[Yanzhongce] Official release of the Mint Flavor Standard Sample Test Report for vaping products

On the morning of September 6th at 10 AM, the domestic tobacco (e-cigarette) product testing community, Yanzhongce, launched an evaluation activity titled "LAMI vs. RELX, Who Can Define the Mint Flavor of E-Cigarettes?"

From September 6th to 20th, Yanzhongce randomly selected 500 users from 3037 volunteers who signed up for the evaluation to participate and fill out a survey. As of now, over 90% of the questionnaires have been collected, and Yanzhongce has officially released the Mint Flavor E-Cigarette Standard Sample Report based on the feedback from users.

The Report indicates that the evaluation model for e-cigarette mint flavors is based on the "human sensory evaluation system," assessing dimensions such as aroma, taste, vapor, flavor, and overall sensory experience, and interpreting the data on e-cigarette flavor preferences.

The core finding of the Report is that consumers' preference for mint flavor in e-cigarettes is primarily due to an instinctive love for the refreshing aroma of mint; this aroma must be natural and harmonious, with excessive artificial embellishments being unacceptable.

The standard sample of e-cigarette mint flavor needs to possess three core advantages: fresh and natural mint aroma, moderate mint coolness, and good comfort.

Finally, the Report released findings on who can define mint-flavored e-cigarettes, comparing products from LAMI and RELX. The testing results show that consumers prefer LAMI; especially in the dimensions of "fresh and natural" and "smooth throat hit," LAMI has a clear advantage.

Here are the main contents of the Report:

September 28th

LAMI e-cigarettes are now available on JD.com