SUSHI Launches Refillable Pod Kit: 169 Yuan for a Device + Pod, 69 Yuan for 3 Pods

SUSHI速醒 focuses on "bronze prices, king flavors," with a device and pod priced at 169 yuan, and pods at 69 yuan for 3. This pricing does not offer a significant advantage. After all, the JVE non-ceramic core pods are 59 yuan for 3, and the recent industry rumors suggest that the RELX first-generation pods are priced at 65 yuan for 3.

Since the price advantage is not substantial, flavor must be its killer feature. Fans of FLOW福禄 believe that the flavor of FLOW福禄 pods is unbeatable. Of course, fans of BINK冰壳 and MOTI魔笛 feel similarly. Flavor is inherently subjective, and everyone has different tastes.

The SUSHI速醒 pod kit features an anodized finish, a relatively mature process that is commonly used in electronic cigarette devices, giving it a good texture. It has a built-in 450mAh battery, ensuring decent battery life, which is above average in the industry; it uses a Type-C interface for convenience and faster charging. After 15 consecutive puffs, a flashing light will remind you, providing a relatively friendly user experience.

SUSHI速醒 pod kit currently comes in 3 colors: black, blue, and pink. The black kit includes a green grape-flavored pod, the blue kit includes a blueberry-flavored pod, and the pink kit includes a peach oolong tea-flavored pod.

SUSHI速醒 pod kit currently offers 8 flavors of pods: classic rich flavor and mint with a nicotine content of 5%; super cool mint and peach oolong tea with a nicotine content of 3%; apple, coffee, grape, and blueberry with a nicotine content of 2%. Each pod has a capacity of 2.0ml, which is also above average in the industry. The pods feature a maze-like anti-leak design, which significantly reduces the occurrence of leaks. Over the past two to three years, small devices have made great progress in leak prevention.

Additionally, SUSHI速醒 can be introduced to various collection stores, trendy shops, 3C stores, and even other brand specialty stores. This can help the SUSHI速醒 brand reach more users. However, whether SUSHI速醒 can help FLOW福禄 penetrate the budget market remains to be seen.