ammo Unveiled Two Products at IECIE 2021: Xuancai and the Shafen Travel Edition Kit

Source: WeChat Official Account E-Cigarettes

For the electronic atomizer industry, deepening product technology and entering lower-tier markets has become an inevitable trend. Amid this surging wave, the two entry-level new products from Huoqi have taken center stage, bringing new highlights to the electronic atomizer market!

The theme of this product launch event is "Colorful and Unique, Simple Yet Sophisticated." From the overall setup of the event, the scene combined colorful trends and fashionable elements, perfectly presenting the theme. In this event, "Colorful and Unique" refers to the affordable ammo-color series with 10 vibrant colors, while "Simple Yet Sophisticated" refers to the high-end, stylish Shafen Travel Edition series.

Li Dongbo, the sales director of Huoqi, stated at the launch event: Huoqi always adheres to the product philosophy that "good products are the first lifeline of a brand" and believes that the newly launched ammo-color series, as a truly "reliable," "easy to use," and "affordable" high-cost performance product, will bring a new atomization experience to adult consumers.

Overall, the ammo-color one stick one pod colorful set achieves an effective balance between being "good enough" and "easy to accept." For B-end users, it can quickly help store owners acquire seed users, ignite word-of-mouth to explode KOC in the community, and quickly penetrate lower-tier markets, ultimately achieving a win-win in reputation and sales.

In terms of product experience and quality, Huoqi has always pursued a unified high standard. The upgraded ammo-color version adopts anodizing and vacuum plating processes for the first time, utilizing polishing machines above 200 mesh to refine the body, resulting in a qualitative leap in texture and aesthetics, providing consumers with a more prominent cool and fashionable feel.

It is worth mentioning that the ammo-color colorful set has enhanced safety features, incorporating data accumulated from various situations encountered during daily use of similar products, adding functions such as "anti-backflow protection, low battery warning, and short circuit warning," ensuring a safe exploration journey for consumers.

The most surprising aspect is that the ammo-color colorful series pods adopt a blind box approach, combining the most popular "Bullish" series flavors in a random assortment, bringing excitement upon opening the package. The Bullish pod is a new release from Huoqi in April, designed with a golden bullhorn curve to simulate the real mouth-to-lung experience, providing an outstanding experience. Currently, there are a total of 15 new flavors available.

Another product unveiled at this launch event is equally stunning and appealing—the Huoqi Shafen Travel Edition set.

Shafen is another e-cigarette brand under Huoqi, primarily targeting high-end adult consumers who pursue quality of life. In July 2020, Huoqi announced the acquisition of the century-old Italian pipe brand Shafen's e-cigarette business. The Shafen Travel Edition is a new product following the classic and limited editions released by Shafen.

Founded in 1876, "Savinelli" is a century-old renowned pipe brand in Italy. Today, the Shafen brand infuses Italian "artisan spirit" into the e-cigarette field. Although it belongs to a different category than pipes, it is still closely related to the smoking experience and will continue to uphold its commitment to high-quality products and exquisite craftsmanship.

As a century-old brand, Shafen has spent three years conducting market research and design development, understanding that consumers need not only a cool concept but also a product that can provide stable and quality experiences, along with well-thought-out details. The newly launched Shafen Travel Edition product perfectly embodies the brand's tone of "high-end, light luxury, and exclusive enjoyment."

From the event, it was learned that, like the ammo-color series, the Shafen Travel Edition also features a large-capacity 420mAh battery, maximizing the prevention of low battery dilemmas, keeping it powered up at all times. Regarding this high-performance, aesthetically pleasing Shafen Travel Edition product, Huoqi's CMO Huang Heyu stated, "Let the experience be without pain points." The Shafen Travel Edition has made significant efforts in safety and practicality, incorporating data accumulated from various situations encountered during daily use, adding features such as breathing light design, long inhale protection, and constant power output to ensure a safe experience for consumers.
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In terms of product materials, both the ammo-color and Shafen Travel Edition series use high-grade aviation aluminum. This material not only has high strength and corrosion resistance but also provides good uniformity and effectively reduces touch heat, making it a popular choice in the industry. Additionally, the Shafen Travel Edition body is finely polished using the same process as mobile phone casings, featuring 6-series aviation aluminum for a good three-dimensional feel and a high-gloss appearance, enhancing the grip experience. Notably, this is also the industry's first product designed with global elements.

In the context of rising raw material costs across the industry, the prices of these two new products can be considered high cost-performance with low entry costs. Huoqi stated that they are committed to delivering on their promise: to make high-end electronic atomizer products affordable for more people, better meeting the diverse and varied experience needs of adult consumers.

Since the launch of Huoqi's super recruitment season at the beginning of the year, various market subsidies and policy support have been introduced, and this new product also brings promotional pricing, with the ammo-color colorful set retailing at 99 yuan, available for only 49 yuan in the first month, and the Shafen Travel Edition set retailing at 129 yuan, available for only 79 yuan in the first month.

In this era where "whoever captures the lower-tier market wins," it is a time to showcase product strength. A mature consumer base for electronic atomizers has formed and is expanding, and the ammo-color colorful version and Shafen Travel Edition are tailored for these consumers. It has been revealed that from May 18 to 20, Huoqi will distribute 50,000 sets of the ammo-color colorful set for free at the exhibition site. Undoubtedly, this new product will ignite a new round of user engagement for Huoqi.