette sales POP store list, surpassing many established e-cigarette brands.

Recently, it was also selected into the Jingdong PLUS A program at the same time as the national liquor Moutai, which is a proper brand recognition.

Let's take a look at this popular LINX Lingxi 2019 new rechargeable e-cigarette kit.

packaging design

The appearance of the package is matched with gray and white colors, and the front equipment display is matched with a dazzling sky background. The overall situation is more technological and gives people an inspired feeling. It seems to be guiding you. This is an e-cigarette inspired by technology.

At the same time, the small packaging also intuitively displays the flavor and nicotine content of the cigarette bomb.

The back of the package displays more detailed information on the brand's production and basic set matching information. This 2019 new replaceable e-cigarette set is equipped with 1 pole and 2 cartridges, and there are also clear signs on the front and sides of the package.

Out-of-box package configuration

This is a small and light suit. It is different from the combination large box packaging on the market. The packaging is designed with soft materials. It is convenient to carry and use and disassemble it!

Basic package configuration:

1. Electronic rod *1

2. Atomizing bomb *2 (classic tobacco atomizing bomb *1+ mint cool atomizing bomb *1)

3. USB charging cable *1 (Micro-USB)

4. Product manual.

Practical experience

01 Equipment:

LINX Lingxi, this e-cigarette, is one of the most attractive among dozens of e-cigarettes I have seen.

The overall design has a sense of quality, with a high-level fog and gray design. The equipment is made of aluminum alloy body. It has undergone anodic oxidation treatment and edge polishing. It has a good grip and high wear resistance of the body, and is full of eye-catching.

Both sides of the fuselage are displayed by the LINX brand Logo, with breathing lights on one side, invisible air intakes on the left and right sides, and a semi-moon top smoke bomb connector.

In terms of weight, the entire body of this e-cigarette is very light, about one-tenth of the weight of an iPhone X. The compact body is easier to carry. It can be easily put into a pocket when going out, or it can be held in your mouth to free your hands.

02 Smoke bombs:

There are two built-in flavor cigarettes in the set: Classic Tobacco and Mint Cool. Nicotine content is 5%. The content of each cigarette bomb is only 0.7ml, which can be smoked for about 150-300 buckles. The cigarette bomb is small, which is why it is so easy to carry with a light cigarette rod.

The top of each cigarette bomb is sealed with a leak-proof plug, and the bottom silicone sleeve semicircular design and the cigarette bomb just form a round visible oil bin. The workmanship and detail design are very quality. Not only is this the equipment, but also a small cigarette bomb.

The flue is designed to have a rich amount of smoke. With a silicone safety nozzle with a double-hole outlet, the overall experience is very comfortable and the absorption resistance is moderate. With 5% nicotine content tobacco oil, it is full of throat hitting and full of experience.

The design of oil absorbing cotton at the top + enlarged air holes at the bottom + condensate groove retention enhances the protection of oil leakage. I have not had any oil leakage after using it in the past few days.

It is worth noting that through the transparent appearance, it can be observed that the cigarette bomb atomization design adopts an external structure: the atomization cabin is external to increase the path of heating parts and cigarette holders; at the same time, dual temperature control is also added: embedded heat insulation layer, external alloy body, more effective heat dissipation.

Classic tobacco: The must-have flavor is here. The tobacco is full of mellow aroma, from the strong tobacco aroma at the beginning to the caramel aftertaste. After long-term use, you will not feel tired. Especially as a veteran smoker, you can completely find the true taste of cigarettes.

Cool mint: The refreshing mint feels good. Some cigarette bombs I tried before generally taste around 3% nicotine content. The refreshing mint experience with 5% nicotine content is more exciting and full of comfort. At the same time, it is accompanied by a faint mint scent on the breath, which also helps to freshen the breath when used.

LINX Lingxi has more other mixed flavors to choose from, and users who like mixed flavors can choose their own.

Mixed flavors: Nuts and Tobacco, Summer Green Mans, Lime Grapefruit, Forgiveness Bean Ice.

1. Nut tobacco (5% nicotine content): The experience effect is similar to that of classic tobacco. It has more aroma on the mouth, with a hint of sweetness. After using it, it has a strong aroma, which is very similar to that of a supermarket. The taste of the nut area and the degree of reduction are still good. With a 5% nicotine content, the tobacco is mixed with the nut aroma, which will not be so choking. It is smoother than classic tobacco. If you are an old smoker, you recommend to directly use classic tobacco. Otherwise, this taste is a good choice.

2. Summer Green Manger (5% nicotine content): I have to say that not many flavored cigarettes with 5% nicotine content can be combined with a mixed fruit flavor. LINX Lingxi's cigarette bomb set is precisely for the purpose of highly restoring the real impact. The restored taste of green Manger is refreshing and the sweetness is moderate. It is more direct than some previous mango flavors, giving you a feeling of freedom and straightforwardly in summer.# p#pagination title #e#

3. Lime and grapefruit (5% nicotine content): The freshness of lime also has some coolness. With the dense aroma of grapefruit, the mixed flavor is more prominent. If I had to choose a fruity one, I would prefer this one and prefer the taste better.

4. Forgive bean ice (3.5% nicotine content): Among the four flavors, the only one has a nicotine content that is not 5%. I have also mentioned in many device reviews that mung beans combined with ice feeling is a flavor that many brands like to use this year.

Among the above six flavors, my favorite is mung bean ice. The pure mung bean flavor is combined with coolness. The sweetness is neither oily nor greasy, and the entrance is very smooth. When it comes to mung bean ice, I believe that more people will recall it from childhood. The taste. This is highly recommended as a food ration.

03 Accessories:

The overall design of this suit is light to carry, from the lightweight design of the equipment to the mini cigarette bomb and the magnetic charging cable, it is simple and practical!

From the outer packaging to the internal instructions, there are friendly reminders that nicotine is addictive and prohibited for teenagers, which also reflects the brand's sense of responsibility.

Overall evaluation summary

More and more brands of e-cigarettes are opening up portable sets. This is not only a market demand, but also a trend for more manufacturers to seek change.

Faced with so many new products on the market, more and more users 'pursuit of new products has been transformed into multiple experiences with cigarette and bomb flavors. This simple cigarette rod package can not only reduce the entry threshold for new user experience attempts, but also solve the problem of market users 'attempts to match multi-flavor cigarette bombs.

LINX Lingxi's bomb-changing e-cigarette has a good overall experience. In order to ensure that the body is light and easy to carry and use, the capacity of its own cigarette bomb is naturally smaller than that of the large box set. It can be used continuously for about 200-250 cigarettes. It's okay for a day. Coupled with its price advantage of 99 yuan, this new product is highly competitive in the market.

I believe that users who use it frequently will prefer this simple and practical suit choice.

//

LINX Spirit, restores the true taste, is light and portable

//