LAMI [Zero Lingjia] Herbal Heated Tobacco Gains Momentum, and Flavor Update Speed May Decide the Out

Yesterday, a rumor that first appeared in Snowball set off a small wave in the industry. The rumors seem to be conclusive, and flavor restrictions and nicotine concentrations are involved; subsequently, many supply chains and brands confirmed that they were invited to participate in relevant meetings. For a while, there were voices that "the industry is about to become clear", and even the concept of e-cigarettes in the secondary market also saw a wave of skyrocketing in the afternoon.

Putting aside all kinds of unconfirmed details, news or rumors are surprisingly consistent in involving one category-non-tobacco heating but not burning. Whether it is rumored to define it as a "solid-state e-cigarette" or the participation of relevant companies in meetings, it actually points to one thing in a sense-this once relatively niche category is gradually gaining more spotlight.

What role does this category play in the channel?

Transform old smokers

Cooperate with the bomb changer

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First of all, to be clear, the role of e-cigarettes is still a tool for reducing harm for cigarettes. If we measure it from this perspective, then conversion rate must be the most important measurement indicator. Judging from market feedback in the past two years, atomized products do face considerable resistance in transforming old smokers. The core lies in the large gap between their experience and traditional tobacco.

Another background worthy of attention is that under the market education that has invested a lot of real money in the past two years, electronic atomization has now entered a short period of stock competition-a large number of young smokers who recognize its harm-reducing effect have already purchased it, and young smokers who are skeptical about its effect have found it difficult to transform before relevant standards are implemented.

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In other words, in the current market context, heated herbal products have the opportunity to become a starting point for exploring incremental growth.

At this point, a shop owner who has already connected Lingjia products to his store mentioned in a previous conversation with industry media thatLingjia can enrich customer demand and improve performance without affecting sales of atomized products. Overall, it just makes up for the performance of atomized products lost after the industry went into a downturn in the past few months.

In other words, under the dual effects of the industry downturn and stock competition, heated herbal products are gradually moving from a multiple choice question to a must-answer question for many unrestricted brands such as collection stores.

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Competition accelerates

Taste may be the winner

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After talking about the current role of heated herbal products in the market, we return to the product itself. Compared with the blooming flowers in the atomization market, the quantity of heated herbal medicine, whether in terms of brand or taste, is far inferior to the former. This is largely due to the fact that due to various patents, technologies, raw materials and other barriers, it is more difficult to innovate heated herbal medicine and more difficult to make differentiation.

In other words, whoever can make more differences in taste will likely catch up with this wave of heated herbal medicine.

Recently, we have noticed that brands that simultaneously deploy electronic atomization and heated herbal medicine have become key players in this wave of taste competition. For example, earlier today, Laimi once again announced two new flavors of Lingjia-honeydew melon and Longjiao San.# p#pagination title #e#

It is not difficult to find out after a careful plate that the two flavors are not only not common flavors in heated herbal medicine, but also Longjiao San is the signature flavor that Laimi has previously accumulated reputation in atomized products. In other words, Laimi is accelerating the sharing of atomization and heating herbal medicine technology.

And what does this mean? We might as well make a wave of predictions. If this set of "transplanted" technology matures further, more flavors will be available one after another after Zero Premium. This is undoubtedly an advantage for channels that previously operated mainly in atomization.

Back at the beginning of this article, heated herbs, a once relatively niche category, are gradually gaining more spotlight. Any small trend born in the current industry is likely to influence the future direction of the industry. Consumer products will also continue to focus on heated herbal products.