LAMI is a company invested in and controlled by Guangdong Wuye Shen Group, with long-term strategic industry planning at the group level. Backed by 21 years of experience in the tobacco sector, as well as support from partner organizations Shennong Tobacc
LAMI is a company invested and controlled by Guangdong Wuye Shen Group, which has made a long-term industrial layout from a strategic height. Now, based on the 21 years of experience in the tobacco industry accumulated by Wuye Shen Group, and with the support of the LAMI brother organization Shen Nong Tobacco Science and New Fire Intelligent Manufacturing, it is rooted in Asia, integrating research and development resources, especially the integration of resources in traditional tobacco and flavor industries in China, to achieve an overall layout of production, sales, research, and products.
LAMI is benefiting greatly from this, but it is still a startup company that has just entered the market and needs to navigate through many challenges. With the support of the group's strategic platform, LAMI has a great opportunity to grow stronger, become more resilient, and maintain a stronger survival capability to become a successful brand.
The development of the global e-cigarette market is an irreversible trend, not just a passing fad, which is clearly observable, but the development process will not be smooth sailing. Specifically, in the domestic market, it is necessary to view the national conditions dialectically.
There are four basic characteristics that should be recognized in the Chinese market:
First, incomplete commercial competition. Unique industry situations such as e-commerce bans, advertising restrictions, crowded offline resources, and rampant micro-businesses;
Second, the competitors are very strong. There are already outstanding brands in the market;
Third, we are very weak. LAMI is still in the early stages of development;
Fourth, prioritizing quality and customers is the foundation of our existence and the basis for our long-term win-win philosophy with customers. For example, LAMI promises not to operate its own stores, compete for resources, or reclaim customer information, all based on this principle. If customers win, we can win.
Based on the above four characteristics, the first and fourth points determine the possibility of ultimate victory, while failing to manage could lead to collapse. The second and third points determine that the development approach is a protracted battle; if long-term investment and growth cannot be sustained, and if strategic determination cannot be maintained, then elimination will occur. Brands that focus on prioritizing quality and customers will ultimately win, but it will certainly be a long-term battle.
