YOOZ E-cigarette Has Developed Rapidly Recently, Advancing with Great Momentum

I believe that anyone in the e-cigarette industry has seen significant developments recently. The growth of YOOZ has been rapid in the third and fourth quarters of 2020, gradually pulling ahead of other brands like RELX. Personally, I believe that YOOZ's shipment volume has already stabilized in the second position. Although there are no official statistics, market feedback suggests this is the case.

The development of YOOZ can be summarized in a few points:

First, the launch of the YOOZ 9.9 vape stick opened up a gap in the market for replaceable pod systems at the lowest price, quickly attracting consumers and providing a great opportunity for both consumers and micro-businesses. Rapid shipments have increased brand awareness.

Second, YOOZ e-cigarettes do not have strict regulatory systems; they can be sold by micro-businesses, shipped via express delivery, and can be traded across regions, providing a great business opportunity for e-cigarette practitioners. Due to RELX's extremely strict and cumbersome management system, many RELX practitioners have turned to YOOZ e-cigarettes, and I am one of them.

Third, the power of micro-businesses: After e-commerce platforms banned sales, the e-cigarette market became dominated by micro-businesses, whose influence is unimaginable to many practitioners. I personally believe that more than half of the e-cigarette market is supported by micro-businesses, and they are difficult to regulate, providing opportunities for many people with spare time.

Fourth, the professionalism of the YOOZ team: The influencer known as “Uncle Tongdao” originally gained fame online and has significant resources in internet promotion, understanding the fastest operational methods on the internet.

Finally, the quality of the YOOZ 9.9 vape stick is actually quite average, and the YOOZ official is also spending money on promotion, which cannot last long. From what I understand, obtaining the 9.9 vape stick has become very difficult. After all, the expected promotional effects have been achieved, and it’s time to pull back. Ultimately, the real profit comes from the YOOZ second-generation sticks and pods.