iMK Twelve-Hour Fruit Vape Review

Preface Views

Recently, the e-cigarette industry has been pushed to the forefront again and again, and many of the comprehensive media that we usually obtain information are also competing to report and add fuel to the flames. We are seen to instill more stereotyped negative information, which at the same time attracts many people in the e-cigarette industry are worried. During this period, I also communicated with some friends in the e-cigarette industry and found that the most difficult thing they are facing at present is not worrying about the future of the e-cigarette industry, but how to develop products faster, find their own characteristics and extend a wider channel market. Because anyone who has experienced the turbulent development of the industry knows a truth that crises are the coexistence of dangers and opportunities. Everyone sees benevolence and wisdom. When you are worried about industry problems, they have already seen the market's opportunities. This is also why many merchants are waiting for the announcement of the national standard for e-cigarettes in October before making a decision. However, more and more brands are choosing to enter the market at this moment. They have self-identification and are not biased by the media, and seize the market. First thoughts, when e-cigarette standards and industry regulations become more and more stringent, the threshold will be relatively higher and higher. What we should do at this moment is that merchants choose more powerful brands to follow the development for a long time. Brands should make products that are more popular with market users, expand more sinking markets, and lead your merchants to develop more complete channels. Win-win results.

Current situation of e-cigarette market

At present, most brands focus on the small cigarette market, focusing on design, concept, traffic, and marketing... However, a company that has been transferred to the bureau has taken a different approach and does not directly target the C-end market. It attempts to complete overtaking in corners based on channels, scenarios, models, and products.

This company is Yingruan Technology from Hangzhou. Yingruan Technology has a technical team with a doctor from Zhejiang University as the core and a supply chain team led by a hardware expert who once served as the director of the quality department of a military unit and a front-line process technology research and development personnel of Foxconn. Previously, it was known for its research and development of intelligent hardware, software, and systems. At the end of 2018, it entered the e-cigarette industry and founded the "Mukr iMK" e-cigarette brand.

Wu Zhen, CEO of Yingruan Technology, believes that at this stage, there are limited opportunities for differentiation simply from the e-cigarette itself, and we can only polish it in the direction of extremes and details. However, exploring from the perspective of new scenarios and new facilities will have more exploration space. Based on this, Yingruan Technology decided to focus on new retail models/scenarios to develop e-cigarette related products.

In the previous paragraph,"Mukrypton iMK" held a new product launch conference and tasting meeting in Hangzhou, and launched Mukrypton's twelve hour electronic cigarette and two e-cigarette self-service vending machines. Currently, we have also received this twelve hour one. A disposable cigarette has been evaluated in detail. There are more content to follow, please be patient to read it, because this is a cigarette that has been "watching" you all day long.

[Packaging design]

This is a disposable multi-flavor fruit cigarette. When I got this product, I was really stunned by its many flavors. Each flavor is packaged in the form of a round tube sleeve with detailed instructions and stickers on the inside., each has a corresponding fruit map for easy differentiation.

This is indeed the first time I have seen such a packaging method. According to the brand, the outer packaging uses round pipes to adapt to the cargo path of Mukrypton self-service cigarette vending machines!

Nowadays, e-cigarette products have attracted great attention from users in terms of safety and health, and this small cigarette is also reflected. The packaging is also marked as products that have been safety-certified: they have passed the CE and RoHS certification by three parties. Before the evaluation, we also received relevant certification certificates from the brand, so we began to test with confidence!

[About Brand]

The Chinese e-cigarette brand is called Mukrypton, which is committed to providing smokers with an immersive cigarette replacement experience that is "like enjoying the breeze and enjoying the krypton"; the English brand name iMK means I Love Smoking.# p#pagination title #e#

As the goal of occupying the e-cigarette market and deeply exploring the channel market, it is indeed a very effective way for brands to match self-service vending machines, and it is increasingly being used to support investment in the e-cigarette brand market. The Mukrypton iMK tested today called "Twelve Hours" because the brand wanted to contract smokers 'day, so it named the product "Twelve Hours". It instantly felt like it had received attention!~

Related parameters:

Battery capacity:280mAh；

Tobacco oil content: 1.4ml(actual 1.7ml) oil storage capacity;

Nicotine content: 3.5%, 3%, 0%(different flavors).

There are 12 flavors for Mu Krypton at twelve o'clock, corresponding to 12 copywriting.

One copy echoes an hour, hoping to use words to express and connect the emotions of smokers 'friends.

Details:

It is rare to wear breathing lights on small cigarettes. As the iMK sign at the bottom of the smoke and the surrounding atmosphere light at the bottom light up, it is definitely very recognizable to use when going out at night.

The iMK logo on the back, and the bottom has an air inlet design. The same device is also protected by a top suction nozzle and a double silicone sleeve at the bottom after being disassembled. The specific details of the cliché topic will not be described.

The suction nozzle has a duckbill design with a small round hole in the middle. The suction resistance is very tight, almost close to real smoke. I really like it with different flavors. Let's talk directly about the experience of each flavor!

[Practical experience]

There are 12 flavors in Mukrypton e-cigarettes at twelve o'clock: taro ice cream, grapefruit lemon, green mango luxury, mung bean paste, lychee ice, old ice lolsicles, white peach oolong tea, iced lemon, pineapple ice, osmanthus oolong tea, polar ice mint, blueberry fried beads.

There are many flavors. After the overall experience, we compared and tested them according to the sub-classification and grouping of flavors as follows. The following groups are for evaluation reference only and are not an official subdivision series.Group 1 (sweetness series): taro ice cream, mung bean paste, old popsicles Group 2 (fruity series): grapefruit lemon, green mango luxury, blueberry fried beads Group 3 (ice series): lychee ice, iced lemon, pineapple ice, ice mintGroup 4 (Tea Fragrance Series): White Peach Oolong Tea, Osmanthus Oolong TeaWe will test one by one according to the twelve o'clock, and the four groups of flavors can be distinguished according to the background color![Mid-night 11:00pm-01:00am] White Peach Oolong (3.5%):

This taste belongs to the tea-fragrance series. It is relatively smooth on the entrance and has the pure and sweet taste of peaches. However, the sweetness is not high, so it is not greasy when smoked. It is very comfortable with the fragrance of exhaled oolong tea. It is paired with 3.5% nicotine content and feels significantly higher to the throat.# p#pagination title #e#

White Peach and Wulong Flavor Copywriting: One toast to yesterday and another toast to tomorrow. At this time, such a taste is not so exciting, only a faint aroma of tea. The tranquility of midnight and midnight makes people more soothing and relaxing, bid farewell to the busy day, relax and welcome a better tomorrow. [Ugly Times Crows 01:00am-03:00am] Iced Lemon (3%):

Compared with other ice models, this iced lemon flavor in the Ice Cool series is moderately cool and not very sweet. It has more of the refreshing taste of lemon, which is more refreshing. It is very cool and stimulating with a 3% nicotine content. It is very suitable and won't feel choke. It is really suitable to set the ugly time to this taste. Everyone is already in a deep sleep. There are still some people working overtime. The refreshing taste of the iced lemon at this moment can make you refresh and drive away from sleepiness, as the copy shows: Smoke the strongest cigarettes and stay up the deepest night.

[Yin Shi Pingdan 03:00am-05:00am] Pineapple Ice (3%):

Compared with the lemon ice just now, this pineapple ice still maintains a cool taste. The overall feeling does not have the stimulation of lemon. It has more sweetness and fragrant fruit flavor of pineapple on the bottom. If you want to describe it, it's just like drinking iced pineapple beer in summer, but it's not as sweet and slightly cool!

Corresponding copy: Night cats can smoke with ease, and Mu Krypton will always accompany you. If it were my personal suggestion, night owls would be more suitable for the lemon ice just now. [Morning sunrise 05:00am-07:00am] Osmanthus Oolong Tea (3%):

Among the twelve flavors, there are two tea-scented flavors. This sweet-scented osmanthus oolong tea tastes more fragrant osmanthus, and you can feel the aroma of oolong tea. The taste is relatively light, the sweetness is not high and comfortable. How to put it, the fragrant osmanthus season in October is very suitable for morning walks and exercises. The entrance is soothing and refreshing. Although e-cigarettes are good, don't smoke too much.

[Chen Shi 07:00am-09:00am] Ice Mint (3%):

Mint flavor has always been a very classic one, mainly because the original coolness of mint makes people more refreshing. Some friends also say that they don't like the mint flavor. In fact, the ratio of blending is too cool and stimulating. If the coolness is too high, it will feel hot if you draw for a long time. However, this mint flavor experience of iMK Krypton is not disappointed. The mint taste is refreshing and does not emphasize the coolness of mint. Instead, it restores the original botanical fragrance of mint and is very resistant to smoking with a 3% nicotine content. Your lips will still leave some coolness after using them.

This copy: All old smokers should be able to feel the feeling of getting up early every day with a cigarette that opens the day a hundred times more energetic. [Si Shi Yu Zhong 09:00am-11:00am] Blueberry Fried Beads (3%):

The flavor of the blueberry itself is still relatively light, but it is combined with the mixing method of exploding beads to achieve a higher degree of rejuvenation during the absorption process, enhance the fruity flavor of the blueberry, and provide a more comfortable experience.

Copywriter: When you have time, you can have an e-cigarette, and your status will improve significantly. It's still very satisfying to have this flavor in a busy morning. It feels full and continues to be full of blood.

[11:00am-01:00pm] Old Popsicle (3%):

The moment I unpack it, I can taste full of sweetness. The nostalgia and sweetness of classic old popsicles make me enjoy the feeling of being "greasy", but if I use it for a long time, it will be sweet. For people like me who don't like too sweet, it will be a little greasy, so they are more comfortable to use with other flavors.# p#pagination title #e#

Corresponding copy: Take a fruit cigarette after a meal, take a few deep breaths before falling asleep. Yes, this is my current situation. After meals and lunch breaks, it is very suitable for me to take a few deep breaths to keep the corners of my mouth sweet before falling asleep. [Weisen 01:00am-03:00pm] Litchi Ice (3%):

In my impression, blueberries and lychees also belong to fruit aromas with less obvious but very special flavors. The taste of this lychees was not obvious when I first tried it. Unlike mint, which has a cool afterpower at the first bite, it will have a very obvious lychee aroma when used continuously in a few bites. The sweetness is not high, and the ice feeling in the throat is very suitable. In contrast, it tends to be between mint and blueberry. The more you smoke, the more enjoyable it becomes without getting tired.

Corresponding copywriting: Take a few more puffs to relieve your addiction and brainstorm your creativity. After taking a few deep breaths, there was no sense of sleepiness in the afternoon. [Sunday hours and afternoon hours 03:00pm-05:00pm] Mung bean smoothie (3%):

Mung bean has always been one of my favorite flavors, this is no exception, and the old popsicle I classified into the sweetness series, but not the old popsicle which is too sweet, is moderate, more is the mung bean fragrance with sweet, soft entrance, the deployment of the ice feeling just right. The five minutes of smoking and two hours of work marked in the copy were completely similar, and they felt full after use.

[Youshi Daily Entry 05:00pm-07:00pm] Qingmangshe (3%):

The faint aroma of mango is very enjoyable and the taste is quite restored. Unlike brands that have tried some mango flavors before, this one has the fragrance of green mang. It is different from the ripe mango aroma we usually taste. The light mango aroma is more comfortable and smooth on the entrance, and less the sweet and greasy smell.

Copywriting: Immersive smoking starts with Mu Krypton. This flavor will not give you a too enjoyable experience in a short period of time. It is suitable for long-term use and tasting slowly. This is the taste of life! [At dusk 07:00pm-09:00pm] Grapefruit lemon (0%):

The taste is the only one with a duplicate taste. A lemon ice has been tested above, which is very exciting and refreshing. This grapefruit and lemon combination has more of the sweet and sour taste of grapefruit. It is cooler and more soothing to use. The nicotine content does not need to be much, but the only one is 0%, which is very suitable for such a copywriting: a party for tobacco and alcohol students, deep feelings, and a few bites of stewing.

[09:00pm-11:00pm] Taro Ice Cream (3.5%):

It can be said that I like taro ice cream very much, mainly because this taste is so tempting, just like when we passed by the bakery and asked what kind of sweet taste it felt. The aroma of taro is matched with the sweet taste of ice cream. It is also very comfortable to use and gives a strong feeling of intoxication.

Copywriting:

I have e-cigarettes, do you have a story? I don't know why this one is positioned until midnight. Is it because it's a night snack for yourself? Anyway, it's okay to smoke easily. [Overall evaluation summary]

At twelve o'clock here, a total of 12 flavors have also been organized according to my own tests. For a more intuitive comparison, please refer to the summary table below.

#p#Pagination Title #e#

click images to enlarge

The sweetness series makes it difficult for me to choose. Mung bean paste has always been my favorite, and this time it is the same. The new taro ice cream is a surprise;

Among the fruity series, I prefer the blueberry with fried beads, which is very comfortable and resistant to smoking;

I prefer to recommend ice mint and ice lemon for the ice cool series;

Tea Fragrance Series There is no doubt that I would definitely recommend the white peach oolong tea flavor.

A copy echoes an hour. Mukrypton hopes to use words to express and connect the emotions of smokers 'friends. This copy is a source of inspiration. Later, at an appropriate time, it will be considered to include Mukrypton users' words and print them on the electronic cigarette at twelve o'clock.

In fact, during the evaluation period, I really want to use the specific tests completely according to the time period set at twelve o'clock, but several models during daytime time still correspond, except for a few models in the morning and night. If you are a night owl who likes to stay up late, you can give us some better suggestions and feedback.

Overall, the brand is really careful to match different flavors to different time periods, and they are all so close to the lifestyle. This cigarette named after twelve o'clock is a very national style cigarette, which is very worthy of recommendation.

//iMK bathes krypton like a breeze, enjoy this krypton!