vitavp PIMA Silent Pods: New 3-Pack Launch at 69 RMB

As we enter 2021, the competition in the electronic vaping industry has entered its second half. Leading brands are expanding their territories, and the rapid growth of offline stores is pushing the industry into a phase of survival of the fittest. This is a necessary development process for every industry, which will lead to significant changes in the market landscape and test the true strength of various brands.

In this context, vitavp, the leading brand in the electronic vaping industry, has introduced a subsidy policy for its franchisees and continues to innovate at a high frequency—its product PIMA Silent Pods have launched a new packaging of 69 RMB for three pods, further lowering the entry barrier for consumers.

The PIMA Silent Pods were first released in May this year—"from the inside out, silent core" is the product's biggest advantage. The release of this pod marks vitavp's entry into the dual-coil era. The PIMA Silent Pods use BVD heating technology (bottom vertical dual heating wire single heating element). The parallel distribution of the dual heating wires increases the heating contact area by 300% compared to the previous generation, with a 40% increase in power, resulting in quick bursts and rich, delicate vapor with a strong flavor restoration.

In terms of noise, compared to vitavp's previous products, the noise peak of the PIMA Silent Pods has dropped from 45dB to 35dB, with a 1000% reduction in perceived noise, eliminating the annoying crackling sound. The silent operation without oil explosion provides a quiet vaping experience.

To address condensation issues, the PIMA Silent Pods firmly lock in leakage from three aspects:
1. The newly designed horn-shaped airflow channel allows for quick condensation return;
2. The liquid silicone material with a shrinkage rate of less than 0.1% provides excellent anti-leakage performance;
3. A one-way air intake dam at the bottom effectively locks in condensation, remaining stable and leak-proof.

Silent operation without oil explosion, no condensation entry, and a comfortable flavor! The PIMA Silent Pods have received a warm response since their launch and have become a favorite among consumers.

Compared to the older vitavp pods, the PIMA Silent Pods have greatly enhanced burst power, producing more vapor and a more delicate flavor. They solve the annoying oil leakage and explosion issues, significantly improving the vaping experience. The new packaging of the PIMA Silent Pods is priced at 69 RMB for three pods, with the first batch of flavors including Full Cup Grape, Paris Lime, Pre-Qingming Longjing, Dirty Coffee, and Blueberry Burst.

vitavp PIMA Silent Pod Full Cup Grape:
Ripe grapes from late summer to early autumn:
Sweet and sour, bursting with juice
Accompanied by a sweet and refreshing aroma
A fresh and juicy taste follows.

vitavp PIMA Silent Pod Paris Lime:
Bursting with lime aroma in rich soda bubbles
Sour but not astringent, refreshing to the throat
A fresh flavor releases in the mouth
Infusing you with vibrant energy.

vitavp PIMA Silent Pod Pre-Qingming Longjing:
Restores the unique flavor of Longjing tea
Elegant and gentle tea aroma surrounds
A sip of good tea brings a fresh and natural feeling.

vitavp PIMA Silent Pod Dirty Coffee:
"Dirty Coffee" is here
Creamy and rich coffee aroma
From thick to sweet
This is a perfect cup of Dirty.

vitavp PIMA Silent Pod Blueberry Burst:
Refreshing blueberries paired with mint aroma
A fresh and fruity flavor
The delightful taste lingers in your mouth
Making worries dissipate into the clouds.

Recently, to capture more consumers, many brands are engaged in a fierce "price war"; you increase subsidies, and I launch lower-priced new products. However, many brands' adjustments in pricing policies are not sincere, such as launching low-priced pods with only one flavor or low-priced devices that support only partial functions. Yet vitavp has always centered on consumers, and this new packaging priced at 69 RMB for three pods will gradually cover the entire flavor range of PIMA pods, with products available in offline stores nationwide, significantly lowering the entry barrier for consumers into electronic cigarettes.

Any competitive strategy cannot be divorced from user experience. As a brand with a trendy attribute, vitavp has a fan base that includes many young people, and the friendly price of 69 RMB for three pods will provide substantial benefits to this demographic. Additionally, with regular promotions from vitavp, such as the ongoing ten-pod exchange event (collect 10 empty pods to exchange for a new pod at the store), consumers will continuously enjoy the benefits and quality new products from the vitavp brand.