VTV Picasso Co-Branded Vaping Device: 'Across Time, Art Reimagined'

As electronic vapor products gradually become an indispensable element in users' lives, they have transformed from merely low-risk nicotine delivery products into daily necessities with multiple attributes, indicating that users have increasingly deeper needs for electronic vapor products beyond just "satisfying cravings." Especially in an era of individuality, it is not only about being "trendy" but also about having "taste."<\/p>

In the electronic vapor industry, "trendiness" has always been an important attribute. Many brands not only incorporate elements of "trendy play" and "national trend" but also begin to trace the roots of "trendiness"—art.<\/p>

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VTV Across Time, Art Reimagined Launch Event<\/h2>

On November 22, 2021, the electronic vapor brand VTV held a new product launch event in Shenzhen themed "Across Time, Art Reimagined." VTV elevated electronic vapor from "trendy" to a new level of art through collaboration with Picasso, enhancing its style.<\/p>

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VTV & Picasso Co-Branded Products<\/h2>

At the launch event, VTV released three co-branded products with Picasso: VTV-AI, VTV-θ, and VTV-ROCKET, all designed based on current consumer market demands, incorporating more artistic concepts into product design to enhance individuality and expand the aesthetic territory of electronic cigarettes, aiming to reshape consumer perception and break the boundaries of electronic cigarette aesthetics, creating a unique tone that is both understated and boldly expressive.<\/p>

Through in-depth market research and big data analysis, VTV fully understands users' more personalized interpretations of artistic trendy play. Therefore, in product development and brand tone, it always follows consumer preferences, creating more options for consumers with more three-dimensional abstraction and richer colors.<\/p>

This launch event also conveyed VTV's commitment to pursuing the same spiritual culture as consumers: being innovative, daring to pursue freedom, daring to challenge, and daring to create, echoing Picasso's words: "Do not impose rules, do not have prejudices, want nothing, yet want to create everything." This spiritual value aligns with the spiritual pursuits and values of the new consumer era and new consumer groups.<\/p>

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VTV Prize to Reward Customers<\/h2>

VTV is a brand that highly values user experience. Therefore, at the VTV Picasso co-branded product launch event, to thank users for their long-term trust and support, VTV announced that each co-branded product would come with an exclusive lottery card. In addition to the products and peripherals, the grand prize is a limited edition watch co-branded by Picasso and Rolex worth 400,000 yuan, and the second prize is a Picasso authorized print valued at 60,000 yuan.<\/p>

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VTV Across Time, Art Reimagined Launch Event<\/h2>

The new products launched by VTV this time brought industry-leading innovations in five aspects: art, craftsmanship, design, intelligence, and playability.
At the new product launch event, VTV also elaborated on how the VTV & Picasso co-branded products perfectly integrate artistic works into the device and how electronic vapor products can combine with artistic innovation.<\/p>

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VTV Across Time, Art Reimagined Launch Event<\/h2>

In terms of craftsmanship: The VTV & Picasso co-branded products adopt three-dimensional surface printing to achieve a high level of artwork restoration, breaking through the industrial barriers of the electronic vapor industry in craftsmanship. After surface curing process upgrades, the texture is stable, and the visual effect adopts an immersive color system, with upgrades in flatness and glossiness, resulting in new breakthroughs in touch and quality.<\/p>

In terms of intelligence: The new products use upgraded smart chips, establishing six protection mechanisms: output short circuit, no-load protection, overtime protection, high resistance protection, low battery protection, and atomizer removal protection, making the vapor device safer, more reliable, and smarter for users.<\/p>

In terms of playability: The precisely modulated vibrating unit triggers synchronous vibrations during inhalation, allowing users to freely choose to start and stop the vibrations according to their needs. A more precise atomization trigger creates a close integration at the moment the atomization pod is activated, offering diverse flavors and packaging designs that are trendy, cute, and interesting, providing more visual impact and social emotional transmission attributes.<\/p>

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VTV also announced its future key development directions and plans at the launch event.<\/h2>

VTV has reached a strategic cooperation with Zhongtong Express.<\/p>

To better build brand culture and promote the trend of vapor products, VTV is actively creating physical stores that promote trendy cultural products, currently covering most cities in the country, planning to strengthen support for city partners, and vigorously cooperate with major strong enterprises to quickly layout stores.<\/p>

VTV has signed a strategic cooperation agreement with the Picasso brand.<\/p>

Data shows that there are nearly 400 million smokers, with e-cigarettes only penetrating about 1%. While many believe the market is sluggish, VTV remains prepared, confident in the market, confident in the product, confident in partners, and confident in the company's execution in rapidly laying out production, craftsmanship, marketing networks, and cross-industry partners.<\/p>

When all resources of the VTV brand converge, it will definitely resonate with consumers, and the brand will convey a more positive force and work together with users to give back to society.<\/p>

The VTV brand has always been low-key and steadily accumulating. In 2018, the team established the VTV brand with the idea of bringing better products to the public, and it also revolutionarily became the general agent for 12 American vapor product brands in the Greater China region. Through continuous pursuit of innovation, excellence in marketing, and gaining widespread acclaim from domestic consumers.<\/p>

After 2019, the VTV brand established its own 100,000-level dust-free production factory to begin independent research and development of new products, becoming one of the first companies in the industry to tackle e-liquid leakage. Now, it has classic series, electroplated series, gradient series, fluorescent series, co-branded series, and other vapor products, attracting attention with leading product structure design and excellent quality.<\/p>

Looking to the future, VTV integrates with consumers with an open and innovative attitude, actively responding to national regulations and quality requirements, optimizing management processes and market mechanisms, focusing on the development of regional agency systems, and the layout of specialty store service systems to protect the interests of all levels.<\/p>

In 2020, even during the pandemic, VTV continued to break sales records, continuously bringing cutting-edge trendy products, actively listening to consumer feedback, and engaging in research and development. The entire VTV brand team continuously accumulates and settles in the industry, adapting to market changes through its own strength, and the future looks promising in domestic market development forecasts!<\/p>