Boulder E-Cigarette Official Website? Boulder Brand Introduction

Boulder e-cigarette official website: http://www.boulder-international.com

Boulder was established relatively early on. In its early years, its main business focused on large-cloud vaping devices, and that remains one of its primary product categories today. Compared with newer urban vaping brands such as RELX, YOOZ, FEELMOO, and HUOQI, the blogger believes Boulder’s e-liquid quality and overall product quality are both quite good, as they have been built up over a long period of time. The reason it has not become a household name may have a lot to do with its product positioning and marketing strategy.

Boulder has established R&D centers and operation centers in New Jersey, USA, and Shenzhen, China. Boulder has more than 1,000 employees worldwide. The company’s management team comes from outstanding enterprises such as Apple, ZTE, OPPO, Pepsi, Yili, Nongfu Spring, Master Kong, Uni-President, and Tsingtao Brewery.

As of December 2018, Boulder products had entered more than 30,000 retail stores in the United States.

As of October 2019, Boulder operated more than 100 flagship stores and specialty stores in China, and had entered chain stores such as 7-Eleven in Nanjing, Meiyijia, and C-Store in Shanghai
as well as Zhejiang Shizu, covering nearly 100,000 terminal retail outlets.

Boulder History

Boulder’s journey so far
2013: Boulder International was founded in Pennsylvania, USA.

2014: Boulder successfully developed its first-generation e-liquid.

2015: Boulder successfully developed the Boulder No. 1 PLUS vaping device, which launched in the United States together with Boulder’s e-liquid series.

2016

Boulder successfully developed its second-generation e-liquid and launched the Boulder No. 2 vaping device.

Boulder products entered the Chinese market and began sales.

2017

Boulder International relocated to New Jersey, USA.

Boulder (Shenzhen) Technology Co., Ltd. was established.

Boulder International authorized Boulder (Shenzhen) to

produce and sell vaping devices and e-liquid in mainland China.

The Boulder No. 3 vaping device was successfully launched.

2018 Boulder successfully developed nicotine salts.

2019

January: the disposable vaping device “BLING” was launched.

March: the pod-based vaping device “Amber” was introduced.

July: the updated “New BLING” was launched.

September: the upgraded “New Amber” was fully launched.

November: Boulder launched its “Thousands of Cities, Tens of Thousands of Stores” plan with a subsidy of 300 million yuan.

December: Boulder successfully developed sea salt nicotine.