Boulder E-Cigarette Official Price and Retail Price

Boulder ROCK China Edition, Made for Youth

Since Boulder entered the Chinese market in 2016, it became JD.com's best-selling vaping brand in just one year and has been recognized as an industry benchmark. Many top celebrities and social elites have chosen Boulder as well. These impressive achievements are built on the trust and support of a wide user base, but Boulder’s ambitions do not stop there. On October 5, Boulder officially launched its new product—Boulder Rock—simultaneously in major offline flagship stores nationwide and on the Boulder online store.

Boulder is committed to providing consumers with high-quality, healthier, and more refined alternatives to tobacco. Boulder Rock continues to deliver the satisfying experience of “really hitting the spot,” with no tar and no secondhand smoke. Boulder ROCK is not a cigarette—more satisfying, healthier, and safer.

ROCK Arrives with Power, Bringing Both Heart and Innovation

Simple but not simplistic, understated yet stylish—this has always been Boulder’s design philosophy, and Rock is no exception.

The body features a matte black finish and is made from food-grade PCTG material, molded in one piece for an exceptionally comfortable feel. With no coating, it is also healthier. The visible atomization chamber, breathing-style indicator light, and precisely executed details all stand out. The classic glossy mountain-shaped design on the body, together with the Boulder logo, remains fashionable, cool, and elegantly composed. In manufacturing, an embedded microprocessor is used to monitor conditions in real time and maintain stable current, meeting U.S. standards.

Boulder’s atomizer core and e-liquid have been carefully calibrated together and enjoy an excellent reputation among consumers. Boulder’s exclusive pod design produces vapor that disperses quickly with each puff. The atomization process is more complete, the taste is richer, and it gives smokers a truly satisfying experience.

ROCK Isn’t Niche—Won Over by E-Liquid, Proven by Price

Boulder has always been known for high quality, an outstanding experience, and relatively premium pricing. But the newly released Boulder Rock during the National Day holiday is a highly cost-effective product and another surprise for both new and existing users. The official suggested retail price of Boulder Rock is only 299 RMB (including one bottle of Boulder classic e-liquid and one Boulder Rock device set).

Even at this price point, Boulder makes no compromise in its pursuit of quality. Boulder e-liquid has long earned broad recognition, and its specially blended e-liquids were once so sought-after that they were hard to find at any price, making them a top choice for people seeking smoking alternatives.

When ROCK Takes the Stage, Who Else Could It Be?

With its stylish appearance, premium e-liquid, high cost performance, and unmatched ability to truly satisfy cravings, Boulder ROCK offers smokers a better choice. In modern society, everyone knows smoking is harmful to health. Boulder is not a cigarette—it is healthier and safer. Let Boulder help you ROCK and enjoy satisfying your cravings more freely and more healthily!

Coco Chanel once said: fashion fades, only style remains the same. Trends are never about blind following, but about creating something new. That is the style Boulder has always upheld.

“Boulder is not a cigarette—more satisfying, healthier, and safer.” This is not only a promise to users, but also the goal Boulder continues to pursue through constant innovation.