YOOZ ZERO 2nd Gen Overall Performance Improved by 60%

YOOZ has introduced that the ZERO 2nd generation has undergone comprehensive optimization in both craftsmanship and technology, achieving a 60% overall performance improvement compared to the first generation. The product is more mature and stable, providing a better consumer experience, and features a gradient color scheme and more fashionable craftsmanship.

The ZERO 2nd generation was officially launched in early July 2020 and is compatible with the first generation of tobacco sticks.

About the Company

YOOZ was established in early 2019 as an electronic cigarette brand founded by Cai Yuedong, the founder of the self-media brand Tongdao Dashu. It is known alongside brands like FLOW, LINX, and vvild as part of the popular electronic cigarette trend.

Cai Yuedong previously revealed that YOOZ currently sells over a million tobacco sticks each month, has more than 400 franchise stores, and thousands of distribution points, accumulating over 200 million yuan in financing in 2019. During the COVID-19 pandemic, YOOZ maintained a growth trend and achieved profitability for two consecutive months.

In fact, as a well-known electronic cigarette brand in the market, YOOZ's product line for tobacco stick replacements has been quite limited. Aside from the low-priced Mini launched at the end of April, the only regular replacement product since its inception has been the ZERO 1. Other popular brands like FLOW, LINX, and vvild have at least two regular replacement products, and YOOZ has remained relatively quiet in marketing, lacking memorable actions.

Logically, a company that started from the internet should understand the importance of continuously creating topics to expand brand awareness, occupy user minds, and gain more traffic. So why has YOOZ lost its voice in this regard?

Those unaware of the truth might speculate, "Does YOOZ lack financial reserves?" "Is it about to give up?" "Does it lack R&D capabilities?" However, if you have seen the article released by Blue Hole at the end of last month regarding YOOZ's roadshow, you might not have such thoughts anymore.

During the Q&A session of "Blue Hole's Ten Questions," Cai Yuedong stated that YOOZ's business is currently in a healthy growth state, with a very healthy financial situation, and the investors behind it are reputable funds and top entrepreneurs. Electronic cigarettes are currently his only main business, and he has invested a lot of money and time. Last year, YOOZ conducted many practices in domestic and international markets, faced many setbacks, and spent more time refining the team and honing internal skills. A lot of tuition has been paid in supply chain and R&D, and the current product concept focuses on investing heavily in creating a single electronic cigarette product rather than launching many products.

YOOZ ZERO 2

Additionally, looking at the product launch timeline: the Mini took 8 months to develop and was launched at the end of April 2020, while the ZERO 2nd generation was launched in early July, with less than two months in between. This indicates that the development of the Mini and ZERO 2nd generation products was likely conducted simultaneously, which requires high reserves in both financial and technical aspects.

It is known that creating a single product requires countless iterations of overturning, summarizing, and redoing, let alone two products.

It seems YOOZ is both dressed in the "internet celebrity" guise while doing the technical work of a "science and engineering man."

This is similar to the T0-level tank heroes Lian Po and Bai Qi in Honor of Kings, who appear clumsy but can transform into a battle god with just two attack items, capable of tanking, dealing damage, and controlling the battlefield, even more impactful than assassins in team fights, effortlessly taking down the enemy's key targets.

How did we suddenly bring up Honor of Kings again...

Back to the point, many old users and distributors of YOOZ 1 are eagerly anticipating the upgrade to new products. After all, while others are continuously updating their products, YOOZ has finally reached the point of upgrading its equipment.