Huajia Biotech returns to the domestic custom e-liquid market with amino acid nicotine salt e-liquid

"Sorry, the e-liquid you declared does not have a corresponding customs code."

In 2013, Li Zhigang, founder and CEO of Huajia Biotech, was quite troubled. As a brand new category of goods, e-liquids did not have a corresponding customs declaration number at that time. After many twists and turns, Huajia's first batch of e-liquids was finally exported.

By 2019, the domestic e-cigarette industry had become very lively. Luo Yonghao was promoting it, capital was entering the market, JUUL was about to make a strong entry, Meituan was changing its business scope, and national standards were about to be introduced...

Behind this noise, Huajia Biotech, as a professional manufacturer of e-liquids, also began to turn its attention to the domestic market.

"With JUUL from abroad coming in, Huajia Biotech, as one of the earliest companies to go abroad in the domestic e-cigarette industry, it is time to come back."

Li Zhigang, CEO of Huajia, stated that with the development of the domestic e-cigarette market, domestic customers have increased over the past two years, and Huajia Biotech has established partnerships with several well-known domestic e-cigarette brands. To better serve domestic customers and because of the promising domestic market outlook, Huajia Biotech has officially laid out its strategy.

On August 15, 2019, Huajia Biotech announced to the media that it would carry its latest research achievement—amino acid nicotine salt e-liquid—to the domestic e-liquid customization market, launching the "Worry-Free Customization Service" for the domestic market.

"Using our e-liquid helps customers increase e-cigarette sales!"

As one of the earlier e-cigarette companies to "go overseas," Huajia Biotech has achieved remarkable results in overseas markets.

It is understood that Huajia Biotech has created 27 popular flavors with cumulative sales exceeding 3 million bottles and has established a formula library with over 1,400 flavors, with more than 400 flavors registered through EU TPD certification. Huajia's e-liquids are very popular overseas, with products sold in over 80 countries and regions worldwide. In the UK, they have entered local supermarket channels; in the US, they have long-term cooperation with several well-known e-cigarette brands.

"Our mission is to create value for customers. Simply put, it is to use our e-liquids to help customers increase e-cigarette sales! One of our customers using our e-liquid once set a record of selling 15 million pods in a month."

"To continuously develop good flavors and support the growth of customers' e-cigarette brands, we have established a strong R&D team, and amino acid nicotine salt is one of our latest research achievements."

Amino acid nicotine salt is one of Huajia Biotech's most significant research achievements in recent years. Compared to ordinary nicotine salts on the market, amino acid nicotine salt has the unique advantage of being purer and odorless, which means that e-liquids using amino acid nicotine salt formulas will have a better flavor experience.

"The national standard is about to be introduced, which is also one of the reasons for our determination to lay out the domestic e-liquid market."

When asked about the upcoming electronic cigarette industry standards, Huajia CEO Li Zhigang stated that with the introduction of national standards, the domestic e-cigarette market will gradually move towards standardized, healthy, and rapid development, with better industry prospects and more opportunities. "We look forward to the introduction of national standards and hope to work together with many peer companies to elevate the development of the e-cigarette industry to a new level in a standardized and orderly market environment."

"Our products have long been exported to the European and American markets. To meet the strict product standards of these markets, Huajia's laboratory has long been equipped with large-scale e-liquid analysis and testing equipment such as GC, GC-MS, and HPLC, and has a professional team for e-liquid R&D and safety analysis. In fact, we have already made a lot of technical and product preparations for the national standards."

"In addition to technical advantages, Huajia Biotech also has stable production capacity and quality service for domestic e-liquid customization services."

As the first e-liquid factory in the industry to build a 10,000-level cleanroom, Huajia's production facilities are built according to GMP standards. Currently, Huajia Biotech has a monthly production capacity of 120 tons of bulk e-liquid and 1.5 million bottles of 10ml bottled e-liquid, providing OEM customers with the fastest product delivery times.

"Worry-free flavors, worry-free compatibility, worry-free delivery" is the core of Huajia Biotech's worry-free e-liquid customization service, which can provide quality OEM/ODM customization services for partners.

"With Huajia Biotech's return, we also hope to help more partners go abroad."

In addition to launching the "Worry-Free E-liquid Customization" service, Huajia Biotech has also introduced the "EU Win-Win" plan for partners, relying on Huajia's wholly-owned subsidiary SteamWorks team to provide partners with full-process consulting services for TPD registration, hoping to help more partners explore the EU market.

As the domestic e-cigarette market develops, more and more entrants are entering the market, and the market environment is changing rapidly. What changes will Huajia Biotech's glamorous return bring to the domestic e-cigarette market?

Let us wait and see!