MOOSEE Desire Series Vape Officially Launched
MOOSEE is one of the emerging brands in the electronic vaping industry. On September 13, 2021, it completed a multi-million financing round, stating that the funds would be used for core technology and product development in electronic vaping, while also accelerating channel expansion operations. Amid the implementation of industry regulatory policies, MOOSEE's ability to attract capital in such a complex market environment is seen by industry insiders as a sign of recovery in the sector.
Following the financing news, on September 27, MOOSEE officially launched its first pod-based electronic vaping product, the "Desire Series," which includes six colors of vaping devices and 15 flavor options. The Desire Series features an aerospace-grade aluminum body, designed by a renowned industrial design team, with CNC precision engraving that enhances the sleek design, making the entire product cohesive and elegantly understated.
“Interactive Experience” with Every Breath
The details of the vaping device launched by MOOSEE are noteworthy. The treatment of the breathing light hole is particularly thoughtful, shaped like the MOOSEE logo's infinity symbol “∞,” and also employs CNC precision engraving, showcasing exquisite craftsmanship and artistic flair. During use, the light rhythmically brightens and dims, synchronized with the user's breathing. Additionally, the air intake hole is precisely calibrated to 0.1mm, providing perfect airflow resistance, making each breath more comfortable for the user.
The "Boost Mode," a feature beloved by users of electronic vaping products, is also included in the Desire Series. In normal mode, the power is maintained in the 6.5W range, allowing users to savor the flavor experience; activating Boost Mode requires a long inhale of 3 seconds in normal mode, at which point the breathing light turns red. The power automatically switches and increases to 7.5W, instantly enhancing the vaping effect and increasing vapor production for a "pleasure time."
Innovative Technology for an Upgraded Vaping Experience
According to reports, MOOSEE's new product utilizes next-generation ceramic atomization core technology, featuring more efficient thick-film printed ceramic technology. This not only enhances dry-burn protection and restores flavor experience but also increases the oil delivery area by 2.4 times compared to similar products, while improving oil delivery speed by over 35%. Coupled with its Ω-shaped airflow design inside the atomizer, it reduces internal turbulence while distributing pressure points more evenly, achieving better balance between inhalation and exhalation.
This series of technological enhancements allows for a broader coverage of larger particles on the taste receptors in the mouth, resulting in a more nuanced flavor experience. Larger aerosol particles are more likely to deposit in the mouth and throat, providing a stronger sense of satisfaction. Additionally, the higher liquid-to-aerosol ratio makes it easier for the taste buds to perceive the flavors, resulting in a sweeter and smoother inhalation experience. The product also employs quadruple anti-leak technology, with silicone, ceramic silicone, O-rings, and internal spaces all utilizing the latest leak-proof technology, allowing users to enjoy the pleasure of vaping with greater peace of mind.
Three Flavor Series to Awaken Taste Buds
From a previous interview with MOOSEE COO Li Zhenjie, we learned that their flavors are divided into three main series: "Aftertaste Series," "Awakening Series," and "Experimental Testing Series." The current launch features 15 flavors primarily from the Aftertaste and Awakening Series. These three series were developed by MOOSEE's research team based on data analysis of user preferences, common flavor profiles, and sensory experiences.
The Awakening Series features unique flavors, with the "Forest Morning Dew" flavor being a highlight from this series, highly praised by MOOSEE's senior flavorists. In a survey of 500 targeted electronic vaping product users, Forest Morning Dew received the highest overall score. Additionally, the Experimental Testing Series consists of innovative flavors released periodically by MOOSEE's flavor lab, aimed at exploring, improving, and enriching flavor experiences, available in limited quantities to members and core stores, supplementing the Aftertaste or Awakening Series with high-quality flavors.
Furthermore, we learned that MOOSEE's manufacturing facility is a well-known modern factory in the industry, holding multiple international certifications and achieving world-class management standards. MOOSEE has stated that in addition to the newly launched products, it will continue to release electronic vaping products throughout the year.
As a new entrant in the electronic vaping market, how MOOSEE's new products will perform and what actions will be taken in channel development remain to be seen. COO Li Zhenjie has mentioned a goal of growing from zero to a billion, making market performance the most direct test for MOOSEE, and we look forward to the results.
