LAMI takes a low-key marketing approach and lets the products speak for themselves

Many industry insiders believe that LAMI's marketing since its establishment has been quite low-key, yet it has managed to maintain a high profile in the industry. This can be attributed to LAMI being somewhat "clumsy" and only able to let its products speak for themselves. The e-cigarette market changes too rapidly, and competitors' marketing strategies are too impressive to keep up with. Currently, with limited capabilities and marketing skills, the focus is on making quality products that ensure users have a comfortable throat hit and peace of mind.

The LAMI brand believes that its current marketing methods still need to learn from peers and major brands. Moreover, the e-cigarette industry is still very fragile and sensitive, so maintaining a conservative marketing approach is also a way to protect the industry—less noise and fewer troubles will allow everyone to do business longer. Only products can serve as the foundation of brand value, and efforts must be concentrated on this central goal.

Branding cannot simply be added to products; rather, marketing grows out of the product itself and requires user reputation to ferment and grow. Therefore, LAMI still needs time—much time—to remain humble, reflect on itself, and recognize that it is not yet time for LAMI to take the stage for a spectacular performance.