So Soul LUCKY review: artisan quality, crafted philosophy

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If you are not paying close attention to this industry, you probably wouldn't know that new brands continue to emerge despite the current challenging internal and external factors. In other words, without some serious skills, one might hesitate to enter the market. So what unique advantages does our protagonist, So Soul, hold? Let's take a look together.

#01. Brand Background

About So Soul

The So Soul brand belongs to Shenzhen Xuansheng Technology Co., Ltd., a company that integrates the research and development, technical consulting, and sales of electronic vaporization devices, electronic atomizers, and their components. The founding team has extensive industry experience, especially with several members coming from well-known overseas brands. The brand's core strategy revolves around user value and customer value, focusing on "continuously launching products with excellent taste through technological innovation," "constantly iterating and upgrading products to be more distinctive," and "enriching operations and launching various activities that users enjoy."

(LUCKY PRO on the left)

Currently, they have launched two pod products, LUCKY and LUCKY PRO, as well as the POP Soul disposable vaporizer, with multiple specialty stores opened in major cities like Shenzhen, Hangzhou, and Nanjing.

#02. Packaging and Design

The outer box of the set is cube-shaped, with a fresh color scheme, featuring a light blue background paired with white text. The front showcases hand-drawn illustrations, while the back displays product line drawings, names, and a care plan (reminding minors not to use and the addictive nature of nicotine), with detailed product parameters on the sides.

Upon opening, you might be surprised to find an egg-shaped design, with the eggshell featuring the same hand-drawn illustrations (the packaging for the atomizing pods also uses the same design; we wondered if collecting enough of these eggshells could save the world, haha).

Once opened, you can see the long-awaited atomizing device, along with one instruction manual and one charging cable (the So Soul set is configured with a single device, and the atomizing pods can be freely selected for purchase).

Are you curious about the story behind the hand-drawn illustrations? Yes, there is a story. The illustrations on the packaging are all created by artist Liu Yuehui, and the atomizing device featured in this article (Wang Zhe, Romantic Full House) are limited edition collaborations based on Liu Yuehui's well-known hand-drawn works. Liu Yuehui describes himself as an observer of the world, both an insider and an outsider, understanding himself and listening to others' stories, with reading and traveling serving as sources of inspiration for his art. This aligns perfectly with So Soul's dedication to product craftsmanship, leading to this collaboration.

The LUCKY atomizing device is made of aluminum alloy, featuring a glossy sandblasted finish, giving it a shiny and textured appearance, with a smooth touch. In terms of details, the front has a hollow working indicator light, and the back is printed with the SO SOUL brand name. The atomizing pod uses a magnetic design, which vibrates and flashes the indicator light once when inserted, with the interface featuring a curved design with height differences, and the bottom sides are rounded for a smoother overall look.

#03. Taste and Experience

Let's first look at the product parameters of LUCKY:

Atomizing device size: 112.6*20.5*12.2mm (including atomizing pod)

Atomizing device material: aluminum alloy

Battery capacity: 380mAh

Charging time: 40min

Charging method: Type-C

Atomizing pod capacity: 1.9ML

Atomizing core: ceramic atomizing core

The design is excellent, and to avoid being just a pretty face, So Soul does not compromise on taste, using temperature-controlled atomization + selected ceramic atomizing core + high-quality atomizing liquid as a triple guarantee. It is said that to ensure optimal atomization effects, the team screened thousands of ceramic formulas. During actual testing, the stability of taste brought by the built-in variable frequency temperature control chip can be felt.

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What truly elevates So Soul is their unwavering commitment to flavor. Despite having rich overseas market experience, they conducted in-depth research and thoughtful consideration of the domestic market, ultimately choosing a tea fragrance base as the underlying flavor for So Soul's e-liquid, aiming to enrich the flavor's complexity through natural tea aromas. Here’s a brief introduction to the concept of a base flavor: just as different cocktails have their own base spirits, e-liquids do too, with mint being the most common base, giving most e-liquids a cooling sensation, while others may use herbs, flowers, etc. So Soul's choice of tea fragrance as the base aims to evoke our deepest taste memories.

In terms of battery life, the 380mAh paired with the 1.9ML configuration fully meets our daily usage needs and supports fast charging via c2c, providing multiple conveniences.

Interestingly, So Soul demands perfection in every design detail, even the flavor names of the atomizing pods are eye-catching, such as Careful Citrus, Dragon Well Tea, -273℃, etc.

The first batch launched over ten flavors, and we will share two in detail.

Dragon Well Tea

The first sensation upon inhalation is a slight coolness, followed by a subtle tea aroma in the mouth, a gentle feeling reminiscent of first love, instantly transporting you to the freshness and beauty of a clear sky after rain. The unique aftertaste of Dragon Well elevates the entire flavor experience to a climax.

The entire inhalation and exhalation sensory experience is distinct, serene, elegant, yet retains a unique fragrant style, with a sweet aftertaste. Clearly, the Dragon Well Tea flavor surpasses a regular cup of Dragon Well.

-273℃

The refreshing mint aroma strikes the mouth and throat with an incredibly chilling sensation, like an ice and snow storm sweeping through the entire mouth, making it impossible to stop.

Yes, this is an extremely, extremely, extremely cold oil. Many people are keen on pure, singular coolness, and it is said that a few puffs can clear nasal congestion when suffering from a cold.

The name -273℃ clearly reflects So Soul's extreme flavor ambition. Interested friends can search for "absolute zero" to learn more, claiming to freeze all time and space.

#04. Conclusion

Having learned about So Soul for a short time, one can strongly feel the brand's influence, whether in product design, the meticulous crafting of flavors, or the team's values.

So Soul says that the world of e-cigarettes has just begun. This statement resonates with me, as the industry has experienced a long buildup to rapid growth and now faces a bustling environment. It seems rare to pause and focus on users and products, and So Soul embodies this spirit of exploration, just like their slogan printed on their tote bags: In a complex world, JUST SOSOUL; for ultimate flavor, MUST SO SOUL.