Myst Lab Launches Hero Mini and Nicotine Y Technology

"Heroes are born young"

The HERO series is the latest flagship product from RELX. The newly launched "Little Hero" HERO MINI version retains the excellent core hardware of the HERO series, creating an entry-level pod product that offers the same user experience as the HERO flagship series. Not only are the pods compatible with HERO, but it also uses the same Nicotine X+ custom POWER ceramic core, delivering an extraordinary experience.

At the same time, the "Little Hero" also adopts the highly praised body material of the HERO series, making it the only entry-level pod product made from 6-series aerospace aluminum. The 6-series material mainly contains magnesium and silicon, suitable for applications requiring high resistance to corrosion and oxidation.

RELX has spared no expense to create a top-notch feel and quality, allowing users to enjoy the same draw experience as the HERO flagship at an extremely low cost. The "Little Hero" HERO MINI series itself has a high-quality feel, suitable for various scenarios. To meet users' personalized needs, RELX has equipped the "Little Hero" HERO MINI series with several official custom stickers themed around "Passionate Heroes," allowing users to create their own unique "Little Hero."

According to RELX, as an entry-level pod product, the official price of the "Little Hero" HERO mini series is set at 49 yuan, and it will be offered for free to RELX users during the promotional period. A total of 10 million units are expected to be given away, with the first batch of 3,141,592 units already prepared to meet users during the event.

The slogan for the "Little Hero" series is "Heroes are born young," and it can be seen as a "youth version" of RELX's flagship product aimed at the entry-level market. The "Little Hero" series not only shares the same materials as the flagship HERO series but also features interchangeable pods.

As various brands launch products targeting the entry-level market, RELX's purpose in introducing the "Little Hero" series is very clear: to enter the competition through new products.

New Nicotine Technology is Here

Nicotine salt technology has completely transformed vaping products, leading to a qualitative leap in product experience. As one of the inventors of the revolutionary global e-cigarette technology "nicotine salt," Dr. Xing Chenyue brought the e-liquid development technology back to China from the United States and iterated and upgraded it domestically.

In April 2020, RELX launched a new technology specifically for vaping products as the next generation of nicotine salt—Nicotine X, marking a breakthrough in China's proprietary nicotine technology.

Nicotine X first reduced the nicotine content of a single pod to 1.7%, yet it can rival the taste of a 3% nicotine content.

1.7% translates to a mass ratio of about 20mg/ml, and over a year ago, RELX's R&D technology was already preparing for relevant standards.

At the press conference, RELX's chief scientist and nicotine salt inventor Dr. Xing Chenyue announced a new non-nicotine salt formula—Nicotine Y.

Nicotine Y breaks the previous model of acid-base neutralization in nicotine technology, removing organic acids from the e-liquid for the first time and using other key components from natural tobacco. This optimizes nicotine transmission efficiency while bringing the taste closer to natural tobacco, eliminating the need for flavoring, allowing for a taste similar to cigars.

Currently, the non-nicotine salt formula—Nicotine Y has entered the second stage of formula debugging from the laboratory stage.

Although it is not yet possible to experience Nicotine Y, recalling the launch of Nicotine X, which provided a more satisfying inhalation experience with a lower nicotine content, it caused quite a stir in the industry.

According to RELX's published data, Nicotine Y is not built on the foundation of nicotine salt but is based on natural tobacco, selecting non-tobacco key components to further optimize transmission efficiency and create a natural tobacco flavor experience.

Only with "Inner Strength" Can One Be a "True Hero"

As the vaping industry gradually standardizes and matures, the traditional "OEM" model is becoming increasingly difficult to adapt to today's vaping ecosystem. This requires both brand owners and manufacturers to possess their own core technologies and strong R&D capabilities to continuously meet market and consumer demands. In other words, it requires "inner strength" with proprietary technology.

RELX's core competitiveness lies in its nicotine e-liquid technology. Before any breakthrough innovations in vaping technology, e-liquid has the most significant impact on the vaping product experience. The mainstream products in the market have nicotine content ranging from 3-5%, while RELX's products have nicotine content of only 1.7-2.55%, thanks to RELX's independently developed Nicotine X e-liquid technology, achieving better satisfaction and taste with lower nicotine content.

Under the nicotine content restriction regulatory policies already implemented in many countries and regions, RELX's technological advantages will become even more apparent.

With the support of proprietary technology, the flagship product HERO has received rave reviews since its launch, and leveraging HERO's excellent performance, RELX has accelerated its expansion in both domestic and international markets.

According to official news, RELX's number of domestic specialty stores has surpassed 1,000, expanding at a rate of over 100 new stores per month, with the number of authorized outlets reaching 20,000.

In the international market, in addition to existing markets like the UK, RELX has also accelerated its expansion and layout in Russia, North America, and Southeast Asia, achieving significant progress in multiple global markets.

Regarding its franchise policy, RELX adheres to the principle of "sufficient support, no tricks." RELX will provide comprehensive subsidies worth 50,000 to 120,000 yuan, including decoration subsidies, startup assistance, and other support content.

RELX states that it will not invest solely in store opening subsidies for the sake of volume; what RELX values is the new customer acquisition and repurchase activities during the training period after the franchise store opens, helping clients improve store performance.

Recently, RELX secured a multi-million dollar financing round, which will not only continue to be used for technology R&D and product innovation but also allocate a significant portion for building sales channels.

In the future, RELX will continue to aim for harm reduction and lower tar, developing more proprietary nicotine technologies in China, pursuing a true tobacco flavor while reducing nicotine content, providing smokers with new options for satisfaction rather than becoming a new source of addiction, and contributing to the healthy development and growth of the domestic e-cigarette industry.