Renaming announcement: brand strategy upgrade as KMOSE begins a new chapter

A vibrant new beginning, setting sail on a new journey! To align with the overall development strategy of the company and to give the brand name deeper meaning, "KMOSE氪墨" officially changed its name to "KMOSE刻米" on August 15, 2019.

The new Chinese brand name "刻米" retains the phonetic characteristics of the original English name while using lighter and more recognizable Chinese characters, making it easier for consumers to receive brand information. This makes KMOSE刻米 more approachable and trustworthy. The combination of "刻米" conveys a clearer brand connotation compared to "氪墨":

"刻" implies craftsmanship, emphasizing the artisan spirit in product refinement;

"米" extends to staple food, conveying the vision of shaping the staple for smokers.

The combination of "刻米" conveys KMOSE's brand pursuit of "committing to crafting products with an artisan spirit to create safer and healthier national-level alternatives to smoking."

Since its establishment in 2019, KMOSE刻米 has been dedicated to creating globally leading alternative electronic products, providing a "memorable" smoking experience for fashion-forward, perfection-seeking electronic cigarette consumers! After several months of market testing, the KMOSE K1 series has sold over a million units, has signed partners in dozens of cities nationwide, and has garnered a loyal user base, earning a good reputation in the electronic cigarette market.

With this series of excellent achievements, KMOSE places greater emphasis on brand building and has chosen this time to undergo a comprehensive brand upgrade. This brand upgrade is not just a simple change of the brand's Chinese name; it will also involve comprehensive adjustments in brand positioning, brand culture, brand logo, visual system, product layout, and product experience. While maintaining the original service quality and product quality, the comprehensive upgrade of the brand will further expand KMOSE's product line, enrich brand connotation, enhance service refinement, and increase user loyalty, allowing KMOSE刻米's entire product range to be recognized by a wide range of electronic cigarette consumers as finely crafted "staple-level products."

This comprehensive brand strategy upgrade of KMOSE刻米 marks a new breakthrough in brand building! The change of the brand name is just the first step we have taken. In the near future, the new series of products from KMOSE刻米 will be waiting to meet everyone. Let us look forward to it! Please believe that what KMOSE changes is the brand name, but what remains unchanged is our passion for the electronic cigarette industry, our enthusiasm for crafting products, and our commitment to serving consumers!

From now on, "KMOSE刻米" embarks on a new journey. Please witness with us the more glorious future of KMOSE刻米!