New E-Cigarette Brand COEE Launches MEET and MEET S Series Pod Kits

At the launch event, COEE introduced its first e-cigarette with "expressions" - the Meet. The unique smile arc design element resonates with the mouthpiece, making each product feel like a lively companion, welcoming you with a smile.

COEE Meet introduces a unique wave mode: simply continue to inhale for 3 seconds to activate wave mode, allowing for 3 puffs of vapor while the breathing light rolls like waves, greatly enhancing interactivity and playfulness.

In terms of design details, the Meet features a zirconium sand anodized shell, ensuring an extremely comfortable feel while exuding a fashionable atmosphere.

The newly launched COEE Meet comes in 6 color options: shark gray, coral orange, coconut green, polar blue, cosmic starry sky, and colorful aurora.

Gao Tongliang also announced the prices for the COEE Meet series products: the Meet single device set is priced at 268 yuan, the COEE Meet S single device set at 99 yuan, and the atomizer cartridge set at 99 yuan, with nationwide sales starting in late April.

Regarding channel strategy, COEE's co-president Gao Tongliang pointed out that the e-cigarette competition has returned to a meticulous offline model, highlighting the importance of channels. The e-cigarette industry is in its early development stage, with fragmented channels, competition between manufacturers and retailers, lack of regional protection, and constant switching of channel businesses affecting the long-term development of the industry and companies.

In the channel-driven e-cigarette industry, those who can master more channels can get closer to consumers.

COEE focuses on regional brand operators, launching a new integrated industry ecosystem model with fair channel rules and unified cultural values.

COEE aims to empower regional brand operators with complete regional management rights, along with a secure and fair competitive environment, allowing them to become COEE's branches, operational entities, implementers of brand establishment, and transmitters of culture, forming a meaningful community of interests, culture, and destiny with COEE.

During the launch event, dozens of cornerstone customers signed agreements, indicating recognition of COEE's channel model by channel customers.

COEE's chairman and CEO, Li Wang, has a strong background in the mobile phone industry, with extensive influence and appeal in the industry. At the launch event, Li Wang elaborated on industry insights, the founding team of COEE, and cultural values.

Regarding why he entered the e-cigarette market and established the COEE brand, Li Wang summarized it as "the slope is long and the snow is thick, and it is the right time to enter the market."

Li Wang stated that the rapidly growing market size of e-cigarettes, strong repurchase habits, and offline channel sales characteristics are important reasons for the team's entry into the e-cigarette industry.

COEE's core founding team mainly comes from a leading mobile phone brand, backed by a complete and long-term successful mature team that has fought in the fiercely competitive mobile phone market for over a decade, once achieving the number one market share in mobile phones and attracting top talents from fast-moving consumer goods, internet, and trendy product sectors, forming a strong complementary entrepreneurial team.

Based on a strong team background and a deep understanding of Chinese business culture, COEE's cultural values center on long-termism, pursuing long-term commercial success, advocating integrity, sharing, and hard work. COEE hopes to extend this cultural value to upstream supply chains and downstream channel partners, bringing a fresh breeze to the somewhat restless e-cigarette industry.

At the launch event, Li Wang shared COEE's business logic through a comparison of principles and techniques: one is to adhere to the right path, starting from platform construction, using cultural values, talent teams, sharing mechanisms, and an integrated channel model to build a lasting enterprise. The other is to use flexibility and creativity in marketing, product, store operations, and user engagement to help COEE overcome challenges. #p#分页标题#e#

One principle and one technique, one steadfastness and one adaptability, reflect COEE's strategic determination and tactical efficiency.

Today, the e-cigarette market sees the post-95 Z generation becoming the mainstream, curious about everything new, enjoying exploration and experimentation, emphasizing individuality, self-pleasure, and valuing quality of life and taste.

COEE is a trendy brand tailored for young adult users, and the name COEE was chosen after extensive research involving thousands of participants, ultimately selecting from 268 names - COEE, with an orange-yellow primary color, symbolizes youthful vitality and a vibrant brand image, full of imagination, stylish simplicity, yet retaining individuality.

To align with the values of the Z generation, COEE also launched a six-dimensional plan at the event.

From the six dimensions of concept, slogan, symbol, responsibility, space, and endorsement, COEE analyzed its brand philosophy, fully showcasing the brand spirit of "confidence, optimism, self, excellence."

The Z generation, when purchasing products, essentially recognizes a lifestyle and cultural values brought by the brand. COEE aims to integrate brand culture with the Z generation, creating more engagement and providing them with a better lifestyle choice.