The Person Selling You IQOS Tobacco Sticks Was Detained - LAMI ZERO+ Is Here to Help

 Among some young consumer groups, e-cigarettes have become a new favorite for many smokers. They are seen as a substitute for traditional cigarettes, and some even consider them as "smoking cessation tools."

But!!!!

Did you know?

The new type of cigarettes in IQOS e-cigarettes is

prohibited from sale in China!

The new type of cigarettes in IQOS e-cigarettes is

prohibited from sale in China!

The new type of cigarettes in IQOS e-cigarettes is

prohibited from sale in China!

Do you remember back in 2015 when over a billion Chinese people traveled to Japan, carrying bags of a popular product? This product is the new type of tobacco product developed by Philip Morris in Japan, known as IQOS, or HNB (Heated Not Burned) tobacco. Why was it so popular among the Chinese?

Besides its attractive design, it also does not affect others when used in public.

This brings us to its principle.

By using a new heating-not-burning technology, it addresses the tar damage caused by high-temperature combustion of tobacco, preserving the authentic smoking experience while delivering nicotine, thus achieving a better experience with less health harm from tobacco.

However, this product falls under the regulation of the Tobacco Monopoly Law in China, and bringing it in personally is actually illegal. If done in large quantities, it can be classified as smuggling. Since 2015, local police have repeatedly cracked down on illegal operations involving IQOS-type tobacco sticks, prosecuting offenders for illegal business activities.

IQOS has awakened the public's health consciousness, and the use of new tobacco products has become a habit. The strong supply-demand contradiction has become a reality.

  In this situation of supply-demand imbalance, a brand has gradually come to the attention of the public, called ZERO+. It was developed by the Guangdong Wuyesheng Group in 2015, coinciding with the launch of IQOS, and after six years of research on heated not burned technology, it is now on the market.

The Wuyesheng Group was established in Guangdong in 1999, starting with low-harm cigarettes and herbal transformations. In the research process, they found ways to circumvent the limitations of tobacco applications and used Chinese herbal technology for alternatives. ZERO+ is the product of this research, using plant-based materials to replace tobacco raw materials, achieving tobacco-free products that can still deliver nicotine, providing an experience comparable to IQOS, and better suited to the taste of the Chinese population.

As a leading brand in legal heated not burned products, what advantages and characteristics does ZERO+ have?

First, its historical advantage in research and development, from traditional tobacco accumulation since 1999 to the start of heated not burned research in 2015, maintaining a leading technological edge.

Second, its brand advantage. LAMI is a new e-cigarette brand under the Wuyesheng Group, with over 3,000 brand specialty stores nationwide, which IQOS lacks in terms of offline terminal network strength.

Third, the category advantage. ZERO+ belongs to non-tobacco products and can be sold in any business format.

The LAMI ZERO+ heated not burned category can supplement existing e-cigarettes, becoming a profitable secret for increasing revenue.

Fourth, the price advantage. A current market survey shows that since IQOS tobacco sticks are prohibited from sale in China, the devices can be legally purchased. Currently, the market price for IQOS devices ranges from 500 to 1600 yuan each, and tobacco sticks range from 500 to 700 yuan per pack. In contrast, ZERO+ devices are priced at 238 yuan each, and tobacco sticks are priced between 238 and 258 yuan per pack, offering exceptional cost performance.

Every industry follows the rule of technological research and development, technological upgrades, and creating new demands. LAMI ZERO+ is a product born of its time, the closest heated not burned product to the Chinese people.

Finally, LAMI reminds all smokers to choose products carefully. The technical barriers for heated not burned products are high, requiring expertise in equipment, materials, and processes, and compliance with domestic tobacco patent laws. Without sufficient manufacturing experience, it is difficult for newcomers in the e-cigarette industry to achieve this. 2018 was the year of RELX, and 2021 will be the year of heated not burned products, ZERO+.