LAMI Signs 200 Stores at the Guangdong Expo, Targets 1,000 by Year-End
On May 16, the Guangzhou stop of the e-cigarette city roadshow hosted by leading vape media outlet Blue Hole New Consumption concluded successfully yesterday afternoon. Exhibiting brands met face-to-face with local distributors, shop owners, and users for
On May 16, news emerged that the electronic vaporization city tour exhibition in Guangzhou, organized by the well-known electronic vaporization new media Blue Hole New Consumption, successfully concluded yesterday afternoon. Participating brands, local agents, store owners, and users engaged in face-to-face discussions and signed contracts.
At this Guangzhou exhibition, over 50 brands participated, with attendance exceeding 3,000, making it the largest exhibition since Blue Hole began its tour. Both exhibitors and attendees gained significant benefits.
According to observations at the exhibition, the brand that likely gained the most was LAMI, which not only won the favor of attendees and gained a good reputation but also achieved an enviable number of store signings on the day of the event.
During the exhibition, the low-key LAMI upgraded its booth image, expanding its area to a double special exhibition, highlighting its brand image and strength, and attracting a large crowd. It was reported that on the day of the exhibition, LAMI signed contracts with 200 stores.
Additionally, LAMI continued to follow its strategy of catering to different regions, which was evident in its setup of a bar at the venue, offering free hand-made lemon drinks to attendees, showcasing attention to detail and quickly garnering goodwill.
LAMI is a company invested and controlled by the Wuyesheng Group, which has focused on the tobacco industry for 22 years and has deep roots in the Guangdong market, becoming well-known among consumers and gaining recognition from more operators.
The Wuyesheng cigarette brand, established in 1999, is a high-end flue-cured cigarette brand in China, collaborating with the original Meizhou Cigarette Factory (now Guangdong Zhongyan Industrial Company) using proprietary cigarette technology. The Wuyesheng brand is produced by the Meizhou Cigarette Factory, while Wuyesheng Company is responsible for technical support, brand building, and market promotion.
As a representative brand of "Chinese-style cigarettes," Wuyesheng has adhered to a differentiated development strategy since its product launch, standing out in the fiercely competitive cigarette market with continuous growth at more than double the rate for several years. By the end of 2020, its products covered nearly 150 first-tier and important cities nationwide, with cumulative sales exceeding 2.3 million large boxes, contributing over 26 billion yuan in taxes to the state, becoming one of the mainstream brands in the Chinese cigarette market.
Guangdong Province, as the birthplace of electronic cigarettes, is also the home base for LAMI. Leveraging its group background, LAMI enjoys a unique advantage in customer reputation and recognition from store owners in Guangdong Province. The brand's commitment to "true herbal, smooth throat" resonates widely, allowing for faster regional development compared to others.
Currently, LAMI has opened 200 stores in Guangdong Province, ranking among the top in the LAMI system. Additionally, LAMI is expanding from Shenzhen, with regional agents developing in an orderly manner, aiming to reach 1,000 stores by the end of the year.
LAMI has stated that the essence of specialty stores is the repurchase rate. Regardless of how much support the brand provides to attract new store owners, the survival and profitability of a store depend on whether its product quality and flavor can retain customers, create flavor recognition and reliance, and ensure continuous repurchase.
Referring to Coca-Cola's business model of selling only core syrup, LAMI insists on the principle of "only making good e-liquids," developing uniquely flavored e-liquids such as ginger syrup, herbal essence, bitter herb royal jelly, dragon horn powder, and osmanthus cola.
At this exhibition, Blue Hole also visited LAMI's booth and interviewed several veteran figures who have helped LAMI expand in Guangdong Province, seeking to understand their experiences and how they became associated with LAMI.
Blue Hole learned that the general agent for LAMI in Guangdong Province is not a single individual but a group of five veteran players from the large vapor market, each with compelling stories.
In casual conversation, LAMI CEO He Changrong referred to them as the "Guangdong Dream Team," but they were humorously dubbed "has-been internet celebrities" by Zhou Lei, eliciting laughter.
First: Mr. Tong
Known in the industry as Boss Meow, he gave up a lucrative position at China Southern Airlines in 2014 to dive into the barren domestic electronic cigarette industry. With two people and two computers, he opened a store on Taobao and later began creating various trendy large vapor devices, starting a comfortable life with monthly earnings exceeding 300,000 yuan.
Second: Mr. He
Known in the industry as "Master," he could have inherited his father's well-known position in traditional Chinese medicine but instead encountered electronic cigarettes in 2012, sparking an incredible transformation.
He introduced a nationwide sweeping "X Green Man" e-liquid from Malaysia to the domestic large vapor market in 2015, quickly entering the mainstream era of imported e-liquids.
Third: Mr. Xie
Known in the industry as Xie Zong, he was a veteran who pioneered a nightclub business model in 2009 and later collaborated with other industry leaders from Malaysia, crossing into the electronic cigarette export market.
In 2015, he established a Malaysian e-liquid brand, officially entering the Chinese market, and at one point became one of the best-selling Malaysian e-liquid brands in the domestic market.
Fourth: Mr. Chen
Known in the industry as "Big J," he was originally a small-time individual who had studied law but had achieved nothing in over a decade until 2015 when he sought to quit smoking and discovered electronic cigarettes on Taobao. He then became one of the earliest physical store owners of electronic cigarettes in China.
Fifth: Enthusiastic Citizen Mr. X
Without an industry backstory, he is the initiator of new chapters, serving as the glue among the four prominent figures, coordinating their growth and strength.
They once confidently believed they had reached the pinnacle of life, with dreams of marrying beautiful and wealthy partners just around the corner. However, the reality hit hard in 2018 when the large vapor market rapidly declined, delivering a year-long harsh lesson.
It wasn't until 2019, with the rise of small vaporizers, that a small group of struggling practitioners saw a glimmer of hope. The industry self-rescued, while outsiders made unexpected entries, transforming niche markets into the early stages of a large market, leading to a resurgence in the market.
This new industry's wind suddenly lifted these five individuals, making them well-known in the community.
When they encountered LAMI, they recognized the advantages of LAMI's heated non-combustible tobacco HNB+ pod system, combined with the strong backing of Wuyesheng, and decisively joined LAMI, forming a team to secure the general agency for LAMI in Guangdong Province in March 2020.
Initially, they did not directly invest heavily in opening specialty stores but decided to first use collective stores to distribute products, gathering two months of grassroots market data before launching a full-scale layout in various provincial markets.
According to their reports, as of now, nearly 80% of the city-level agency recruitment in Guangdong Province has been completed, with over 150 specialty stores established, most of which have quickly entered profitability.
In the current situation where numerous brands are racing to expand, this achievement is remarkable.
They also issued a challenge to themselves, expressing confidence in achieving the goal of 1,000 stores by the end of the year and shortening the investment return cycle for each agent and store.
At this Guangzhou exhibition, over 50 brands participated, with attendance exceeding 3,000, making it the largest exhibition since Blue Hole began its tour. Both exhibitors and attendees gained significant benefits.
According to observations at the exhibition, the brand that likely gained the most was LAMI, which not only won the favor of attendees and gained a good reputation but also achieved an enviable number of store signings on the day of the event.
During the exhibition, the low-key LAMI upgraded its booth image, expanding its area to a double special exhibition, highlighting its brand image and strength, and attracting a large crowd. It was reported that on the day of the exhibition, LAMI signed contracts with 200 stores.
Additionally, LAMI continued to follow its strategy of catering to different regions, which was evident in its setup of a bar at the venue, offering free hand-made lemon drinks to attendees, showcasing attention to detail and quickly garnering goodwill.
LAMI is a company invested and controlled by the Wuyesheng Group, which has focused on the tobacco industry for 22 years and has deep roots in the Guangdong market, becoming well-known among consumers and gaining recognition from more operators.
The Wuyesheng cigarette brand, established in 1999, is a high-end flue-cured cigarette brand in China, collaborating with the original Meizhou Cigarette Factory (now Guangdong Zhongyan Industrial Company) using proprietary cigarette technology. The Wuyesheng brand is produced by the Meizhou Cigarette Factory, while Wuyesheng Company is responsible for technical support, brand building, and market promotion.
As a representative brand of "Chinese-style cigarettes," Wuyesheng has adhered to a differentiated development strategy since its product launch, standing out in the fiercely competitive cigarette market with continuous growth at more than double the rate for several years. By the end of 2020, its products covered nearly 150 first-tier and important cities nationwide, with cumulative sales exceeding 2.3 million large boxes, contributing over 26 billion yuan in taxes to the state, becoming one of the mainstream brands in the Chinese cigarette market.
Guangdong Province, as the birthplace of electronic cigarettes, is also the home base for LAMI. Leveraging its group background, LAMI enjoys a unique advantage in customer reputation and recognition from store owners in Guangdong Province. The brand's commitment to "true herbal, smooth throat" resonates widely, allowing for faster regional development compared to others.
Currently, LAMI has opened 200 stores in Guangdong Province, ranking among the top in the LAMI system. Additionally, LAMI is expanding from Shenzhen, with regional agents developing in an orderly manner, aiming to reach 1,000 stores by the end of the year.
LAMI has stated that the essence of specialty stores is the repurchase rate. Regardless of how much support the brand provides to attract new store owners, the survival and profitability of a store depend on whether its product quality and flavor can retain customers, create flavor recognition and reliance, and ensure continuous repurchase.
Referring to Coca-Cola's business model of selling only core syrup, LAMI insists on the principle of "only making good e-liquids," developing uniquely flavored e-liquids such as ginger syrup, herbal essence, bitter herb royal jelly, dragon horn powder, and osmanthus cola.
At this exhibition, Blue Hole also visited LAMI's booth and interviewed several veteran figures who have helped LAMI expand in Guangdong Province, seeking to understand their experiences and how they became associated with LAMI.
Blue Hole learned that the general agent for LAMI in Guangdong Province is not a single individual but a group of five veteran players from the large vapor market, each with compelling stories.
In casual conversation, LAMI CEO He Changrong referred to them as the "Guangdong Dream Team," but they were humorously dubbed "has-been internet celebrities" by Zhou Lei, eliciting laughter.
First: Mr. Tong
Known in the industry as Boss Meow, he gave up a lucrative position at China Southern Airlines in 2014 to dive into the barren domestic electronic cigarette industry. With two people and two computers, he opened a store on Taobao and later began creating various trendy large vapor devices, starting a comfortable life with monthly earnings exceeding 300,000 yuan.
Second: Mr. He
Known in the industry as "Master," he could have inherited his father's well-known position in traditional Chinese medicine but instead encountered electronic cigarettes in 2012, sparking an incredible transformation.
He introduced a nationwide sweeping "X Green Man" e-liquid from Malaysia to the domestic large vapor market in 2015, quickly entering the mainstream era of imported e-liquids.
Third: Mr. Xie
Known in the industry as Xie Zong, he was a veteran who pioneered a nightclub business model in 2009 and later collaborated with other industry leaders from Malaysia, crossing into the electronic cigarette export market.
In 2015, he established a Malaysian e-liquid brand, officially entering the Chinese market, and at one point became one of the best-selling Malaysian e-liquid brands in the domestic market.
Fourth: Mr. Chen
Known in the industry as "Big J," he was originally a small-time individual who had studied law but had achieved nothing in over a decade until 2015 when he sought to quit smoking and discovered electronic cigarettes on Taobao. He then became one of the earliest physical store owners of electronic cigarettes in China.
Fifth: Enthusiastic Citizen Mr. X
Without an industry backstory, he is the initiator of new chapters, serving as the glue among the four prominent figures, coordinating their growth and strength.
They once confidently believed they had reached the pinnacle of life, with dreams of marrying beautiful and wealthy partners just around the corner. However, the reality hit hard in 2018 when the large vapor market rapidly declined, delivering a year-long harsh lesson.
It wasn't until 2019, with the rise of small vaporizers, that a small group of struggling practitioners saw a glimmer of hope. The industry self-rescued, while outsiders made unexpected entries, transforming niche markets into the early stages of a large market, leading to a resurgence in the market.
This new industry's wind suddenly lifted these five individuals, making them well-known in the community.
When they encountered LAMI, they recognized the advantages of LAMI's heated non-combustible tobacco HNB+ pod system, combined with the strong backing of Wuyesheng, and decisively joined LAMI, forming a team to secure the general agency for LAMI in Guangdong Province in March 2020.
Initially, they did not directly invest heavily in opening specialty stores but decided to first use collective stores to distribute products, gathering two months of grassroots market data before launching a full-scale layout in various provincial markets.
According to their reports, as of now, nearly 80% of the city-level agency recruitment in Guangdong Province has been completed, with over 150 specialty stores established, most of which have quickly entered profitability.
In the current situation where numerous brands are racing to expand, this achievement is remarkable.
They also issued a challenge to themselves, expressing confidence in achieving the goal of 1,000 stores by the end of the year and shortening the investment return cycle for each agent and store.
