LAMI Accelerates Expansion in the Atomization Market with Regional Advantages, Launches the ZERO+ Pr

From June 28 to 30, the IECF Shenzhen International Electronic Cigarette Trade Show was successfully held. At booth T013, the well-known domestic electronic vapor brand LAMI showcased its ZERO+ heated tobacco products, launching multiple new flavors for both new and existing players. To accelerate penetration into lower-tier markets while maintaining a high-end positioning, LAMI adjusted its sales strategy and also introduced a starter kit with one device and one pod.

During the IECF exhibition, LAMI made a strong impression with a dual exhibition setup, highlighting its brand image and strength, preparing nearly a thousand gifts, which attracted over 2000 visitors to the booth, making it a hot spot. It was reported that LAMI achieved impressive results during the exhibition, earning the title of "Contract Signing Exhibition King."

丨LAMI Accelerates Penetration into Lower-Tier Markets

Maintaining a high-end positioning while launching a starter kit with one device and one pod.

LAMI has achieved a full industry chain layout in research and development, production, branding, and sales, gaining core capabilities in integrated production and sales within the group's new tobacco layout. It no longer relies on OEM production, firmly controlling the development of e-liquids and hardware assembly, fundamentally ensuring the uniqueness of LAMI products.

At this exhibition, LAMI presented five different colored starter kits, each featuring unique flavors such as peach, grape ice, strawberry ice, lychee ice, and blackcurrant.

ZERO+ Aiming for the iQOS Replacement Market, Launching Two Top-Tier Flavor Products

LAMI's heated tobacco products have shown remarkable growth, currently holding a top market share in the domestic low-temperature herbal market. This year, it will increase the retail presence of heated tobacco products and vigorously promote new flavors.

Recently, four new ZERO+ products were launched—light mint, original flavor, blueberry, and orange.

丨Founded in 1999, with a culture of sincerity and hard work

LAMI leverages the resources of the Five Leaves Group, deeply cultivating the Guangdong market, quickly gaining recognition among consumers and more operators. Guangdong, as the birthplace of electronic cigarettes, is also LAMI's home base. With the backing of the group, LAMI enjoys unique advantages in customer reputation and recognition among store owners in Guangdong Province. The brand's mission of true herbal and smooth throat appeal has a high universality, allowing for faster development compared to other regions.

Currently, LAMI has opened 200 stores in Guangdong Province, ranking among the top in the LAMI system. Additionally, LAMI is expanding from Shenzhen, with regional agents developing in an orderly manner, aiming to reach 1000 stores in the Guangdong region within the year.

The Five Leaves Group focuses on the tobacco industry, operating a large-scale integrated group encompassing production, sales, research, and branding, with high-end tobacco and alcohol brands such as Five Leaves, Alishan, Dahua, and Hougongfang, covering over 60 countries and regions including mainland China, Hong Kong, Macau, Japan, South Korea, Southeast Asia, Dubai, and the United States.

LAMI states that in the global market for new type vapor products, it has always adhered to the principle of "only making good e-liquids," possessing market-leading vaporizer manufacturing technology, and achieving exclusive patents in e-liquid development, promoting the concept of herbal vaporization "true herbal, smooth throat," bringing a different perspective to the current electronic cigarette market.

丨LAMI Franchise Policy

LAMI's franchise policy includes a complete operational system for new store openings and holiday marketing, along with nationwide unified planning activities to assist store owners in operations. High-quality products and professional operational support provide mutual support for new stores to achieve profitability more quickly.

A unified brand ethos has been specially crafted by LAMI's design team to enhance brand influence. It also provides store owners with comprehensive material support for store branding, design, and other one-stop services. Standardized brand specialty stores further strengthen brand positioning and visual identity, increasing brand exposure and highlighting product core competitiveness, giving store owners better sales opportunities to sell products and recover costs.

Additionally, comprehensive support is provided in marketing activities and materials. LAMI has established its own store management system to empower each store's logistics, offering all-around support in materials, subsidies, marketing, and training, allowing each store to customize the necessary resources to explore the market based on its actual situation.

丨Strong Incentives, Instant Store Opening Gifts

By paying a 5000 RMB deposit on-site, store owners will receive a sales tool worth 3888 RMB, the "LAMI Agent Box," to energize their store openings and continue with LAMI.

All products can be taken immediately, suitable for multiple scenarios, making it a sales tool.

Moreover, the construction of LAMI franchise stores is uniformly designed by LAMI and free materials and display materials are provided. Depending on the store size and location, rent subsidies can reach up to 120%, with support lasting up to 6 months.