The “Late” YOOZ 5th Gen uni & uni pro — Is Good Food Really Worth the Wait?

On the eve of National Day, new YOOZ grapefruit products finally came out. They were not spy photos, but real products. It is reported that the new product is called UNI, and news that has leaked shows that the new product is divided into two models, UNI and UNI PRO. Previously, President Cai of YOOZ once said in the live broadcast that the product to be launched in September is the "fifth generation", so let's use the "fifth generation" as its nickname.

It has been more than a year since the launch of YOOZ grapefruit ZERO2 in July 2020. Today, new products have finally been launched, which also makes people think about a question. Will the new product release be a little late?

One step is slow, one step is slow

Let's look at it from the design perspective first.

The design points advertised in the product map are as follows: magnetic smoking nozzle caps, anodic oxidation, electric shock fast charging, 450/500mAh batteries and structural upgrades of smoke bombs.

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Is it new?

That is indeed true. Compared with ZERO2 and 2S, cigarette holder caps, fast charging, battery capacity and cigarette bomb capacity increased to 2.1ml, and cigarette bomb structure upgrades should all bring a better experience.

Are there any highlights? Yes, but not completely, because these upgrades are no longer original.

Wireless charging is a highlight feature of the fourth generation; the cigarette holder cap Ono G1 has been used for a long time, and fast charging is now the standard feature of most mid-to-high-end cigarette rods. The battery capacity is relatively unfavorable. After all, it can dry up to 600+mAh, and the next door, Platinum has long replaced the small cigarette with a capacity of 3.5ml. As for anodization is now a popular process for cigarette rods, so there is nothing to say.

There must be friends who will say,"Doesn't this just mean that YOOZ UNI is a master?Integrate so many highlights."Yes, you can really say that. Just looking at the parameters, this is a very balanced product. But the problem is that it comes too late.

If it could be launched at the end of last year, even in the first quarter of this year, UNI would face a different competitive environment.Now, firstly, the market is in a state of excessive inventory of tobacco rods, and secondly, the arms race of other brands of tobacco rods has begun to the next stage.# p#pagination title #e#

For example, brands such as MOTI MEGA PRO, which focuses on light lung suction and screen interaction, firearms, and fog makers have also introduced screens and introduced exclusive interaction methods; Ono V2 is even torturing the reverse charging of mobile phones...

As we mentioned in May this year's "YOOZ Grapefruit": Executives leave, products lag behind, and founders go to sell ", YOOZ Grapefruit is not only at a disadvantage in terms of the number of product lines, but also has almost no selling points.It can be said that one step is slow, one step is slow,So everyone is not as excited as they expected about this update at the end of September.

In other words, the market's excitement threshold for new products has been pulled higher and higher.The new product UNI is much better than ZERO2, but it is more like YOOZ's improvement of its own product matrix, which still fails to keep up with the pace of mainstream innovation.

As for the overall line language, after YOOZ UNI was exposed, it was also pointed out that it was too similar to the long-listed Akso.In our opinion, small cigarettes are limited by their size and convenience, and it is indeed inevitable to avoid similar appearance. However, in the ID definition stage, we must first compare existing products on the market to avoid being too similar. This is a must for a big brand.

Only the optimization of the structure of the smoke bomb is currently in doubt. We don't know the specific optimization situation, so we don't dare to make wild assertions. Let's leave it to consumers to vote with money. Seeing this means that we didn't mention the charging box? Don't worry, look down.# p#pagination title #e#

Iteration of product view?

As early as April this year, the CEO of YOOZ Pomelo, who is familiar with, was suspected of responding to our doubts about YOOZ's product view in the circle of friends. In the past few months, the "color matching models" launched by YOOZ also seem to be adhering to their own product view.

General Manager Cai believes that YOOZ's product concept focuses on what users really need, and insists on doing what seems to be the simplest and simple, but it is the most important user needs.Focus: "Not ineffective innovations that are not critical needs"

But what UNI's new product reflects this time is not quite the same as what I said.

It is understood that the new product UNI seems to be targeted mainly for commercial and traditional cigarette groups aged 28 to 35 on the first and second lines. There was once a certain brand that targeted its second-generation tobacco rods to the same group, and they also mainly used black, gray and white business color matching, but the market response was not good.

So can YOOZ's design break through the current market obstacles? The answer may have to be left to the market, but the response from the existing charging box designs of other brands is not optimistic-high prices and exquisite designs are sometimes no match for a charging treasure.# p#pagination title #e#

The most embarrassing thing is thatThe new product UNI and ZERO interfaces (smoke bombs) released this time are not common.

While YOOZ is currently known to have certain inventory problems, since it is aimed at business people, UNI's pricing range is also 100 higher than ZERO2, in the range of 300 to 400. The number of SKUs has been further increased, so the launch of new products will also Let the inventory pressure on dealers and shop owners further increase.