How to find first-hand wholesale supply for RELX?

RELX first-hand wholesale supply?? Many friends who want to get into the vaping industry are probably very interested in this. First, we need to understand how RELX sourcing works.

RELX supplies its offline channels through a tiered distributor system. First of all, we need to be clear about one thing: there is no such thing as direct sales from the RELX manufacturer. Anyone claiming to offer direct-from-factory RELX products is basically selling counterfeit goods.

So if you want to source RELX products through legitimate channels, you must obtain RELX authorization, which means either joining as a franchise specialty store or becoming an authorized retail outlet. This is the most formal and legitimate route. For those who truly want to work in the vaping industry, opening a specialty store can be a good option. For those who simply want to source products and earn some extra income, the best option is to become an authorized outlet, because authorized stores do not require renovation or renting a dedicated storefront. You only need to find an existing convenience store or similar shop, add vaping products to the business scope on the license, and then sign an authorization agreement with RELX.

Then there are the unofficial channels. Many social media sellers are now selling RELX, with both genuine and fake products in the mix. There is not much to discuss about counterfeit RELX products—they are handled by small factories and resellers with no bottom line, people who have no sense of responsibility for consumers' health. As for genuine products sold through these channels, RELX's rapid expansion over the past two years has left many specialty stores with poor profits and weak income. This has led many stores to start moving large quantities of stock across channels. As long as they can sell at 5 to 8 yuan above their purchase price, they keep supplying outside resellers. These resellers often buy up inventory flowing out from several or even dozens of specialty stores,and then aggressively promote it online at prices 10 or 15 yuan lower than specialty stores, disrupting RELX's pricing system. This situation is frustrating but understandable. After vaping entered a phase of rapid growth, the early store owners made money and kept replicating the model or spreading it further, so now user growth in the vaping industry simply cannot keep up with the growth in the number of specialty stores. That is how market disorder has emerged.

In addition, many distributors, in pursuit of higher returns, secretly supply products to social media resellers at prices equal to or even above specialty store purchase prices. Their goal is simply to increase shipment volume, earn volume-based profits, and obtain brand subsidies for higher overall margins. This phenomenon is also very common in RELX's supply system, but in the supply chains of other smaller brands, it is even more unchecked. Almost all small brands treat sell-through as the ultimate goal, and as long as the products can be sold, they are willing to use almost any method.

So the vaping industry is actually very chaotic right now, and it is difficult for the sector to maintain healthy long-term growth. Due to the impact of social media resellers and the constant increase in the number of participants, Bluehole New Consumption reported in April 2021 that 85% of specialty stores nationwide were seeing declining sales, while 8% were only breaking even. If there is no major surge in new users over the next six months, the author expects that at least a quarter of stores may face closure or transfer in the second half of the year, while many small upstream manufacturers may also go through a wave of shutdowns.

In the end, the vaping industry can still be considered a very promising industry, but disorderly expansion and market chaos have greatly increased the risks of entering it. There are risks in joining the business, so invest with caution.