LAMI Bluehole Chongqing Vaping Expo: Zero-Minimum Pickup, Up to 120% Subsidy
On June 11, the electronic cigarette expo in Chongqing, hosted by Bluehole, was held as scheduled at the International Convention and Exhibition Center in Nanan District, Chongqing. The brands participating in this exhibition are all strong players. As the general agent for LAMI in Chongqing, we were well-prepared for this exhibition.
For electronic cigarette consumers, LAMI prepared most of the flavor cartridges for attendees to try. Among them, the LAMI Zero+ heated tobacco series blueberry 533, orange 513 cartridges, and the new flavors of LAMI's vaporizing Longguoshan were also present at this exhibition. These two flavors have not yet been widely released in Chongqing's specialty stores, so many attendees prioritized trying the new flavors at the LAMI booth.
According to incomplete statistics, nearly 300 people visited the LAMI booth during this exhibition, with the new flavors, rock candy pear, spring tea, blackcurrant, passion fruit, taro ice cream, orange soda, osmanthus cola, and bitter herb royal jelly being the most popular among attendees.
In terms of franchise agency, LAMI launched a zero-threshold franchise policy, attracting a lot of attention with 0 franchise fees + 0 pickup thresholds. Additionally, those who sign a cooperation agreement with LAMI Chongqing at the exhibition can enjoy a rental subsidy of up to 120% with a deposit of 5000 RMB, with the subsidy duration lasting up to 6 months; all materials needed for displaying franchise stores will be fully subsidized; signing a cooperation agreement also comes with a LAMI retail box worth 3888 RMB as a gift.
"Of course, while franchise incentives are important, the quality and flavor of the products themselves after the store opens are crucial for retaining customers, ensuring user flavor recognition and dependence, and encouraging repeat purchases. This is the lifeline for LAMI stores to survive and profit," said Cao Liang, the general agent for LAMI in Chongqing.
Cao Liang stated, "Although this exhibition lasted only 8 hours, in this short time, LAMI gained recognition from many consumers and also attracted over ten potential partners. Overall, it was quite good." He also mentioned that LAMI's market share in Chongqing is gradually increasing, and the revenue of various specialty and franchise stores has shown a significant year-on-year growth. Although the overall environment is not great, everyone working together will eventually lead to improvement.
