Lami Flavor Release Calendar for the First Half of the Year, Improving Taste and Helping Capture the
Lami is currently an outstanding brand in the market with strong competitiveness in both solid and liquid e-cigarette categories. The Five Leaves Group is rapidly advancing its more than 20 years of patent reserves, technical reserves, and industrial chain advantages through the Lami brand platform, becoming an undeniable force in the e-cigarette market. <\/span><\/p>
Lami has achieved a full industry chain layout in research and development, production, branding, and sales, and has gained core capabilities of integrated production and sales in the group's new tobacco layout, no longer relying on OEM production, firmly controlling the research and development of e-liquids and hardware assembly, greatly ensuring the uniqueness of Lami products. <\/span>
Lami always adheres to the principle of "only making good e-liquids," with the product mission of "true herbal, smooth throat." By June 15, it has launched 13 new flavors of pods in two categories: vaping devices and low-temperature herbal, including: strawberry, blackcurrant, iced lemon tea, ginger syrup, rock candy pear, taro ice cream, blueberry fresh extract, Ryukakusan, stylish whiskey, ZERO+ light original flavor 313, ZERO+ light menthol 333, ERO+ orange 513, and ZERO+ blueberry 533, quickly capturing market share with flavors that retain customer loyalty. <\/span>
Currently, Lami has launched 36 rich flavors in the liquid e-cigarette sector, forming three flavor series: "true fruit fresh extract," "memorable good taste," and "herbal original power," with a pricing system of 98 yuan, 128 yuan, and 158 yuan to meet the needs of different customer groups, providing a comprehensive product coverage capability for retail terminals. <\/span>
In 2021, Lami also increased its layout of heated non-combustion products at the retail end, vigorously promoting new flavors of heated non-combustion products. Joining Lami specialty stores can also obtain authorization for both the "LAMI" and "ZERO+" brands, forming a dual-category layout in specialty stores, aiming to maximize conversion sales targeting different depths of smoking groups. <\/span>
On January 9, strawberry ice thin 1.5ml - entry pack, blackcurrant 2.3ml - standard pack, iced lemon tea 2.3ml - standard pack launched. <\/span>
At the beginning of the year, we launched three refreshing flavors: strawberry ice thin, blackcurrant, and iced lemon tea, which sold quickly due to their pure and refreshing taste. <\/span>
On March 10, ginger syrup 2.3ml - upgraded pack launched. <\/span>
Ginger has a strong flavor, encompassing all aspects of life, and upon opening the package, you can smell the ginger with a hint of sweetness. The taste has a spicy flavor, with a delicate and smooth texture, unique and elegant, powerful yet youthful, making it a distinctive choice. <\/span>
Rock candy pear 2.3ml - standard pack, two flavors launched. <\/span>
Many people have various flavor memories associated with pears. Rock candy pear is delicious and soothing for the lungs, traditionally believed to warm the stomach and moisten the lungs. This rock candy pear mimics the ancient method of boiling, sweet but not greasy, with a smooth throat hit, consistent with Lami's style. <\/span>
Regarding flavor, this rock candy pear is relatively mild, similar to the chilled rock candy pear on the market, not overly intense but offers a feeling of multiple draws without being overwhelming. <\/span>
On April 19, taro ice cream 2.3ml - standard pack launched. <\/span>
This flavor was very popular in childhood and is a memory for many, as it is taro-flavored, very sweet, and has a very natural taro taste. <\/span>
On May 14, blueberry fresh extract 2.3ml - entry pack launched. <\/span>
Highland blueberries grow in special regions above 3000 meters, with high altitude, no pollution, and Yunnan's warm climate year-round, with distinct dry and wet seasons, making it an excellent place for blueberries to grow for 180 days from flowering to fruiting. Lami's blueberry fresh extract is made from carefully selected berries, going through seven extraction processes to allow customers to taste the original ecological flavor. <\/span>
On May 20, ZERO? light menthol 333 / ZERO? light original flavor 313 #p#分页标题#e# <\/span>
On May 29, ZERO? blueberry 533 / ZERO? orange 513. <\/span>
ZERO+, as Lami's solid e-cigarette product line, has maintained a major position in the domestic low-temperature herbal HNB market since its launch, receiving widespread acclaim. At the end of 2020, it opened the market with original tobacco and strong menthol flavors, and this year closely launched four new flavors: light menthol, light original, blueberry, and orange, greatly satisfying ZERO+ loyal users. Lami has completed a leading global capacity reserve for solid e-cigarette atomization sticks through joint innovation with its brother company, Xinhua Manufacturing, leading the industry in material and equipment development, providing stable quality products for the market. <\/span>
On June 7, Ryukakusan 2.3ml - upgraded pack launched. <\/span>
Ryukakusan is a well-known household medicine brand in Japan with over 200 years of history, mainly known for its throat-soothing effects. Lami is on the path of herbal original power. A mint avenue, five upgrades. From the foundational original mint to the exclusively developed herbal original flavor, and then to Ryukakusan. Lami has always adhered to its foundational research capabilities, maintaining its innovative lead, and firmly sticking to the strategy of prioritizing flavor, which is Lami's relentless effort. <\/span>
On June 8, stylish whiskey 2.3ml - upgraded pack launched. <\/span>
This is a long-awaited flavor and the first flavor in the liquor series, receiving much feedback during the internal testing phase. Some love it deeply, while others find it hard to handle. Those who love it find it gives a buzz without intoxication, while those who can't handle their liquor should be cautious. Stylish whiskey promises a unique experience for customers. <\/span>
It can be seen that Lami's flavor creation emphasizes differentiation, high barriers, uniqueness, and non-replicability, which are becoming key terms in Lami's flavor recognition. Lami's users are drawn to this flavor differentiation advantage, leading to higher repurchase rates at sales terminals, allowing Lami to see a more ideal business model, truly forming competitiveness in e-cigarettes from the flavor perspective, and further building brand strength through continuous efforts based on product strength, just like Coca-Cola's flavor cannot be replicated, allowing its brand to stand for a century. Lami consistently shows clear trade-offs in product development, focusing all efforts on supply chain construction and dedicating energy to flavor quality, with all development based on products, which is the hallmark of a responsible brand. <\/span>
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