How to promote and attract customers for a multi-brand RELX, YOOZ, and Bode vape store

A good brand must rely on independent research and development and independent channels. Even if there is no independent research and development capabilities for the time being, it is not bad to rely on OEM, ODM and channel shipments first, but the overall direction must be the above two, subsidies, store guidance, marketing activities, after-sales, to help shop owners make profits, must be advanced in an orderly manner. I agree with one sentence that brands and shop owners grow together. On the contrary, if you try to emphasize that as long as you open a store, my XX brand will subsidize XX thousand yuan, please be careful.

1.1.

Question: How do you choose the brand for your first store or how do old store owners choose a new brand?

A: Don't be superstitious about all the market shares, brand appeal, patented technology, and so-called industry surveys you can find. Ask local friends to smoke e-cigarettes and find out about 20 people. Combine the number of local brand stores to understand their purchasing channels., what brand is clear at a glance, and if you can't choose, it's best to choose the second option.

2.2.

Question: How do you view the subsidy for brand building stores?

Answer: Subsidies that can be obtained are called subsidies. If you can't get them, what about the tens of billions of subsidies?

3.3.

Question: Is it true that a certain brand can make XX thousand yuan a month?

Answer: It's true. However, based on the actual situation, please do not have any unrealistic illusions that people can earn XX million yuan in terms of when, what city, what consumption level, what geographical location, what operation and management capabilities, etc. If you say you make money lying down, a fool will believe it.

4、

Question: I have a point. After receiving the subsidy, I will switch the store to another brand. Isn't it fragrant to cut the brand of leeks?

Answer: You must weigh clearly whether you cut the brand leeks or the brand leeks, or who is the leeks. Don't smash a pile of goods in your hands and throw them away. (We have never experienced this pit, nor have we had the experience of flipping stores. This is what my friend said, that is, everyone has a friend named Wu Zhongsheng.

5.5.

Question: There are many friends smoking different brands. Can I make this brand? How to choose a specialty store and a collection store?

Answer: First of all, changing friends around you to a certain brand is a big project. Newbies are not recommended to build a collection store. It is really easier to make small money from friends around you because there is a trust bonus, but if you want to expand your business, you can only do business with strangers and establish new relationships.

6-1，

Question: I have a store that is running, but now I am just fooling around and breaking even. I want to try a different brand.

Answer: Change your business strategy without loss. What you should think about is how to build the brand for it locally. Even if you change the brand, you will still encounter this problem. Everything will not be fine if you change the brand.

Solve existing problems, train existing stores to make profits, and then consider other new brands. Don't blindly try to expand stores, which may get worse and worse. Of course, if you think that you have suddenly opened the second line of appointment as a governor, become a commercial prodigy, or have found a brand that can take you to the sky, then I won't say it. (We have never experienced this pit, nor have we had the experience of flipping stores. This is what my friend said, that is, everyone has a friend named Wu Zhongsheng.

6-2，

Question: I have a store that is running. I am just fooling around and breaking even. I want to switch to a collection store.

Answer: This is a strategy, but the risk lies in the category of existing brands. A big brand starts with at least 50 SKUs. If you can't be professional and suddenly choose to do it bigger and more comprehensively, it is likely to be the same as before. At that time, without the support of the specialty store, what should you do?

7、

Question: There are so many specialty stores now. I went to a local crowded area to build a collection store, specializing in the top three local sales of universal ammunition and universal rods. Did I make money?

A: Congratulations on discovering the secret of getting rich. Your customers are likely to be customers from specialty stores and stores that haggle every day after filtering. When you try countless brands, customers tell you that others are cheaper.

If you have this idea, wouldn't the risk of doing WeChat business or setting up a stall be lower? Anyway, the customer can't find you when something happens to him, so there's really no way to run away. This is a joke. (We have never experienced this pit, nor have we had the experience of flipping stores. This is what my friend said, that is, everyone has a friend named Wu Zhongsheng.

8、

Question: I open a specialty store first and use the traffic from the specialty store to secretly sell and distribute goods or copy high-quality goods. Don't I make much money?

Answer: If you have this idea, counterfeiting profits in other industries are higher than e-cigarettes. The number of years sentenced is directly proportional to the degree of windfall profits, and serious people generally do not choose this path. As for selling in specialty stores, the price is too low.# p#pagination title #e#

9、9、

Question: The brand told me that if I opened this store, I would be the only one in the area in the future.

Answer: After it is completed with a high probability in the future, the brand will first ask you whether you want to open an additional store, otherwise you will ask the brand to sign you a ten-year regional exclusive operation. If you are a brand, opening one more store is naturally a better choice when the market can accommodate more stores, so all industries must constantly shuffle.

10、

Question: I am engaged in the 3C digital industry and want to try to enter e-cigarettes on a small scale in the store, okay?

A: Yes, of course, whether it's 3C numbers or other industries, if your existing customers and e-cigarette customer portraits are highly overlapped and the store has a certain customer flow, adding a category is actually a good practice, starting from a brand, buy less, and it is recommended to collect more customer opinions. As long as sampling, service and after-sales are done well, to a certain extent, you will naturally choose to open a store. If you want to put things in a store and make money there, eliminate the idea as soon as possible.

11、

Question: My current performance and comprehensive indicators cannot meet the requirements of the brand. What if the brand asks me to close the store?

Answer: Find a way to cooperate with it! Brands force you to learn and let you make money. What else do you want me to say? Having such a brand must be a good thing. After building the store, you risked everything and made you commit suicide was the biggest headache.

12、

Question: Nowadays, the brand's after-sales service is too slow or there is no after-sales service at all. What should I do?

Answer: If there is no success with the brand, pay for it. As long as the brand withers the difficulties, what should come back will come back eventually. We have done this before and did it for less than half a year without the customer's knowledge. Fortunately, after the brand slowed down, we still made up for it. As for whether you lose money or not, you will not lose money when buying cigarettes or bombs normally. We didn't lose this wave.

13、

Q: I want to pick up a brand new brand to seize the opportunities in the local market.

Answer: For novice shop owners, there is no opportunity yet. Except for the rural market, it is no longer the time when everything could be done two or three years ago. If you are an old shop owner, have experience, and have absolute knowledge and confidence of customer retention, you can try it if the losses are affordable. If you want to wash your own users 'poles, forget it. It's also those users.

14、

Now the brand has started to operate its own stores, and a self-operated store has opened next to my store to steal my business.

Answer: That's not good. Brand self-reliance is definitely the industry benchmark. Every day, I go to the flagship store to learn from others when I have nothing to do. If you can learn a little, you will have fun. You really can't hire people to help you lead the team. What does not kill the four sides?

115、

Question: Do I still have the opportunity to build 20 stores from one store without adding any investment?

Answer: Yes, but it is difficult, tiring and bitter. Don't tell me you are not afraid of the blow of society. First, I will push it out of my own pocket for half a month. Every night at night, I leave it at two or three o'clock in front of the bar, and take a cart home what is being pushed on the ground. A return visit found that customers went to their competitors to buy things without fear of hardship and tiredness.

16、

Question: I want to join a collection store brand. I wonder if I can make money.

A: How much you can earn? As for how much you can earn, it depends on the capabilities of the store brand and your own capabilities.

17、

Question: I am building specialty stores for eight brands at the same time. What should I do next?

A: You! Awesome!!! I can't help you because I don't have experience in building eight brands at the same time. Sorry, when I can run eight brand stores at the same time, we can communicate at one level.

Guide for upstream dealers to prevent pits.

In addition to making money from the shop owner, a good upstream dealer must put serving the shop owner and maintaining the market first. To give the simplest example, if an upstream dealer places your store and his own store in the same location, impartial, and even encounters a good location or new product, give priority to other store owners and other stores.

I was fortunate enough to meet such an upstream dealer at No. 1 Brand.

18、

Question: My upstream dealer opened another store near my store. My upstream dealer has set up N distribution outlets near my store. What should I do?

Answer: If you know yourself and your enemy, it's over. You can do what others can do. Do everything that isn't done in distribution outlets and upstream distribution stores, and do what they do better. There is no other choice than this trick. If you cry like a child and ask your mother to tell the brand, one is useless and the other is embarrassing.

19、

Question: My dealer directly placed the goods to the WeChat business, which disrupted the local market and the specialty store was unable to make concessions. What should I do?

Answer: Ultimately, we can control one thing. Even if your dealer doesn't put goods to WeChat business, what can you do in other provinces? Sometimes this is a matter of dealer strategy. If you can't even play unprofessional WeChat services, what will the store do? Pick up what WeChat service does not have, what WeChat service cannot provide, and die. If your brand puts goods directly to the local WeChat business, it will be interesting!# p#pagination title #e#

20、

Question: For the brand I am working on now, the external cross-shipment price is 8 yuan cheaper than the supply system of upstream dealers. Do I want to go out and sell something?

Answer: You don't do wholesale. Shipping thousands of boxes a day costs fifty to eighty yuan. For retail, profits are not particularly high. Upstream dealers will make you a few dollars or more and have to serve you. Other people's manual storage is also money. In other words, this is what others should earn. Of course, cross-shipment and overall brand price control are another topic.

21、

Q: I now have a great opportunity to get a local dealer. Is there any chance?

Answer: There are opportunities at any time, provided that you have the ability to take a position, build a store, and guide others to gain long-term customer retention. If you expect to make quick money as a dealer and put other cumbersome things in a high-tech booth, stop talking as soon as possible. Not to mention industry reputation, the risks are also high. After all, the capital investment is much larger than opening a store. Dealers play chess. If gobang can't beat your niece, don't touch it. How much underwear can they wear?

22、

Question: Upstream dealers don't know much, and the local manufacturers are the same. What should I do?

Answer: Find the right person, do smart things, and play with e-cigarette porters what porters should play, eat and drink. It's really impossible to play with your peers more often, and the industry media group changes more and more.

23、

Q: I don't want to be regulated by upstream dealers and brands. I feel like I have no control or say over the store.

Answer: From the day I entered this industry, I lost my so-called control. It is the same in any industry. When going to the mountain to become a Taoist priest, you must abide by the rules of Taoist temples, and you must not be allowed to set fire to sit under the mountain prison at will. Do you think so?

24、

Question: People under the dealer often give me trouble. I don't know. After all, they are relatives of the dealer.

Answer: If you are a normal dealer, you should have some awareness. If you can't tell which is more important and which is less important, you can't like to protect your weaknesses, ignore martial arts, and defend your rights upward. After all, we have reason to be afraid of someone.

25、

Question: My dealer owns multiple brands at the same time. How should I choose?

Answer: The money is your own and you are responsible for your own profits and losses. I don't believe how long a dealer who swings repeatedly can last. Except, of course, the father of the donor. In addition to having money, we also rely on people to do things.

26、

Question: What should upstream dealers do if they conceal preferential purchase policies?

A: This kind of dealer closes as soon as possible. They don't want to support the store. They want to collect store franchise fees and more brand deposits one day to deceive Xiaobai in the name of the brand. Typical money doesn't matter whether cutting leeks to make quick money.

Such dealers can live for a while, but not for long. Communicate more with local brand representatives and communicate more with brand owners. There are not no such dealers, and there are quite a few. I also saw that no one was directly working with brand owners to fool shop owners.

Guide to store site selection and cooperation in different industries to prevent pits.

27、

Question: If I want to open a store, how should I choose a shopping mall that is not well managed and popular, or a street store that is young and popular?

Answer: It depends on whether the brand you want to build is mainly about acquiring new customers or retaining them. If it is a quasi-new brand that cannot be diverted, it must focus on acquiring new customers. Choosing a street store can help the store gain customers through the flow of people. Even if the rent is slightly higher than that of the mall, you can go there.

Having said that, let's briefly talk about the advantages and disadvantages of shopping malls and street shops:

Shopping mall advantages:

1. Everything is carried out in accordance with the contract process. Before decoration, the elevation of the CAD plan and the preview of the decoration effect will be involved. A good shopping mall will also involve a series of cumbersome processes, such as the merchants 'decoration specifications and fire protection specifications, but after cooperation, it will be very smooth and everything will have regulations to follow and rules to abide by.

2. Industry aggregation, one-stop consumption, other merchants can guide you, and they can also guide shopping malls.

3. Shopping malls generally pay rent in the form of one payment, three deposits, two payments, three payments, etc. to reduce the cost of building a store.

4. It can provide shopping malls with advertising space diversion, such as glass escalator guides and other advertising methods.

5. It is more convenient to communicate and cooperate among merchants in different industries.

Can provide venues for activities.

7. It can help you better regulate the management of shop assistants and store image. Basically, no shop assistants will not open the door or sleep and play games in the store.

Street shop advantages:

1. If the geographical location is chosen well and is more convenient than a shopping mall, customers will leave when they come.

2. If the entire street's industries overlap highly with the portraits of e-cigarette customers, customers will be more willing to enter the store.

3. There are no cumbersome decoration requirements.# p#pagination title #e#

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