Why do leading brands like RELX, YOOZ, MOTI, and NJOY all work with FEELM?
The premise is that FEELM has unparalleled professional advantages that benefit both parties.
Let's take a look at the recent report by Sullivan, "Frost & Sullivan China Electronic Vapor Device Flavor Research Report" (January 2021).
It can be seen that major brands are focusing on enhancing product flavor, which is precisely FEELM's strength.
First, let's talk about the R&D team.
FEELM's investment in atomization R&D is sufficient to support its own brand's technological advantages. Over 700 atomization experts from around the world have applied for more than 2000 global patents. These two figures are enough to demonstrate FEELM's maturity and professionalism in atomization technology. The R&D team, composed of professionals from top universities such as Georgia Tech, Purdue University, Tsinghua University, and the Chinese Academy of Sciences, naturally has an advantage over other brands or is simply out of reach.
Secondly, the atomization technology.
FEELM's ceramic atomization core adopts a honeycomb structure, integrating cutting-edge technologies such as structural mechanics, fluid mechanics, and aerodynamics, combined with a fully enclosed construction and precise leak detection system, carefully controlling the trend of every drop of liquid molecules, significantly reducing leakage rates and burnt taste. Excellent atomization technology also brings a good flavor experience to FEELM's ceramic core products. If you look at the online reputation of similar products, you will know that some users of RELX and YOOZ resonate with this.
Oh, by the way, while researching atomization technology, FEELM is also pursuing deeper aspects, namely the brand's biggest selling points and flavors. It is reported that FEELM's annual investment in research is only 75% of its investment in flavor. To this end, it has built a complete flavor science model. Through 51 refined indicators across four dimensions, it categorizes various factors affecting flavor, pursuing a more scientific, systematic, and evidence-based flavor judgment.
Of course, FEELM's strong technology not only has atomization means but also advantages in product manufacturing. FEELM's industrial base independently developed the world's first fully automated POD production line, achieving a standard production capacity of 6000 units per hour. Compared to traditional manual production lines, the workload is reduced by 84% while efficiency can be increased by over 500%. This shipping efficiency can fully meet the demands of first-line brands like RELX.
Therefore, facing such strong technological advantages, leading brands naturally recognize FEELM's professionalism.
Thus, many brands seek cooperation with FEELM for a reason.
Moreover, the division of labor and cooperation between brands can reduce production costs and improve efficiency.
Brands like RELX, YOOZ, MOTI, VUSE, and NJOY produce their own products while handing over the atomization cores to FEELM, which specializes in atomization technology. The former can reduce their financial investment in atomization core technology, talent, and laboratories, lowering production costs and improving efficiency. At the same time, using FEELM's atomization cores can better ensure product quality, creating good products that satisfy consumers.
For FEELM, through strategic cooperation with brands like RELX, YOOZ, MOTI, VUSE, and NJOY, it can invest more funds to focus on the R&D of atomization technology, making its atomization technology increasingly mature.
Therefore, I emphasize the win-win situation.
FEELM focuses solely on the research of atomization technology and flavor; brands like RELX, YOOZ, MOTI, VUSE, and NJOY directly use FEELM's high-quality ceramic atomization cores, saving a lot of human and financial investment. Flavor and throat hit are both high-quality products, receiving good feedback from users and brand reputation.
Being able to maximize profits at the lowest cost is the key for industry brands to grow stronger and capture the market.
