Compatible E-Cigarettes Sued in 2021 as RELX Launches a Five-Strike Crackdown
On September 13, Lan Dong learned from the Intellectual Property Court of Guangzhou, Guangdong Province that Yueshi, a domestic leading e-cigarette brand, has recently completed lawsuits against two universal e-cigarettes, and are currently under trial. EFK and TIKO operating companies have been sued one after another
Blue Hole inquired from public channels that the EFK e-cigarette operating company, which is commonly used for the fourth and fifth generations of Yuexie, is Dongguan city Omes Technology Co., Ltd., which was filed on August 13 for a dispute over infringement of design patent rights.The other company sued was Fumai Technology (Dongguan) Co., Ltd., the operating company of Tongfei's 4th and 5th generation TIKO e-cigarettes. It was filed on August 26. The cause of the case was also a dispute over infringement of design patent rights.
Both cases have claimed more than one million yuan and are currently under trial.
Careful readers may find that these two lawsuits involve Tongpei Yuexie products of the fourth and fifth generations, and the cause of the case is also patent disputes involving infringement of appearance. What does the real phantom look like?
Mirage is the fifth new product released by Engraving in December last year, commonly known as the fifth generation.
In reports at the time, Yueshi said thatYueshi has laid out complete intellectual property protection for Mirage, and specifically targetsPatent application is filed for product interface characteristics, covering the space, distance, contact position and inlet and outlet area ratio of the atomizing rod assembly of the atomizing bomb., can effectively prevent infringement such as counterfeiting and copycat distribution.
Ahem, weren't these two families who share Mirage shooting at others 'gunpoint...
Yue Shi has launched five consecutive kills against Universal Distribution
In addition to these two recently indicted universal electronic cigarettes, Yueshi has already launched three encirclement and suppression battles against universal electronic cigarettes.
First Blood: Vike
On June 16, Universal E-cigarette Weike was sued by Yue Shi in court, claiming it was suspected of unfair competition. This lawsuit involves two defendants, one is Vecke Technology (Shenzhen) Co., Ltd. and the other is Dongguan city Moke Technology Co., Ltd.
Blue Hole learned that the case of Yuexie vs. Vice has not yet been formally heard due to Vice's jurisdiction objection.# p#pagination title #e#
Double Kill: Fog
On July 2, Yuexie sued Max (Shenzhen) Electronic Technology Co., Ltd., the operator of misty e-cigarettes, in Hangzhou, alleging that it infringed design patents.
The defendants in this case are Shenzhen McWeir Atomization Technology Co., Ltd., Max (Shenzhen) Electronic Technology Co., Ltd., and a natural person Laimou.
Triple Kill: EFK.
Quadra Kill: SP2S
On August 23, Yueshi filed a lawsuit with the Intermediate People's Court of Chengdu City against Shenzhen Weiyikang Technology Co., Ltd., a universal electronic cigarette SP2S Siborui operating company.The cause of the lawsuit was a dispute over trademark infringement.
There are two defendants in this case. One is Shenzhen Weiyikang Technology Co., Ltd., the owner of e-cigarette products, and the other is the local Siborui Electronic Products Business Department located in the High-tech Zone.
Five kills of Penta Kill: TIKO.
At present, the five consecutive killings are all at the stage where the court has accepted them, and the next step is the trial. Whether Yue Shi completes all five killings or will miss will attract great attention.
If the five kills are completed, it will basically declare that universal e-cigarette products are no longer popular and will be sued at any time. Not only will the prescription be sued, but the manufacturers will also be jointly sued, and even the stores selling universal e-cigarette products will be sued.
If Yueshi fails, the war between universal distribution and authentic products will continue.
Friends who are familiar with us all know that Blue Hole has always adhered to its anti-allocation stance, anti-theft of bad money to drive out good money, and opposes third parties as a platform for allocation.
One More Thing: The industry is tight, and some regular brands are open for universal distribution
This is a very embarrassing but practical problem that one has to face.
This year, the domestic e-cigarette industry has experienced a recovery growth at the beginning of the year to a continuous decline since April, and the entire industry is in a state of eating dirt.
According to a survey of shop owners conducted by Blue Hole for five consecutive months, the sales of most shop owners are decreasing month by month, with the highest drop of 80%. Some shop owners even choose to close their stores because they earn less than the salary of the shop assistants.
The reason is that Blue Hole believes that the main reasons are the negative surge in the industry and the slow growth of new users, as well as outstanding regulatory policies, which have triggered the downturn in the e-cigarette industry this year.
The retail end cannot sell, which is directly transmitted to the brand end and the capital chain is tight.
According to Blue Hole, many e-cigarette brands at the forefront of Blue Hole's mental rankings saw a sharp decline in their returns in August. You can imagine that some of the top ten brands paid less than 10 million yuan in total monthly returns, and this situation has been going on for several months, and no one can predict signs of recovery.
So, next you may see many e-cigarette brands with broken cash flow selling themselves or even choosing to close their doors.
Small-scale e-cigarette brands have begun to choose to produce products that are universal to overcome the difficulties, but they face two major problems: character torture and legal infringement.
For a formal brand, it should rather be broken than intact. If you want to die, you should die standing. Stealing chickens and dogs is by no means a decent behavior for a famous family.
If Yueshi continues to initiate a lawsuit against Universal Cigarettes, these well-known and decent Universal Cigarettes will still be sued like other Universal Cigarettes. It will be embarrassing if you lose the lawsuit.# p#pagination title #e#
It may be too late to return to the road of a serious brand.
Therefore, Blue Hole also advises those serious e-cigarette brands that are making or preparing to make universal distribution to die standing rather than live on their knees. We are all decent people, why do we do such a steal?
What's so afraid of death? The sooner you die, the sooner you survive. What's wrong with leaving this sad industry early?
Really, the e-cigarette industry is no longer in the golden age of the past, and money can no longer be picked up easily.
Of course, I believe everyone can understand choosing a decent way to leave.
