VINN mini vaping device officially launched in early September, with first-week sales surpassing 30,

In August 2019, at the international e-cigarette exhibition, the VINN brand launched its new product, the VINN mini, positioning itself as the "disposable vape expert".

Building on the previous generation, it has undergone revolutionary innovations. The design is slim, with a thickness of only 2.6mm, providing a comfortable grip. After repeated modifications and testing of the battery and resistance, it ultimately delivers a smooth and delicate inhalation experience with a large vapor output, making it a hot product at the exhibition.

It is reported that the VINN mini was officially launched in early September, with first-week sales exceeding 30,000 units.

Disposable products break through the market.

The VINN team has long focused on the disposable vape sector, emphasizing unique product design and strict flavor formulation, in contrast to the uneven quality of disposable products available in the market.

Among them, the innovative exclusive composite flavors have become the highlight of this product experience, with the main flavors being...

Currently, most flavors of pod and disposable e-cigarettes are single flavor settings. VINN's focus on innovative research and development is quite rare in the fast-moving consumer vape market.

Since its establishment, the VINN brand has focused on the disposable product sector. Compared to the pod product sector, the quality of disposable products promoted in the market is uneven, with poor product design and user experience. At the same time, the e-cigarette market is in a stage of user education. Compared to pod products, disposable products are more affordable, reducing the decision-making cost for first-time users.

Full throttle on channels.

In September 2019, the new product VINN mini was officially launched, with sales exceeding 10,000 units on the first day and over 30,000 units in the first week.

High-quality offline stores are used for distribution. The VINN team has been controlling the number of online merchants to avoid price chaos and unauthorized sales. Authorization is only granted to online merchants that have passed strict qualification reviews, ensuring the quality of product channels and product quality to the greatest extent.

The reason for focusing on offline layout is that the VINN team believes that only when users are aware of a brand's e-cigarette will they consider purchasing that brand online. Moreover, the offline consumption scenario for disposable products aligns better with the daily consumption habits of fast-moving consumer goods users.

Therefore, for offline sales, the VINN mini is designed to meet consumers' needs for convenient purchases, primarily through convenience store channels, involving various terminal formats such as internet cafes, KTVs, bars, and gas stations. The team first analyzes the user profile of potential e-cigarette buyers, then analyzes the attributes of various channels, and customizes product placements based on the specific conditions of different channels.

In addition to its own channels, competing for agents has become one of the important ways for this industry to rapidly expand its market. The VINN team firmly believes that the key to a distributor's willingness to represent a brand lies in the product itself. If the end user accepts this product, the distributor will naturally be willing to actively sell and resell it. The quality of the product itself ensures a survival of the fittest effect.

As of now, VINN mini has nearly 20 core city agents and about 150 regional agents. Although this number still lags behind other brands in the industry, the VINN team states that compared to cost-ignoring development of agents and wild growth, the brand prefers refined operations and quality partnerships with agents, aiming for win-win situations and sustainable cooperation, thus agent development will not be rushed and will require more caution.

To expand quality channels, the VINN team has now proposed the "City Partner Program," aiming to establish VINN in nearly a hundred cities across dozens of provinces.

In terms of product promotion, the VINN team also stated that they will not conduct large-scale advertising campaigns for now, mainly due to the unclear target audience and potential policy risks. VINN will maintain user relationships through word-of-mouth marketing, returning to the essence of the product and using product quality to increase customer repurchase rates.

Currently, VINN's products are primarily focused on disposable products, aiming for a monthly sales volume of 200,000 units. In the future, the VINN team also plans to focus on the disposable product market, launching 2-3 products targeting different user groups and their usage scenarios.

Next, VINN will bring us more surprises.