YOOZ Actively Responds to Industry Management Regulations

As people’s living standards continue to improve, health concerns are increasing, and more and more people are becoming aware of the harms of smoking. Vaping devices are gradually becoming a new-generation product and entering the public eye. With the continuous improvement of regulatory policies in recent years, the vaping market has implemented a "no online sales" policy, promoting the healthy development of the vaping industry. As an industry leader, YOOZ has actively responded to various management regulations and taken on the social responsibility expected of a top brand.

Recently, the draft solicitation of opinions for the decision released by the Ministry of Industry and Information Technology on revising the Implementation Regulations of the Tobacco Monopoly Law of the People’s Republic of China clearly states for the first time that vaping devices are to be treated and regulated as cigarettes. This also means that the vaping market must implement youth protection measures as soon as possible, rather than merely paying lip service.

To implement the newly revised Law on the Protection of Minors, YOOZ’s membership system has also launched an "age verification" feature. This not only improves user rights and protection from the consumer perspective, but also helps avoid risks such as privacy leaks through the combination of online verification and offline purchases. At the same time, the E-cigarette Industry Committee organized 33 e-cigarette companies, including YOOZ, to deeply study relevant laws and regulations jointly carried out by the State Tobacco Monopoly Administration and the State Administration for Market Regulation, including the "Guarding Growth" initiative to protect minors from tobacco harm.

In April, after the launch of YOOZ’s "Sunshine Action" campaign, YOOZ took strict action against market price manipulation, price gouging, and violations by some merchants selling products to minors.

For distributors engaging in agency sales or selling compatible products, or YOOZ specialty store owners using WeChat to promote and sell YOOZ compatible products online and misleading customers into buying YOOZ products, penalties were imposed for agency sales, compatible-product sales, and fraudulent purchases. A system was also established to address WeChat promotion and sales of YOOZ by YOOZ stores or store owners. "Sunshine Action 2.0" is aimed at penalizing merchants who illegally sell goods to minors, and all stores that sell to minors will be directly shut down.

YOOZ’s actions demonstrate its determination to uphold industry standards, while also highlighting the bottom line principle of protecting minors. As a leading brand in the industry, YOOZ will continue to contribute to the development of the sector.