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RELX Xiyun Small Gold Stick Launches 4 New Flavors: Emerald Spring Tea, Original Gold Duke, Little G

On December 18, RELX introduced four new flavors for the Xiyun Small Gold Stick series. The products no longer carry the Mcwell ceramic coil branding “FEELM,” replacing it with RELX’s in-house “HEA” brand, a move seen by the market as an effort to reduce

On December 18, news emerged that RELX has launched four new flavors in the Xiyun Small Gold Stick series. The new products no longer feature the McWell ceramic atomization core "FEELM" branding, instead opting for their own brand "HEA." This move is seen as RELX's attempt to reduce reliance on OEMs.

It is reported that the Small Gold Stick was piloted in several cities last month and will be widely available in all specialty stores this month. Compared to other generations of RELX products, the new Xiyun Small Gold Stick no longer carries the "FEELM" branding, but rather "HEA."

The newly launched Small Gold Stick series utilizes a new plant-based extraction technology, selecting plant materials and using a special process for granulation. The vapor produced by the atomization pod passes through the Small Gold Stick's extraction rod, stabilizing the release of its components at around 50 degrees Celsius, achieving a richer taste.

Each atomization pod can be used for approximately 440 puffs and is compatible with various flavors. Its unique three-segment structure includes PET fiber filter cotton at both ends, which absorbs condensate and alleviates the issue of condensate leakage common in industry products.

Additional Evaluation Data:

1. Flavor Evaluation

1. Emerald Spring Tea: A perfect blend of tea flavor and original taste, fresh and ethereal, leaving one longing for more.

2. Original Gold Duke: A delightful mix of original aroma complemented by nutty and cocoa flavors, making it unforgettable.

3. Little Gold Coffee: Rich and robust coffee aroma, reminiscent of afternoon sunshine.

4. Minty Green: Refreshing and cool mint flavor that is intoxicating.

2. Product Specifications

1. Atomization Chamber: Net content 1.9ml, *nicotine content 5%;

2. Extraction Rod: Circumference 22.6mm, main components: plant extracts, flavoring.

3. Official Pricing

Atomization pod 35 yuan/each, Small Gold Stick 10 yuan/box (10 sticks per box).

4. Usage Recommendations

For RELX users who do not prefer fruity flavors, this offers more choices. Each atomization pod can be used for approximately 440 puffs, and it is recommended to enjoy each extraction rod for 20-30 puffs for the best flavor, as the taste will gradually diminish with increased usage.

5. Drawbacks

Both the Small Gold Stick and atomization pods are consumables and must be used together. This means that the cost of using the ceramic atomization core has increased from 33 yuan/each to 45 yuan/each, significantly reducing the cost-effectiveness.

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HNB Editorial Team

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