MOTI GO at RMB 8.8: The Budget Gatekeeper of the Vaping World

The MOTI Go device (vaping pen) is priced at only RMB 8.8, clearly targeting the Yooz Mini released last year at RMB 9.9, lowering the entry barrier for consumers and focusing on the lower-tier market. Let's take a look at the comparison between MOTI Go and Yooz Mini.

The founder of Yooz, Cai Yuedong, aimed to make the vaping pen like a lighter, while the ultimate experience for e-cigarette users is the e-liquid. Some users treat the vaping pen merely as a lighter to vaporize the tobacco sticks, so it should be made affordable. After the launch of Yooz Mini, the number of Yooz users and the repurchase rate of tobacco sticks saw a significant increase.

Now, MOTI has also launched the MOTI Go, a device priced at only RMB 8.8, which clearly has superior parameters and materials compared to the Yooz Mini.

The MOTI Go features a large 400mAh battery, paired with Type-C fast charging, which alleviates battery anxiety to some extent. The MOTI Go not only boasts a large battery but also emphasizes an ultra-smooth vaping experience, utilizing custom core technology. This core is developed by MOTI in collaboration with several leading domestic chip companies, creating an electronic system composed of entirely domestic chips, incorporating multiple atomization control algorithms. This is likely the first case of a domestic electronic vaporization brand delving into the design of basic components, as collaborative development is essential for creating such an extreme experience.

If the Redmi K40 series phone released last night is the gatekeeper of mid-to-high-end domestic smartphones, then the MOTI Go is undoubtedly the gatekeeper of the domestic e-cigarette market in 2021.

Last year, Yooz launched the RMB 9.9 Yooz Mini, and RELX is about to release a RMB 49 entry-level kit. Now, MOTI has launched the quasi-flagship MOTI Go at RMB 8.8, creating a three-way competition that is sure to shake the industry once again.