RELX Lite Kit: 1 Device and 1 Pod
From the currently circulated images, this new product kit is paired with the cotton core "Soft Mist Pod" that RELX launched a while ago, priced at 60/3 pieces. From the leaked images, the battery capacity of the RELX Lite is 350mAh, which should meet consumer needs for a day's use. The smooth and soft taste is likely due to the cotton core, and the maze leak-proof design suggests it uses technology similar to its ceramic core. The RELX Lite's body features a warm touch with a diffuse matte finish.
It is reported that the first batch is only available in four cities in Henan and Jiangxi, with a high probability of Nanchang being one of them, where this new kit can be ordered.
In 2020, brands like Yooz, Weita, INS, and Flow Fulu successively launched entry-level replaceable pod devices to lower the initial usage cost for users, significantly increasing brand user numbers and pod repurchase rates. Now, RELX's launch of the RELX Lite is a response to other brands' low-price strategies, aiming to reach price-sensitive potential customers and increase subsequent pod sales.
