How strong are the subsidies for opening a LAMI franchise store?

According to the brand's philosophy, LAMI's store development aims for stability rather than speed, depth rather than breadth. Opening many stores without a good survival rate is a waste of resources; once opened, they must survive and be profitable. Simply pursuing the number of stores is not LAMI's goal.

Regarding LAMI's franchise subsidies, the policy should always be minimal. If the subsidies are too generous, the people attracted may not be qualified operators but those seeking subsidies. LAMI needs operators who have their own customer base and are willing to take responsibility for their customers, ensuring they select good products. These are the partners LAMI hopes to collaborate with. Attracting collaborators with long-term operational capabilities based on a consensus on quality is LAMI's goal.

Therefore, compared to its peers, LAMI's store subsidies are indeed quite small, but the speed of opening stores has not decreased much. Franchisees know that the subsidies are not a bargain; they are calculating the overall value of the products, the repurchase rates, and the compounded profits from operations.

Some investors entering the e-cigarette industry today see that a certain brand offers substantial subsidies and choose that brand, only to switch to another brand with better subsidies the next day. However, customers do not care which brand offers the most subsidies; they only care about which brand has better products. They will not follow you just for subsidies. Franchisees who only focus on subsidy amounts may lose their existing customer base during such transitions.

The fundamental task for franchisees when choosing a brand is product selection, selecting good and stable products for their customer base. High subsidies and low entry barriers attract many inexperienced franchisees who lack customer bases and are instead looking to reduce their risks through brand subsidies, which may lead to a lose-lose situation.

Minimal subsidies do not affect mature franchisees with customer bases; they focus on whether the products they choose are worthy of their customers and whether they can ensure long-term repurchases, providing them with long-term profits, which is the main concern, far outweighing any official entry subsidies.

LAMI has updated and released its second-generation store system, incorporating national art concepts, making prop assembly more convenient and suitable for quickly assembling diverse scenarios to meet changing sales needs.

LAMI has a concept called "Civilized Smokers," which, in collaboration with Alibaba, has launched a new strict civilized activity across the Taiwan Strait, continuously introducing a series of concept-related peripheral products that align with LAMI's brand philosophy, meeting richer customer needs.