MR wins 'Emerging Vape Brand of the Year'
On November 13, the 2nd Blue Hole Electronic Atomization Summit officially opened at the Shenzhen Marriott Hotel Zhongzhou. The summit invited CEOs, founders, and senior executives from dozens of compliant brands and supply chain companies to share views
On November 13, the second Blue Hole Electronic Vaporization Summit officially opened at the Marriott Hotel in Shenzhen. 
This summit invited CEOs, founders, or executives from dozens of legitimate brands and supply chain companies to share industry insights, business development, future industry trends, and how to operate in compliance. Despite the industry's cooling due to intensified regulations, severe competition, and confusion over "head electronic cigarettes," the enthusiasm for the electronic cigarette industry has not waned, and the sentiment among practitioners is not as depressed as imagined. The Blue Hole Summit opened a new discussion on the industry with a new compliance journey.
At this summit, Wu Peng, Chief Product Officer of MR, Andy, co-founder and CEO of Yilogu, Gao Yang, COO of Beier, Maria, Marketing Director of Xike, and Tang Chaoying, CEO of Ru Wu Xiyue, participated as guests in a roundtable forum themed "Where Are Channels Headed?", discussing the future direction of channels, models, and whether national agents will become mainstream. Based on the current situation of electronic cigarettes at home and abroad and the industry's impact, the five guests engaged in a heated discussion on channel issues at the summit forum. Among them, Wu Peng, Chief Product Officer of the well-known domestic electronic vaporization brand MR, shared how new brands can quickly rise in the industry by leveraging channel innovation.
Wu Peng introduced that MR entered this industry in 2020, and we spent a long time researching this industry and making decisions at the end of last year. As a newcomer, MR always starts from the consumer's perspective, closely aligning with personalized, diversified, and convenient needs. In product design, we pursue trends and breakthrough innovations, creating products that best fit the popular trends of the new era, while also striving to make vaporization products a "trendy electronic IP."
(Wu Peng, Chief Product Officer of MR)
At this summit, according to the final list of the first Lscar electronic cigarette industry ranking selected by netizens, in the voting session, the Lscar electronic cigarette industry ranking received over 100,000 votes, with many store owners, factory workers, and company employees participating. It is worth mentioning that MR, as a new brand, was also fortunate to win the "Annual Emerging Electronic Cigarette Brand" award. Being able to receive this award among many brands shows a high level of industry recognition. MR was established only a year ago, and its rapid rise in the trillion-level market is ultimately due to the strength of its products.
In terms of research and innovation technology, the MR team has an international first-class technical research and production team, with a joint venture factory equipped with over 2,000 production personnel, comparable to food-grade dust-free electronic product production lines. It also has the Asia Pacific MR Vaporization Technology Research Laboratory, aimed at providing professionals with systematic research on the feasibility analysis of the diversified applications of electronic vaporization systems in daily life.
Every new flavor launched by MR goes through a year of research and development, over 100 sensory evaluations, and seven rounds of experience testing with 500 super members. Every puff is safe, and every puff offers an excellent taste experience. Just like the many novel flavors of coffee and milk tea today, MR has also introduced flavors such as blueberry burst, fruit tea encounter, orange soda, berry power attack, and grape witch. Just from the names, it is almost impossible to guess that these are vaporization products. These innovative attempts break through the traditional flavor limitations of products, enrich the selection space for consumers, and provide more momentum for the products to "break the circle."
#p#分页标题#e#
In terms of product packaging appearance, MR's "Knight Planet" body design also has a story. It invited designer Pan Yi, who has won the Pentawards International Design Award, for joint creation. The product design inspiration comes from the "Knight Spirit" of the Round Table Knights culture of medieval Europe, honoring the protection of the world's order, justice, and equality, using the knight's representative weapon—the "shield" and the knight spirit as the design inspiration. It is also worth mentioning that MR has divided its products into "standard" and "collection" versions, highlighting a unique identity symbol. The limited "collection" version has become a "popular king," often in high demand at stores.
In Wu Peng's view, national agents are a choice of channel, and national agents need both parties to better center around the product, with a top-down service system, to fully open the overall channel. Therefore, MR will not be limited to the electronic vaporization field alone, but will use electronic vaporization as a breakthrough to create a large number of trendy electronic consumption scenarios. Wu Peng revealed that in the future, MR will also take action on how to finely operate users and guide user traffic to stores, which is something every national agent, distributor, or reseller needs to think about. If it is just simply pushing goods to stores, it will not create a healthy cycle for the overall chain.
At the summit, Wu Peng discussed the topic of "industry predictions." He stated, the industry's future threshold will become increasingly high. In summary, the big will remain big, and the industry will further filter, leaving only the reasonable ones; the unreasonable will inevitably be eliminated. Whether in the industry or the country, there will be a selection process. Looking further ahead, it is increasingly moving towards normalization. Once there is a certain standardization in products, it is estimated that all brands will be required to comply, and products can be traced. Increasingly standardized standards will also be better for the entire industry. A standardized enterprise must aim to build a good brand and a large brand, which will naturally filter out through the funnel. Brands need to plan ahead for next year, aligning with national standards and preparing layouts in advance to respond to national standards and industry policies.
Today, this revolution in electronic vaporization devices is brewing. Against the backdrop of national regulation and public opinion supervision, electronic vaporization companies should be pragmatic and seek truth, honing their internal skills, continuously improving brand core competitiveness through technological innovation, keeping quality and safety in mind, and continuously innovating and developing products that consumers love to achieve better development.
As one of the electronic vaporization brands favored by the new generation of consumers, MR is driving young people's consumption perception through technological innovation and rapidly seizing the electronic vaporization consumer market, continuously stimulating market vitality. In the future, we look forward to more good news from MR.
This summit invited CEOs, founders, or executives from dozens of legitimate brands and supply chain companies to share industry insights, business development, future industry trends, and how to operate in compliance. Despite the industry's cooling due to intensified regulations, severe competition, and confusion over "head electronic cigarettes," the enthusiasm for the electronic cigarette industry has not waned, and the sentiment among practitioners is not as depressed as imagined. The Blue Hole Summit opened a new discussion on the industry with a new compliance journey.
At this summit, Wu Peng, Chief Product Officer of MR, Andy, co-founder and CEO of Yilogu, Gao Yang, COO of Beier, Maria, Marketing Director of Xike, and Tang Chaoying, CEO of Ru Wu Xiyue, participated as guests in a roundtable forum themed "Where Are Channels Headed?", discussing the future direction of channels, models, and whether national agents will become mainstream. Based on the current situation of electronic cigarettes at home and abroad and the industry's impact, the five guests engaged in a heated discussion on channel issues at the summit forum. Among them, Wu Peng, Chief Product Officer of the well-known domestic electronic vaporization brand MR, shared how new brands can quickly rise in the industry by leveraging channel innovation.
Wu Peng introduced that MR entered this industry in 2020, and we spent a long time researching this industry and making decisions at the end of last year. As a newcomer, MR always starts from the consumer's perspective, closely aligning with personalized, diversified, and convenient needs. In product design, we pursue trends and breakthrough innovations, creating products that best fit the popular trends of the new era, while also striving to make vaporization products a "trendy electronic IP."
(Wu Peng, Chief Product Officer of MR)
At this summit, according to the final list of the first Lscar electronic cigarette industry ranking selected by netizens, in the voting session, the Lscar electronic cigarette industry ranking received over 100,000 votes, with many store owners, factory workers, and company employees participating. It is worth mentioning that MR, as a new brand, was also fortunate to win the "Annual Emerging Electronic Cigarette Brand" award. Being able to receive this award among many brands shows a high level of industry recognition. MR was established only a year ago, and its rapid rise in the trillion-level market is ultimately due to the strength of its products.
In terms of research and innovation technology, the MR team has an international first-class technical research and production team, with a joint venture factory equipped with over 2,000 production personnel, comparable to food-grade dust-free electronic product production lines. It also has the Asia Pacific MR Vaporization Technology Research Laboratory, aimed at providing professionals with systematic research on the feasibility analysis of the diversified applications of electronic vaporization systems in daily life.
Every new flavor launched by MR goes through a year of research and development, over 100 sensory evaluations, and seven rounds of experience testing with 500 super members. Every puff is safe, and every puff offers an excellent taste experience. Just like the many novel flavors of coffee and milk tea today, MR has also introduced flavors such as blueberry burst, fruit tea encounter, orange soda, berry power attack, and grape witch. Just from the names, it is almost impossible to guess that these are vaporization products. These innovative attempts break through the traditional flavor limitations of products, enrich the selection space for consumers, and provide more momentum for the products to "break the circle."
#p#分页标题#e#
In terms of product packaging appearance, MR's "Knight Planet" body design also has a story. It invited designer Pan Yi, who has won the Pentawards International Design Award, for joint creation. The product design inspiration comes from the "Knight Spirit" of the Round Table Knights culture of medieval Europe, honoring the protection of the world's order, justice, and equality, using the knight's representative weapon—the "shield" and the knight spirit as the design inspiration. It is also worth mentioning that MR has divided its products into "standard" and "collection" versions, highlighting a unique identity symbol. The limited "collection" version has become a "popular king," often in high demand at stores.
In Wu Peng's view, national agents are a choice of channel, and national agents need both parties to better center around the product, with a top-down service system, to fully open the overall channel. Therefore, MR will not be limited to the electronic vaporization field alone, but will use electronic vaporization as a breakthrough to create a large number of trendy electronic consumption scenarios. Wu Peng revealed that in the future, MR will also take action on how to finely operate users and guide user traffic to stores, which is something every national agent, distributor, or reseller needs to think about. If it is just simply pushing goods to stores, it will not create a healthy cycle for the overall chain.
At the summit, Wu Peng discussed the topic of "industry predictions." He stated, the industry's future threshold will become increasingly high. In summary, the big will remain big, and the industry will further filter, leaving only the reasonable ones; the unreasonable will inevitably be eliminated. Whether in the industry or the country, there will be a selection process. Looking further ahead, it is increasingly moving towards normalization. Once there is a certain standardization in products, it is estimated that all brands will be required to comply, and products can be traced. Increasingly standardized standards will also be better for the entire industry. A standardized enterprise must aim to build a good brand and a large brand, which will naturally filter out through the funnel. Brands need to plan ahead for next year, aligning with national standards and preparing layouts in advance to respond to national standards and industry policies.
Today, this revolution in electronic vaporization devices is brewing. Against the backdrop of national regulation and public opinion supervision, electronic vaporization companies should be pragmatic and seek truth, honing their internal skills, continuously improving brand core competitiveness through technological innovation, keeping quality and safety in mind, and continuously innovating and developing products that consumers love to achieve better development.
As one of the electronic vaporization brands favored by the new generation of consumers, MR is driving young people's consumption perception through technological innovation and rapidly seizing the electronic vaporization consumer market, continuously stimulating market vitality. In the future, we look forward to more good news from MR.
